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Symposium ketenintegratie - Presentatie BMW - Jan Christiaan Koenders
- 1. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 1 BMW Group. Sustainability: ideology or technology. “In the Future, Premium will be defined by Sustainability.” Dr. Norbert Reithofer – CEO BMW Group
- 2. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 2 Mission statement - Sustainability. BMW Group is the leader of its sector. Six times in a row: The most sustainable automotive company worldwide.
- 3. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 3 Leading in sustainability. How it began. 1998 - 2002: How will BMW Group continue to be successful in times of climate change, tougher fuel economy legislation, skyrocketing oil prices and a growing environmental awareness in the general public?
- 4. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 4 Mission statement: Sustainable economic management. „We take on responsibility“. “Sustainability throughout the entire value creation chain, comprehensive product responsibility, a clear commitment to saving resources and active social responsibility are linked to the success of BMW and as far as we are concerned form an integral part of our company philosophy. We take on responsibility. Out of conviction and in our own interests – both today and in the future.” Dr. Norbert Reithofer, Chairman of the Board of Management, BMW AG
- 5. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 5 Evolution BMW CO2 Strategy. From Push to Pull. 1 “EfficientDynamics Leadership” as corporate strategy Fuel consumption / CO2 as a unique selling Proposition Fuel consumption as a valued feature (cost of ownership) Compliance to CO2 fleet regulations (e.g. ACEA voluntary comittment) “Push” from corporate strategy “Pull” from marketing and projects 2 3 4
- 6. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 6 Product responsibility. The beginning of BMW EfficientDynamics. - Oil crisis in Seventies - Politics (legislation) - Mobility program in Nineties - Commitment of EU carmakers for 25% CO2-reduction 1995 – 2008 - Target BMW Group 25% extra CO2-reduction until 2020 (+ 95 g/km) But: - A BMW should still drive like a BMW! - Sustainability should be fun!
- 7. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 7 BMW EfficientDynamics. What was done? - Individual technicians where put together to combine techniques - Technicians and designers got to work in one center - Close(r) cooperation and development with suppliers - Marketing strategy finetuned with techniques
- 8. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 8 Improving Combustion Engines Energy- management, Electrification, Hybrid Lightweight construction and Design Aerodynamics BMW EfficientDynamics. Integration of several technical elements Developments from BMW, from suppliers and shared developments
- 9. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 9 BMW EfficientDynamics. The solution for a historic dilemma. Performance ConsumptionWeight BMW EfficientDynamics Sustainability = Fun! BMW = Still BMW
- 11. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 11 BMW EfficientDynamics. What we have achieved so far. Fulfillment of contribution to the ACEA commitment, reducing fuel consumption by 25 % between 1995 and 2008. 1993 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 2015 * 1995 = 100; BMW Group EU fleet fuel consumption in EU testcycle; Source: BMW AG BMW Group 2010 EU Fleet Fuel Consumption = 150 g CO2 /km Fleet Power Output = 125 kW / 170 bhp (!) 105 % 100 % 95 % 90 % 85 % 80 % 75 % 70 % 65 % 60 % 55 % 50 % 120 g > 25 % * 1- 25 % BMW Group will meet 2012/2015 EU regulations (without paying penalties.)
- 12. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 12 The BMW Group. Leading with Efficient Dynamics. BMW Group fleet consumption with clear advance to competitors. Source: German Federal Motor Transport Authority 2009 Source: European Federation for Transport and Environment 2009 09 BMW Group 156g 159 g 133 g 171 g 165 g 192 g 157 g 154 g 165 g 09 BMW Group Average of all vehicles in Germany 128 kW 134 kW 85 kW 112 kW 127 kW 174 kW 83 kW BMW MINI Daimler Audi Lexus VW
- 13. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 13 BMW EfficientDynamics. The BMW Goup´s drive strategy. Heute Zukunft Morgen 2006 > 2020
- 14. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 14 - 21 % + 17 % 4.5 L /100 km; 119 g CO2 105 kW/ 143 hp OutputConsumption BMW EfficientDynamics. Optimalisation: The BMW 118d vs. predecessor.
- 15. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 15 BMW EfficientDynamics. BMW ActiveHybrid. - First models BMW X6 and BMW 7 Series ActiveHybrid on market since 2009. - Following a top down approach with coming 3 and 5 Series. - Up to 20 % better fuel economy in EU testcycle.
