job opportunites in retail sector

2.  Retail is the sale of goods and services from individuals or
businesses to the end-user. Retailers are part of an
integrated system called the supply chain.
 A retailer purchases goods or products in large quantities
from manufacturers directly or through a wholesale, and
then sells smaller quantities to the consumer for a profit
 The term "retailer" is also applied where a service provider
services the needs of a large number of individuals, such as
for the public.
 Retailing can be done in either fixed locations like stores or
markets, door-to-door or by delivery.

4. Retailing Definition:
 According to Philip Kotler “retailing includes all the
activities involved in selling goods or services
directly to final consumers for personal, Non business
use”
 “Every sale of Goods and Services to final
consumers” – Food products, apparel, movie tickets

5.  Indian retail market is the 5th largest market in the
world by economic value
 The Indian retail sector is highly fragmented with more
than 90% of its business being carried out by traditional
family run small stores
 Retailing in India can be categorized as:
 Unorganized Retailing
 Organized Retailing

6. Organized market:
 Professionally managed has a accounting
transparency with proper usage accounting
standards.
 These include the corporate backed
hypermarkets and retail chains.
 Organized sector in India generates 1.13
million jobs in 2010
 Organized market in India is 8%.

7. Unorganized market:
 Owner lacks technical &accounting standardization.
 For example, owner manned general
stores,convenience stores, handcart, Kiranas store.
 Unorganized market in India is 92%.

9.  Unorganized market: Rs. 583,000 crores
 Organized market: Rs.5, 000 crores
 Over 4,000 new modern Outlets in the last 3 years
 Over 5,000,000 sq. ft. of mall space under development
 The top 3 modern retailers control over 750,000 sq. ft.
of retail space
 Over 400,000 shoppers walk through their doors every week

10.  India is the 3rd most attractive retail market for global
retailers among 30 largest emerging market
 The total retail sales in India will grow from US$424
billion in 2012 to US$795.12 billion by 2015
 Indian retail sector accounts for 22% of country’s GDP.

11.  It contributes 9% to the total employment
 In the Indian retailing industry, food is the most dominating
sector and is growing at a rate of 9% annually
 60% of the Indian grocery basket consists of non- branded
items
 The first few companies to come up with retail chains were
in textile sector like Bombay Dyeing, Raymond’s.
 Indian retail is expected to grow 25 per cent annually.

12.  RPG Retail
 Pantaloon
 Tata
 Landmark group
 Future group
 Reliance

13.  FDI up to 100% for cash and carry wholesale trading and export trading
allowed under the automatic route.
 FDI up to 51 % with prior Government approval for retail trade of ‘Single
Brand’ products.
 FDI is not permitted in Multi Brand Retailing in India.
 The foreign direct investment (FDI) inflows in single-brand retail trading
during April 2000 to June 2013 stood at US$ 96.96 million, as per the data
released by Department of Industrial Policy and Promotion (DIPP).

14. Wal-Mart Stores
Carrefour Group
The Home Depot, Inc
The Kroger Co.
Royal Ahold
Metro AG
Target Corporation
Albertson’s,Inc.
Sears, Roebuck and Co.
Kmart Corporation

15.  Retail sector is an emerging market which is
vibrant enough to attract a lot of employers
and thus provide tremendous opportunities.
This huge growth and expansion of the retail
industry will result in the creation of huge
demand for professionals.
 One can take up a job depending on one’s
interest and aptitude, since retail industry is
an array of activities starting from marketing
to branding. This makes retail profession one
of the most demanding careers of the era.

16.  Customer Sales Associate: It is the entry-level post of retail
business. But as every retail shop is completely dependent upon
the sales they get, this is one of the important posts in this
profession. To be a good sales person, one should have good
knowledge about the products, the shop, the customers etc.
 Department Manager / Floor Manager/ Category Manager -
These are some of the posts one could handle in the store.
 Store Manager: Store managers sometimes called General
Manager or Store Director, are responsible for managing an
individual store and its day-to-day functioning. The store
manager is in charge of the employees of the store and he himself
may report to a District or Area manager or the store’s owner.

17.  Retail Buyers and Merchandisers: They are the persons
who select and buy the goods for the retail shop. They
should understand the needs of the customer, should be
aware of the trends in the market, and should possess great
enthusiasm and energy.
 Visual Merchandisers: These people give the brand a face,
so they hold one of the very important positions in the
industry. Being a part of concept and design one could also
be a technical designer, product developer and store
planner.
 Retail Operation Manager: It is the duty of a retail
manager to plan and coordinate the operations of the outlet.
This involves the layout of merchandise, monitoring the
retail orders and stock, analysing the supply etc. Candidates
with Master Degree can start off as retail managers.

18.  Manager Back-end Operations
 Logistics and Warehouse Managers
 Retail Communication Manager
 Manager Private label Brands
 Retail Marketing Executives

19.  A course in retail management helps one to learn the
concepts of retailing, which would be helpful for future
undertakings as well as practical experiences.
 Marketing strategies, Accounting, Business mathematics,
ethics and law, Customer relation, visual Merchandising,
Merchandising, Retail communication, Mall Management
and Retail buying and operations are some of the topics
related to Retail management courses.
 The courses will also provide information on
merchandising, finance management, electronic retail,
supply chain management etc.

20. Indian Institutes offering Programmes/courses in Retail
Management:
 B.Sc. in Fashion Merchandising and Retail Management
(B.Sc.-FMRM)
 M.Sc. in Fashion Merchandising and Retail Management
(M.Sc.-FMRM)
 M.B.A. -Retail Management
 Bachelor of Fashion Retail Management
 Post Graduate Certificate in Retail Management
(P.G.C.R.M)
 Post Graduate Diploma in Marketing and Retail
Management (P.G.D.M.R.M)
 Post Graduate Diploma in Retail Management (P.G.D.R.M)
 Post Graduate Programme in Fashion Retail Management

21.  Talented, dedicated people, who possess a wide variety of skills, are
needed to effectively run a large retail business.
 It is more important to have personal skills than having professional
certificates.
 The most essential ability needed is an analytical mind along with good
leadership qualities and positive attitude.
 They must possess good communication and problem-solving skills,
knack for convincing people and the ability to mingle with people at
varied levels.
 They must be self-confident and always be updated with the changes in
the retail market and be familiar with advertising and merchandising
techniques
 Enthusiasm and creativity will always count able in this career.
 Apart from these, one should have tact, patience, and an interest in
sales work, a neat appearance and the ability to communicate clearly.

22.  The remuneration in the retail industry depends upon the
company, nature of work and the area where you work.
 The average starting salary of a sales person in the retail
industry is Rs 5,500 per month.
 Depending on various post, the salary range varies Rs.6000 to
Rs.22000 per month.
 The special packages, bonus, incentives offered are part of this
career.
 The remuneration outside India also varies depending upon
many factors such as shops, products and places.

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