Business case of UK legal platform.

1. LEGALTECHNOLOGYSTARTUP

2. What is Lexoo?
Legal technology platform
• Launched in June 2014.
• Founder Daniel van Binsbergen is a former lawyer at international law firm.
• Headquarters in London, United Kingdom.
• Provides a lawyer-matching online marketplace where corporate business
may hire talented and forward-thinking solicitors.
• Letting businesses compare fixed prices from lawyers.
• Mission: help clients to find right lawyer and introduce transparency to the
market.
• The source strives to be reputable, reliable and fair.

3. How it works?
• Corporate businesses request their quotes and describe
legal query.
• Lawyers write quotes.
• Clients receive and compare quotes.

4. Users
As in every B2B project, there are two sides of participants:
corporate business and lawyers.
• Lawyers
With experience at large firms, but that have joined smaller
firms that able to offer services for ½ of their former rates.
• All lawyers are pre-screened and vetted by Lexoo.
• Start-ups and SMEs that required legal advisor.

5. Business model
• Selecting a number of lawyers to provide fixed-price
quotes for the client’s work by staff.
• Lawyers give a quote and as they know they have
competition, are compelled to give their best rate up front.
• It is free to use service for clients, charging lawyers a 10%
marketing fee when the client pays them.
• Investors are Forward Partners and Jonathan McKay
($400,000 seed round) and a Series A funding round.

6. Valuation and International presence
• Over a 1,000 customers have already used the service
since launch just over a year ago and, if it manages to
capitalize on this promising start, its goal of becoming the
go-to location for lawyer comparison should be within
reach.
• Considering other locations for doing business outside of
UK.