Evaluation blud


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  • Evaluation blud

    1. 1. Magazine Evaluation The Asylum Magazine - Daniel Miller
    2. 2. The Asylum In what ways does your media product use , develop or challenge forms and conventions of real media products? How does your media product represent particular social groups? What kind of media institution might distribute your media product Who would be the audience for your media product? How did you attract/address your audience? What have you learnt about technologies from the process of constructing this product? Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?
    3. 3. In what ways does your media product use, develop or challenge forms and conventions of real media products? Real Media products use specific terminology, they outline key aspects that would attract an audience to their product. My product uses Distraction, this is used in my product as the asylum logo and layout is not similar to conventional magazines, this means that the consumer would feel at ease to read and express an interest in this magazine. Cover Lines are used with the black box at the top of the magazine, i have outlined key artists which would grab the audiences attention, also below the “Molli Betts” title i have given a brief overview of what the article is about. My Market Penetration is a uni-sex audience between 14-25, where as GQ has a Market penetration of solely males between 18-30, where as a larger percentage of the market is being covered by my magazine, having a smaller would make it easier to keep loyal followers. The mast head of my magazine is different to most magazine as their masthead tends to cover the whole width of the page, where as my logo is more like Q’s. I have used a graphics tablet with the brush tool to create a distressed sun like circle, i have used this as it matches the genre of the magazine to be distressed and it also makes the masthead of “the Asylum: stand out alot more.The advantage of having a mast head in the corner means that i can control which way the reader looks at the oage so i can place the most obvious aspects in line with the mast head or firectly below this, of which i have dont with the models eyes and the main article headline.I have used a Plug, this means giving information about the contents of the magazine on the front cover, this is achieved by the use of the free posters and of the bands featured on the top strip of the magazine. Where i have enlarged the font on the word “Action” this is known as a Puff, it makes the audience become interested in this article, it emphasises the anger and enthusiasm expressed by common rock stars so this would encourage key rock fans to buy this magazine, i have also emphasies the “Free Posters” this is a common form os drawing a reader into buying a magazine, i felt that this was needed in my magazine as readers would rather buy a competetors magazine as imparticulary Kerrang and Rock Sound give away free magazines so a reader would feel they would get more for their money with other magazine, this fact is emphasied during the current economic climate as the majority of my market would not have a job, therefore they would seek a magazine to have other benefits e.g comeptions, posters, free downloads e.t.c
    4. 4. From real media products my contents page offers a unique twist, conventional magazines use blocks and images to construct a giant collage type image. I have used a photography image that i have taken to incorporated a distressed look, I have placed the front cover screen shot onto my contents page which is similar to other magazines, i have made this look like a poster placed on a random tree. I have included page numbers which are used in every known magazine as they help the consumer find their way around the product. The traditional editors note is incorporated into my magazine in the top left hand corner this is traditional for magazines such as Kerrang! but for NME and Q this is located at the bottom of the page as the top part is usually dominated by a Large relating picture. By including my logo into my contents page this helps the reader remember the logo, by having the logo continuing throughout the magazine, when not looking at the magazine they would associate my article with my magazine. I have used the pattern from my logo to surround my page numbers, this is not done in most conventional magazines, Q does include a red square around their page numbers but their logo is not as complex and detailed as my own. I have used the details of the tree to separate my contents page. In my magazine my model is represent as a rebellious go- getter, she is looking to re-vamp the current music industry. The colour scheme follows current conventions such as NME My double page spread is very different to most magazines. The conventional route is to have a large square image with text either surrounding this or below it. I have chosen to have two very open images without borders which i feel lets the magazine flow a lot better. I have incorporated two pull quotes which is very common in NME. By using a pull quote in the middle of the text this allows the interview to flow easier and to be separated with ease. To add extra detail i created a floral pattern to the sides of this pull quote this links to my genre and adds a darker edge to this. The red line used to link my two images is quite an old fashioned technique as i saw it was popular from 90’s magazines in my research and planning, to make this different and not bland i included little squares to add a cubic and distressed look. The text used in my main interview is a very common and bland, but this text is easily readable, conventional magazines use a similar approach so that visually aided readers can still clearly see the font. I have used contrasting fonts for the introduction and the “Ben Daniels reveals all” I have used this so the audience thinks there is a different side to the conventional story so they would be keen to read on.
