It is fascinating to know how digital marketing has evolved from radio and television advertising to now use of online advertising in digital marketing. Digital Marketing is used by all kinds of industries and businesses, from small to medium to large to promote and sell products and services. Since digital marketing is a trending topic worldwide, businesses are gearing up to utilize digital marketing trends in India to its full potential.

1. DIGITAL MARKETING TRENDS TO WATCH IN 2019
About Digital Marketing:
It is fascinating to know how digital marketing has evolved from radio and television advertising to
now use of online advertising in digital marketing. Digital Marketing is used by all kinds of
industries and businesses, from small to medium to large to promote and sell products and services.
Since digital marketing is a trending topic worldwide, businesses are gearing up to utilize digital
marketing trends in India to its full potential.
A Digital India Initiative:
‘A Digital India Initiative’ took a new turn in 2006 after the launch of National e-Governance Plan
(NeGP) by the Government of India. By using information technology with the vision to digitally
empower the Indian society and transform it into a knowledge economy. Some popular Digital India
Initiatives are Digitize India Platform (digitize scanned documents and images), eBASTA (digitize
school books to be read on tablets and laptops), National Voters Service Portal and many more,
especially the Centre of Excellence for IoT initiative to jump start the IoT (Internet of Things)
ecosystem for Indian industries and businesses to attain a leadership role by converging hardware
and software and creating innovative applications and solutions.
Digital Marketing for Businesses:
The following are the benefits of why and how digital marketing is adding value to businesses:
 To stay ahead of competitors
 To increase sales and profits
 To expand business
 To stay connected with existing customers
 To provide solutions, products and services to reach a larger audience of potential
customers
Future of Digital marketing in 2019:
In 2019 and beyond, Customer Support must be the key for businesses to stay ahead of competition
and expand brand exposure; a business cannot afford to ignore customer issues. Customers not only
communicate with your business but also communicate with each other .