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Digital Marketing by NetMedia8
Digital marketing is marketing ways that makes use of electronic devices such as
computers, tablets, smartphones, cellphones, digital billboards, and game consoles to
engage with consumers and other business partners. Internet Marketing is a major
component of digital marketing.
Digital marketing is a marketing process which leads to the development of any
organization or brand by using a variety of digital channels such as email, social
networks etc.
Digital Marketing can be defined as promoting of brands or products and services using
all forms of digital advertising. Digital marketing uses Television, Radio, Internet, mobile
and any form of digital media to reach customers in a timely, relevant, personal and
cost-effective manner.
Apart from using many of the techniques and practices contained within the category of
Internet Marketing, digital marketing extends beyond this by including other channels
that do not require the use of the Internet. Due to non-dependence on the Internet, the
field of digital marketing includes a whole lot of elements such as mobile phones or cell
phones, display / banner ads, sms /mms, digital outdoor, and many more.
Digital marketing is now being enlarged in vast areas to support the "servicing" and
"engagement" of customers.
Two different forms of digital marketing exist:
In pull digital marketing, the consumer actively seeks the marketing content, often via
web searches or opening an email, text message or web feed. Websites, blogs and
streaming media (audio and video) are examples of pull digital marketing. In each of
these, users have to navigate to the website to view the content. Only current web
browser technology is required to maintain static content. Search engine optimization is
one tactic used to increase activity. Martin et al. (2003) found that consumers prefer
special sales and new product information, whereas "interesting" content was not
useful.
In push digital marketing the marketer sends a message without the consent of the
recipients, such as display advertising on websites and news blogs. Email, text
messaging and web feeds can also be classed as push digital marketing when the

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recipient has not given permission to receive the marketing message. Push marketing is
also known as spam. Push technologies can deliver content as it becomes available
and can be better targeted to consumer demographics, although audiences are often
smaller, and creation and distribution costs are higher.
Source: Wikipedia
Author’s info
NetMedia8 is a Digital Marketing Agency, based in Malaysia. We serve many Industries
especially Small Businesses since 2010.
Visit us at http://www.NetMedia8.com for more info.
Related terms: Internet Marketing, Mobile Marketing, Social Media Marketing, SMS
Marketing, Facebook Marketing, Twitter Marketing, PPC Campaign, Internet
Advertising.