    5. 5. How does your media product represent particular social groups? Similarities Differences Blonde, straight hair is a common feature Rock Chicks have more ex centric costumes Eye make-up is very obvious and noticeable Other Female artists have lots of neck accessories, the only accessories i have Outfits tend to be mainly dark coloured featured are wristbands which are hardly noticeable The mid-shot i have used is similar to all the other shots of artists Dresses more nautical than normal artists Gives a very dominant image Quite a plain hairstyle in comparison to most artists whose hair expresses their personality Rebellious image and attitude Similarities Differences Dark tee’s and jackets are worn There are different styles of rock stars of the same genre e.g Weezer on the far right is the more “geek look” Similar “fringe cut” hairstyle Hair is a lot shorter than most bands, but Lots of grey band tees used. gives a cleaner appearance Similar looking age Lacks colour in outfit Dark looking around the eyes “sometime Lacks individuality of which the majority eye liner” of rock stars express. Very slim appearance. Wears un-branded clothing
    6. 6. Who would be the audience for your media product? I created a free online Avatar to show what my TMG looks like, i created this on doppelMe.com The emo stereotype originated in the mid 1980’s punk era. Allthough it is a very modern group, this shows it is relatively strong and has a large and committed following. The “Emo” stereotype is a cult, it offers specific TV Programmes, Films and most importantly music which is designed towards them. This Clothing Brands: Babycakes, Drop Dead, Jack Wills, All Saints, TopMan market would buy my magazine it offers them a form of escapism, the only way they feel Films: Twilight, Anchorman, Low budget films. they can express themselves is through their music, so they would buy my magazine as Tv Shows: The Mighty Boosh, The Big Bang Theory “The Asylum” offers in-depth interviews into the bands lives, this gives the readers an idol Bands: Lostprophets, Paramore, Blink 182 to look up to. Other: Doesn't follow conventional trends
    7. 7. What have you learnt about technologies from the process of constructing this product? From constructing this product i have learnt the important of third party uploading software such as Scribd and Slideshare, without these websites information could not expressed in the same way. From using Photoshop for the whole project i have learnt how to use the brush tools and editing colour techniques with images. From these findings i feel i have created a more professional looking product for example my logo and title could not have been made without my knowledge of brush tools. Other websites such as Youtube helped me to understand my target market more thoroughly and to look at physical images behind music. Also i have looked alot at Kerrang.com as this is the most similar magazine to mine, from this i have learnt similar things which are in magazines such as competitions and key news such as festivals.
    8. 8. Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product? From my preliminary task i have learnt the key to complex designs, on my preliminary front cover i feel this was very basic. The background is very plain and doesn't really match my target market. I particularly like the mid shot used on my front cover, i feel this is perfectly shaped to fit a front cover but i feel it would stand out a lot more if it was central. In contrast i have used a shot between mid and long shot for my final design, but i feel this image works alot better by not being central as there is more space for headings and my masthead. The images i used on my front cover do not work well as they are not in a corner, this leaves a lot of empty space which is critical in a magazine, also the barcode being sideways and not in the very corner doesn’t work well but it does allow me to have a line of bands at the bottom of the page instead, on the other hand this isn’t the most noticeable place a consumer would look. On my final piece i feel the use of band advertising at the top of the page works really well, the use of posters are a conventional route to take but are positioned so Tessellating images on contents page Different sized and positioned mast heads they take up a minimum amount of room yet show enough of the image yet follow a genre trend of being gothic with a card game, the only thing i do not Use of distressed poster image, free hand feel works well is the positioning of the free posters, i feel it could be in front of Eye line matches up with arrows look unique a black board or a more contrasting colour. I really like how i’ve experimented mast head more with colour on my final cover, i was initially going to have my model black and white but i think the use of colour on a black and white background stands out a lot more. For my contents page i really like my preliminary design, i feel everything tessellated well and had an ordered structure. On the other hand for my final one i really like the use of nature and other images such as the tree, this shows key design skills and i have also used a sign for the actual contents title, i did this by taking an image on a digital camera of a sign then pattern matching this with the spot healing tool, i feel this gives a dark and eery effect. I feel the use of a red background for the contents sub-titles works really well which is why i have kept this the same, also i have kept the use of bold contrasting fonts and colours the same as well. Overall i thing i have learnt a lot from my preliminary task, it has showed me what works well which is why i have continued with those aspects on the other hand it has led me to explore and be a lot more creative with the tools on photoshop. I am very proud of my design as i have not copied any other magazine and created a more unique genre and fitted a style of magazine which would appeal to a wide group of people to be condensed into a more intimate and personal magazine.