the growth of digital marketing in international trade

1. ROLEOF DIGITAL MARKETINGIN INTERNATIONAL BUSINESSGROWTH.
Submitted to: MEGHA SONI ( INTERNATIONAL TRADE 406)
Submitted by: KOUAKEU JEAN BEDEL and EKRA JEMIMA.
BBAH1MG18028 - BBAH1MG1829
BBA(h) IV.
2020-2021

2. CONTENT
I. TRADITIONAL BUSINESS
II. MEANING OF DIGITAL MARKETING GROWTH
 Marketing
 Digital marketing
III. ROLE OF DIGITAL MARKETING GROWTH
IV. ADVANTAGE OF DIGITAL MARKETING GROWTH

3. • Traditional business is a local store which offers its services or products to its local
customers. It is a set-up where customers will have to visit the store physically to
buy the products.
•
• In traditional business, it was difficult to expand your business in the world
because of lack of communication ( internet)
•

4. II- MEANING OF DIGITAL MARKETING GROWTH
1. MARKETING
Marketing refers to activities a company undertakes to promote the buying or
selling of a product or service. Marketing includes advertising, selling, and
delivering products to consumers or other businesses.
2. DIGITAL MARKETING
Digital marketing is the use of the internet, mobile devices, social media, search
engines, and other channels to reach consumers.

5. ROLE OF DIGITAL MARKETING GROWTH
• With the change and evolution of modern technologies, small and medium
businesses are doing everything they can to keep up, which can be said true for
the rest of human society. Brick-and-mortar businesses are either changing their
business models to an online one, or beefing up existing marketing efforts
with digital marketing strategies – in an attempt to capture a growing and very
lucrative online marketplace.
• COMPANY
• CUTOMERS
• GOVERNMENT

6. ADVANTAGE OF DIGITAL GROWTH
• Better Growth Options For Small business
• Establishing Brand Reputation
• Potential to Earn Higher Revenues
• Personalization

7. GROWTHOF DIGITAL MARKETING DATA-2019