http://www.alphabetpix.com - "Beautiful Personalized Name Art & Word Art YOU CREATE with Alphabet Photography Letters! ~ Photos That Look Like Letters!"

1. AlphabetPIX MAIN INFO voice, web, customer experience
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“OUR AlphabetPIX™ VOICE”
Our Personality:
A ""love of everything personalized, warm & fuzzy, family, inspirational, art and architecture,
finding the perfect gift, express yourself, a home that really feels like your home, so personal,
that's y-o-u" voice. Passiononate, unique, personal style.
Also a bit of the "go-to expert/in-the-know" personality for Gift & Décor.
"Hot trends/home decor/art & architecture/interior design informed"
Our Product Category:
Is in Gift & Home Decor, wall art and personalization sub-category.
Our Target Market:
Is upscale-ish, where people would have an interest in,
• Interior Design
• Decor
• Decorating
• Wall Art
• Personal, unique, special gift-giving
• Wedding gifts, romantic/love related
• Baby gifts
• Family mementos
• Inspirational Art
• Personalized art and gifts
Our Theme Collections:
Four (4) Collections, unique themes and photo types to choose from,
CLASSIC BLACK, (black & white photos witih black frame)
theme: elegant, timeless, sophisticated, urban, architectural & natural elements
CLASSIC ANTIQUE (sepia photos with red walnut frame )
theme: elegant, timeless, sophisticated, urban, architectural & natural elements
SHORELINE (color photos with whitewas frame)
theme: beach, coastal, lakes, nautical, waterways, natural seascapes & aquatic
elements
FRONTIER (amber photos with dark walnut frame)
theme: weathered, country, western, rustic, natural landscapes & iconic west elements
Yes: If the customer wants a different type of frame they can switch it from another collection.
Just create their artwork with the style collection of photos they want, and in the notes section
before they place their order note the style of frame they want.

2. ::::::::::::::
AlphabetPIX™ BASIC OVERVIEW:
Very personal name-word art YOU CREATE with Photo Letters!
"...THE hottest new idea in personalized gifts and home décor...very very personal
& beautiful, with the ‘WOW’ factor everyone loves…”
The concept is brilliant!
Design any name, word or saying you can think of from 1000+ stunning photographs of
architecture, nature and the world around us.
Express yourself with art that says so much about you—literally.
AlphabetPIX spells Y-O-U!
• fun to do,
• thrill to see,
• take instantly,
• simple as a,b,c
and you can even add your own photo!
Brilliantly “see” letters in nature, architecture & the world around us.
And spell out— well, ANY name, word, or saying you choose to create!
From words that inspire to the family surname over the fireplace treasured for generations to
come. The possibilities are endless!
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WHY WE ARE THE BEST!
Quality. Variety. Imagery.
ONLY AlphabetPIX™ has,
* 100% REAL ART™ photography, for truly artistic, beautiful imagery.
(No fakes! - This is huge!!! No faked manmade signage! For a treasured heirloom or gift,
street signs & graffiti? - never. ) Only pure, artistic shapes discovered in architecture, nature &
the world around us.
* FOUR (4) Collections, unique themes and photo types to choose from,
- CLASSIC BLACK, (black & white photos)
theme: elegant, timeless, sophisticated, urban, architectural & natural elements
- CLASSIC ANTIQUE (sepia photos)
theme: elegant, timeless, sophisticated, urban, architectural & natural elements
- SHORELINE (color photos)
theme: beach, coastal, lakes, nautical, waterways, natural seascapes & aquatic
elements
- FRONTIER (amber photos)
theme: weathered, country, western, rustic, natural landscapes & iconic west elements

3. * FOUR (4) Frame Styles to choose from - Black, Red Walnut, Dark Walnut, and
Whitewash.
* 1000+ photo letters, symbols, numbers and hearts!
* You can even add your own photo for an even more personalized touch.
* Superior high quality frames and archival photos!
Archival quality professional grade Kodak prints for richer tonal values; soft, smooth, intense
blacks; and enhanced detail from highlights to shadows.
ONLYthe best for your incredibly unique, very personal, masterpiece!
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Here are the main points you need to keep in mind for the homepage:
HOMEPAGE top3 things,
Get,
A. Who we are (ie: understand our concept and be excited about
it)
B. What we offer (full size artwork is top priority)
C. What their next click should be (ie: enter name to see in photos)
#1 Where their eye should go and what is the main action we want them to take
• Eye should go to and make them want to enter their name to “create and see YOUR NAME
IN PHOTOS now! 3 easy steps”
• First and foremost we want customers to BUY our FULL SIZE artwork. (ie: over the other
products we offer)
#2 What makes AlphabetPIX best, ie: why buy us… they should immediately feel we
have higher value than the competition and feel compelled to purchase
We need to highlight our choices & value, emphasize our REAL ART™, FOUR
Collections, ability to add your own photo, and other points of difference.
All these things combine to create the MOST personal artwork for the
customer that is also of the highest quality in both materials and uniquely
only 100% Real Art™ images. These things should make us be seen as soooooo much better
than the competition in the consumer’s eyes.
THESE ARE THE MOST IMPORTANT POINTS WE WANT TO DRIVE HOME TO
CUSTOMERS on the homepage:
• Get immediately what our AlphabetPIX concept is
• See images immediately
Note: ie, Should see something before having to wait for image loop
to load…welcome, four collections, et al

4. • Enter name on homepage
....this needs to stand out the most after they "get" the concept. It should be the FIRST action
they take and the ONLY one they feel compelled to make from the homepage
• Feel AlphabetPIX is superior value, with: WHY WE ARE BEST…
"ONLY AlphabetPIX has " (Points of Difference - See below for more)
details
- 4 collection themes, photos, frame styles (need to get this VISUALLY and immediately)
- 100% Real Art™
- Can personalize more by being able to add your own photo
also,
- Largest variety in photos, themes/colors/types 1000+
• Get how fun AlphabetPIX artwork is to create, what a super personal unique gift, etc... ie:
instill confidence to purchase and eagerness to buy, with: TESTIMONIALS
Note: The testimonials can run with the image slide show, moving when the each
slide image moves … so there is less activity happening on the page then we have now
The biggest difference here is the variety of themes/styles we have for Wall Art. And that we
have 100% Real Art™ photography. NO ONE has these two things. Not one
competitor. Also the customer can personalize their artwork even more by being able to add
their own photo - I do not believe anyone else is doing this as well.
Everything on the home page needs to literally scream "Create your design - Enter a name,
word or phrase". That is the main thing we want them to do for this page.
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And remember,
Why AlphabetPIX is BEST!
100% Real Art™ Photography!
No fakes! - This is huge!! No faked manmade signage!!
For a treasured gift or cherished heirloom, street signs &
graffiti? - Never. Only beautiful purely artistic shapes discovered in
architecture, nature & the world around us.
four hot theme collections!
Classic, Antique, Shoreline, Frontier

5. four photo types!
Color, BW, Sepia & Amber
four frame styles!
Black, Walnut, Cocoa & Whitewash
bigger variety!
1000’s of Worldwide Photo Letters, #’s, Symbols & Hearts
better quality!
Individually framed photos & the highest quality archival professional grade
Kodak Prints