2. Fashion is a term usually used in a positive sense, as a synonym for
glamour, beauty and style it is also applies to a prevailing mode of
expression, but quite often applies to a personal mode of expression
that may or may not apply to all.
Fashion is something we deal with everyday. Even people who say
they don't care what they wear, they choose clothes every morning
that say a lot about them and how they feel that day.
Fashion is a big business. More people are involved in buying, selling
and production of clothing than any other business in the world.
Everyday, millions of workers design, sew, glue, dye, and transport
clothing to stores. Ads on buses, billboards and magazines give us
ideas about what to wear, consciously, or subconsciously.
3. Early 1900’s
• “S” Curve Shape
• “Saggy” Chests
• Corsets were disappearing
4. 1930’s
*Movie Stars set the
fashions
*Invention of Nylon,
women loved nylon
stockings
*Great Depression slowed
fashion trends
5. 1940’s
• World War II=Fabric
shortages
• Shorter skirts and more
use of synthetic fabrics,
like rayon.
• Simple styles=being
patriotic
6. 1970’s
• Disco Style (lame’
fabrics, leopard prints,
jumpsuits)
• Punk Fashion (Doc
Marten shoes, safety
pins, chains, frayed
clothing)
• Feminist Movement
(Women wearing
pantsuits)
8. Trends
from bigness to smallness / intimate experiences / comfort
Another swing of the pendulum, this
time
from big to small – super clubs to tiny
bars,
big fest ivals to int imate l ive gigs, big
brands as leaders to small brands as
supporters (or big brands acting small).
People want comfort (simplicity), but
more
importantly, a desire for intimacy, being
surrounded by a few close friends,
feeling
familiar,safe,andsecure.
Big brands like Motorola, Heineken, Virgin, Puma are acting “small”,
while the boom in Member Clubs and Private Bars are offering gated
familiarity.
9. Trends
mix‘nmatch/cut‘npaste/customization
Influences from across the decades, old
with new, high meets low, catwalk meets
the st reet . The new rule is “no rule”
though this has really been the case for
most of the decade. Consumers are not
being led by one influence anymore, but
are following many, or making it up as
they go. Brands don’t need to be so rigid
in thei r del ivery – mashing up tone,
manner and style works more than ever
Global fashionistas have been onto this for a while, though “the look” is
Now seen throughout the world, as it now is in music and other areas of
pop culture.
10. Visual Merchandising
• The arrangement and presentation of
merchandise in the store
• Appeals are made directly to the client’s
target market via the correct visual
merchandising effort in the stores
• Display fixtures, signs, and graphics are
the main conveyor of visual
merchandising
11. Branding
The American Marketing Association (AMA) defines a brand as a
"name, term, sign, symbol or design, or a combination of them
intended to identify the goods and services of one seller or group of
sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about
getting your target market to choose you over the competition, but it
is about getting your prospects to see you as the only one that
provides a solution to their problem.
The objectives that a good brand will achieve include:
•Delivers the message clearly
•Confirms your credibility
•Connects your target prospects emotionally
•Motivates the buyer
•Concretes User Loyalty
13. Fashion Modeling
The first person described as a fashion model is Parisian shopgirl, Marie
Vernet Worth. She was a house model in 1852, to her fashion designer
husband, Charles Frederick worth Related Industries.
About The Career:
Models walk the ramp for
designers displaying their
garments and various styles .
Live Modelling
The model walk the ramp in a
choreographed setting and
natural flowing movements.
Models work in studios for still
photographers/print media etc.
They work for variuos fashion
magazines and other products
Photographic /Still Modeling
like cars, jewelery , shampoos
or beauty products
Models work for TV ads and
other electronic media like
Electronic Media Modeling
Internet promoting
various fashion trends.
14. Fashion Modeling
Essential Skills:
An attractive physique, good height and good
looks are a must to pursue a career in
modeling. Other factors include good health
and fitness levels, confidence and great
personality.
Educational Requirements:
Training from reputed modeling institute or
centers
Need to have a professional portfolio
Various courses like Ramp Modeling, Video
Modeling, Camera Technicalities, Green Room
& Back Stage Management Portfolio Poses,
Casting Couch Culture, Hair and Skin Care,
Positive Mental Attitude, Basic Film Acting
Classes etc are offered at certificate levels by
some fashion institutes