- 16. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 16 BMW EfficientDynamics. MINI E - Launched in November 2008. - More than 600 cars in a field trial. - Gathering important information on the future of E-mobility .
- 17. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 17 BMW EfficientDynamics. BMW Group Mega City Vehicle (MCV). - Launch in 2013. - Purely electric powered, four seats, lightweight. - Brought to the market under a subbrand from BMW.
- 18. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 18 Sustainable through whole value-added chain: • Materials (e.g. repairable and recyclable body of carbon fiber CFRP) • Production (e.g. body produced with energy from water electric powerstation) • Usage (zero emission) • End of life cylce (e.g. recycling and/or re-use of lithium ion batteries) BMW EfficientDynamics. BMW Group Mega City Vehicle (MCV).
- 19. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 19 BMW EfficientDynamics. A further step - Hydrogen. - Fleet of 100 production cars travelled over one million kilometres (2006 – 2010) - BMW proved possibilities of completely renewable hydrogen power - Challenges still to overcome in storage and infrastructure 5 g CO2
- 20. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 20 Sustainable production. Saving Energy. - Between 1998 and 2008 in production: - CO2-emissions reduced 30% - Use of energy declined 26% - Use of water declined 50% - In Steyr plant since 2008, an aditional 30 mln litre of water is saved every year - Heat from production in Munich is used to heat the offices
- 21. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 21 Social Commitment. Shaping the future. For over 20 years, the BMW Group has been actively involved in improving social conditions. The main focus here is on the issues of road safety, education, intercultural communication, as well as programs to combat HIV/AIDS and promote neighbourly relations.
- 22. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 22 10 most important purchase reasons for new car buyers: 1.Styling 2.Brand 3.Price 4.Fuel efficiency 5.Sustainability of car 6.Equipment 7.Space 8.Dealer 9.Size (compact) 10.Prestige Sustainability. The customer’s needs.
- 25. BMW Group Nederla nd. Symposiu m Ketenint egratie. J.C. Koender s 28 oktober 2010 Page 25 BMW Group. Thank you for your attention.
Editor's Notes
- Mission statement - Sustainability.BMW Group is the leader of its sector. The achievements of the BMW Group in terms of sustainability have been recognised externally, too: the company has achieved a leading position in the area of sustainability in many instances. The achievements of the BMW Group in terms of sustainability have been recognised externally again and again: in the Dow Jones Sustainability Indexes, the BMW Group was named Supersector Leader in “Automotives and Parts” in the years 2005, 2006, 2007 and 2008, which means it is the leading automobile company in relation to sustainability criteria. The BMW Group is the only automobile manufacturer since the establishment of the Dow Jones Sustainability Indexes in 1999 to be continuously listed in one of the first places. The BMW Group is also listed in the FTSE4Good Environmental Leaders Index. This index lists only those companies which lead in the field of environmental management and ecological management. As an independent rating agency, oekom research AG has for years provided well-researched information on the ecological and social achievements of companies and sectors. In the automobile ranking, the BMW Group achieved 2nd place and received “prime status” in the oekom Corporate Responsibility Rating. All these ratings and rankings are an important benchmark for financial analysts and investors when it comes to investment decisions. This is because the volume of investments based on sustainability criteria has increased sharply in recent years, and financial analysts increasingly take into account companies' achievements in this area as part of their assessments. Finally I should like to mention one further award among many others: the BMW Group received the company certificate for outstanding entrepreneurial responsibility from Öko-Trend with the highest score awarded within the automotive sector.
- [Kann man hier unten links vielleicht noch das Motiv BMW Hochhaus über den Wolken mit einfügen..
