Cynthia De Ieso has over 15 years of experience in fashion design, production, and entrepreneurship. She currently owns two lifestyle brands, TransformaSwim and TransformaStyle, that she designed and launched in 2012. Previously, she has worked as a freelance designer for major brands like Oscar de la Renta and Kenneth Cole, and was the head designer for a start-up brand called HighRoller Fashions. She holds a master's degree in fashion design from Istituto Marangoni in Milan.
1. CYNTHIA DE IESO
Cindnyc1@gmail.com
312 w. 93rd
st. Apt. 125 NY,NY 10025 646-591-8851
Entrepreneur/Owner/Designer
TransformaSwim & TransformaStyle October 2012 – Present
(Women’s High-End Convertible Lifestyle Swimwear and Beachwear)
Showed for NY Fashion Week SBFW September 2013.
Worked closely with factories, maintained deadlines, samples, fitting
and production.
Designed and launched a lifestyle, convertible swimwear,
beachwear and organic cotton knitwear apparel line.
Created own website - online presence marketing (brand
identification).
FreelanceDesign (Knitwear& Wovens) April 2006 – Sept. 2012
Oscar De LaRenta, Kenneth Cole, Alice+Olivia, Talbot's, (Women’s &
Missy) Original Penguin, Sean Jean and Rocawear, Wrangler (Men’s),
Hanover Outerwear (Women & Children) + Knitwear, Outerwear &
Sleepwear
Conducted fittings, measured specs-pre and post model.
Edited and created tech packs and line sheets under tight
deadlines.
Shopped market for competition & merchandising of target market
clients.
Performed pattern duplication/grading.
Researched themes and trends to create story boards.
Created stylish and unique tee shirt graphics, hangtags, labels,
logos, packaging etc.
Issued cutting tickets and assisting in sample room
Edited and pitched Pantone colors for graphics .
Shopped the market for trends, textiles, trims and competitor styles.
Streamlined folders & organized facilities, assisted with any task.
HEAD DESIGNER/ DESIGN DIRECTOR(START-UP COMPANY)
HighRoller Fashions March 2005 – January 2006
2. Responsible for start-up division as Head Designer, which led to
roughly $1 million in revenue in less than one year.
Directed, coordinated and communicated with pattern makers,
samples, finished garments, domestically and overseas.
Worked closely with lifestyle brand CEO, production, and marketing
team.
Partnered and collaborated with celebrity endorsers.
Oversaw and coordinated production.
Designed graphics, embroideries, textile and patented designs.
Responsible for shopping piece goods and trim market,
Helping in calculated risk product, design sale & marketing
decisions.
FreelanceAssistantDesigner
Kenneth Cole, Talbot’s, Oxford, Rocawear September 2004 – March 2005
Created line sheets, color cards, and relevant fabric swatches.
Composed story boards and visual photo layouts.
Assisted in shopping piece goods, trims, and samples.
Organized and streamlined binders, supplies, trims & office spaces.
AssistantDesigner
Ellen Tracy/ LNR/ (Liz Claiborne) G-III/ (Winlit Group LTD)
February 2003 – June 2004
Conferred and worked directly with management executives, head
and associate designer to discuss design ideas and construction.
Helped designers with tech packs, trim charts, relaying cutting
tickets daily to in house pattern/sample makers, purchase orders,
and follow-ups.
Responsible for choosing and maintaining supply of trims, hardware
and coat linings.
Was instrumental in acquiring license from Liz Claiborne.
Designer at Berek Sweaters June 2002 - August 2002
New York, New York
Designed & Illustrated knitwear novelty themed sweaters.
Was chosen to present a tribute sweater I designed for Macy’s
Parade.
Education
3. Istituto MarangoniModa e Disegno, Milan,Italy 2002 – 2003
**Graduated Cum Laude Master's degree in Fashion Design.
Accademia Italiana, Florence,Italy
BA, Fashion Design 2000 – 2002
Completed bachelor's degree at Academia Italiana in Florence, Italy and
attended and received a scholarship to Philadelphia University (College of
Textiles and Sciences) in 2000.
Skills & Expertise
All aspects of the Design Process From Concept to Creation, Sketching,
Textile Design, Sourcing, Trim, Art, Fashion, Fittings, Draping, Sewing,
Garment Construction, Fashion Illustration, Web PDM, Adobe Illustrator
CS6, Adobe Photoshop CS6, Pattern Making, Illustration, Shopping
Piece Goods,Trend Research, Story Boards, Marketing, Sales,
Graphic Design,Web Site Building & Web Design,Social Media & up
to date Marketing Tips and Trends. Experienced Leadership abilities.
* ModelPanelist& Back Stage Fashion Show Help -annually +
help with SBFW (Small Boutique Fashion Week)events for Fashion
Week.
**** Volunteer Work:Hurricane Sandy-(help with friends),big
SchoolMural Paintings- getting all kids involved & Positive Painting
on Canvas for Kids hung in several schools (NEW YORK CARES
VOLUNTEERS GROUP)
* Getting to help out people in the roughest disaster of Hurricane
Sandy. Felt great to help out a lot and see them smile through the
hard times and feela better sense of positivity and hope.
* Mural & Canvas Painting (NY Public Schools)including kids
involvement to inspire deepereducationand promote positivity
through art, imagery, and Unity.