- Mission statement: Sustainable economic management “We take on responsibility”. For the BMW, entrepreneurial success and sustainable economic management go together. Sustainable economic management is an integral characteristic of the company‘s entire supply chain. Activities include the development of fuel-saving and alternative vehicle concepts, production processes which preserve resources and environment-friendly recycling procedures. However, this philosophy and action does not stop at the factory gates. We also face up to responsibility in relation to social problems and we are actively involved worldwide in the fields of education and road safety as well as in projects aimed at combating HIV/AIDS. Why do we do this? Because by practising sustainable economic management and by becoming actively involved in social issues, we are making an important contribution to securing our own future. The only way to find the right answers for tomorrow is to face up to the challenges of the future today. You have to set the right future course today if you do not wish get sidelined in the future. Our goal is to act responsibly and at the same time create value for our company. Sustainable economic management is not new to the BMW Group: it has been firmly anchored in the company for many years. The Board of Management passed a resolution as long ago as the year 2000 that sustainable economic management was to be a guiding principle of our corporate strategy. Dr. Norbert Reithofer summarises the sustainability principle of the BMW Group as follows: “Sustainability throughout the entire value creation chain, comprehensive product responsibility, a clear commitment to saving resources and active social responsibility are linked to the success of BMW and as far as we are concerned form an integral part of our company philosophy. We take on responsibility. Out of conviction and in our own interests – both today and in the future.” www.bmwgroup.com
- Tonspur: E redet zu: Flottenverbauchsentwicklung BMW Group in ACEA.
- BMW EfficientDynamics.The BMW Group’s drive strategy. The EfficientDynamics energy strategy was adopted in 2000. This chart shows its four phases, each of which makes an effective contribution to lowering fleet consumption. It highlights the short-term measures for reducing fuel consumption, the medium-term measures for the ongoing hybridisation of vehicles, and finally the long-term measures to secure sustainable mobility through the use of renewable hydrogen in the combustion engine as well as electric mobility for large urban areas. The key elements of BMW’s EfficientDynamics strategy today are: intelligent lightweight design, optimised aerodynamics, efficient engines and intelligent energy management. Status April 2010
- E redet zu: Aber wir haben es geschaftt.. Wir können beides – Verbrauch runter und trotzdem BMW bleiben..
- EG redet über den next Step Hybrid, warum wir spät, warum top down.. – und warum wir das anderes machen als andere..
- EG redet über den next Step Hybrid, warum wir spät, warum top down.. – und warum wir das anderes machen als andere..
- EG redet über den next Step Hybrid, warum wir spät, warum top down.. – und warum wir das anderes machen als andere..
- EG redet über Wasserstoff als Fernziel für eine CO2 freie Mobilität auf Langstrecken.. Wir erwarten wahrnehmbare Anzahl an Fahrzeugen in ~20 Jahren Wir als Hersteller haben gezeigt, dass man mit Wasserstoff fahren kann. Jetzt müssen Politik und Energieversorger mit ins Boot..
- Sustainable economic management in the BMW Group. Saving Energy. Whether block heat and power stations, rotating air-to-heat exchangers, or photovoltaic systems in the BMW Leipzig plant or BMW Welt in Munich – the BMW Group applies numerous measures to save energy.
- Social commitmentShaping the future. For over 20 years, the BMW Group has been actively involved in improving social conditions. The main focus here is on the issues of road safety, education, intercultural communication, as well as programs to combat HIV/AIDS and promote neighbourly relations. The BMW Group has been actively involved with social issues for over 20 years. There is a very simple reason for this: in addition to a company’s own achievements, entrepreneurial success also depends on the general situation within its social environment. This is why it is absolutely necessary to be involved in shaping developments in society. But instead of mere sponsoring, the BMW Group is proactively involved in long-term projects. The basic principle here is “Helping people to help themselves.” This means that the company invests in projects and initiatives which aim to measurably improve how we face up to social challenges. Concrete initiatives in which the BMW Group is involved include technological and scientific education projects for children and young people, the promotion of intercultural learning, support for road safety and an active role in combating HIV/AIDS. The safety of all road-users is a key concern to the BMW Group. Avoidance of traffic accidents and support for road safety projects is a key focus of our social commitment. By educating children and young people as to the dangers of road traffic and carrying out active prevention work, the BMW Group aims to effectively reduce accidents. Most children first take on independent responsibility in road traffic when they start school. For this reason, the BMW Group provides school students in Munich and Berlin with individually created route maps for getting to school. These maps show potential dangers, provide a recommendation for the optimum route to school and explain the traffic signs and regulations which apply on the route. In Great Britain the website “Safe on the street” provides information for parents and primary school teachers on road traffic education for 7 to 11-year-olds. The website “Coolwayz” is aimed at school students aged between ten and twelve who are changing to a more advanced school, showing them how to plan their route to school safely.