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intoduction of Bmw

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intoduction of Bmw

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The Ultimate Driving
Machine
Introduction
History
Production
Service
Sales
Benefit
Competitors
2
3
TYPE Germany company
FOUNDED 1916
FOUNDER Franz Josef poppy
HEADQUATERS Munich ,Germany
Area Served World Wide
Full name Bavarian motor workers
Employees 1,06,000
 BMW is a Germany company and one of the leading
manufacturers of automobiles and motorcycle in the
world.
 BMW is also parent company of the MINI and ROLLs-
ROYCE car brands.
 The logo commonly known as “roundel” was created and
registered in 1917.
 The three meaning of the “sky blue and white quartered”.
1. Rotating propeller
2. Bavaria as the place where the products are
manufactured.
4
 IN 1991BMW E1 BMW’s first true electric vehicle.
 IN 2007EFFICIENT DYNAMICS Start of the
Efficient Dynamics innovation initiative
 In 2009MINI E A test fleet of around 600 electric-
powered MINI cars provides valuable insights into
user behavior.
 In 2010LIFEDRIVE-ARCHITECTURE Introduction of
the Life Drive Architecture: two separate modules –
one made of CFRP – form the basis of the BMW i3
Megacity Vehicle.
5
 IN 2011BMW ACTIVE E A test fleet of pure-electric
BMW Active vehicles based on the BMW 1 Series
Coupé takes to the roads.
 In 2012BMW ACTIVE HYBRID 5 Market launch of the
first BMW full-hybrid sedan with intelligent drive
concept
 In 2013BMW i3 Market launch of the pure-electric BMW
i3 Megacity vehicle
 IN 2014BMW i8 Market launch of the BMW i8 sports
car with innovative plug-in hybrid
6

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intoduction of Bmw

  • 3. 3 TYPE Germany company FOUNDED 1916 FOUNDER Franz Josef poppy HEADQUATERS Munich ,Germany Area Served World Wide Full name Bavarian motor workers Employees 1,06,000
  • 4.  BMW is a Germany company and one of the leading manufacturers of automobiles and motorcycle in the world.  BMW is also parent company of the MINI and ROLLs- ROYCE car brands.  The logo commonly known as “roundel” was created and registered in 1917.  The three meaning of the “sky blue and white quartered”. 1. Rotating propeller 2. Bavaria as the place where the products are manufactured. 4
  • 5.  IN 1991BMW E1 BMW’s first true electric vehicle.  IN 2007EFFICIENT DYNAMICS Start of the Efficient Dynamics innovation initiative  In 2009MINI E A test fleet of around 600 electric- powered MINI cars provides valuable insights into user behavior.  In 2010LIFEDRIVE-ARCHITECTURE Introduction of the Life Drive Architecture: two separate modules – one made of CFRP – form the basis of the BMW i3 Megacity Vehicle. 5
  • 6.  IN 2011BMW ACTIVE E A test fleet of pure-electric BMW Active vehicles based on the BMW 1 Series Coupé takes to the roads.  In 2012BMW ACTIVE HYBRID 5 Market launch of the first BMW full-hybrid sedan with intelligent drive concept  In 2013BMW i3 Market launch of the pure-electric BMW i3 Megacity vehicle  IN 2014BMW i8 Market launch of the BMW i8 sports car with innovative plug-in hybrid 6
  • 7. 7  BMW has production sites in the USA, south Africa,berlin and the UK  Its also builds the re-launched mini as well as rolls-Royce.  BMW currently delivers around 13,00,000 vehicles per year to customers.  It has a total female workforce of 13%,over20% are employed in engineering and 12% in production positions.
  • 8.  Origin Production of a car starts with the steel and aluminum plates cut out of huge coils weighing several tons.  Body shop Industrial robots put together some 500 metal components to form the body of a car. In the process they use joining methods such as spot and laser welding as well as riveting and bonding.  Paint shop Up to four layers of paint protect the car from environmental effects and give the vehicle a lasting, brilliant gloss.  Dies and tooling Tools and dies are constructed and produced for the press plant and body shop.  Press plant Here the crude panels cut into shape are pressed into the right form by means of high- performance presses.  Engine production Precise craftsmanship, experience and state- of-the-art plant technology provide the foundation for engines of the very highest standard. 8
  • 9.  Safety  Genuine parts  Guarantee  Cost effective  Increased efficiency 9
  • 10.  Break-in Service for New Cars  Engine Oil and Filter Intervals  Spark Plugs  Air Filter  Engine Drive Belts  Power Steering Fluid 10
  • 11. sales In 2012 the BMW group in the world achieved its best sales since the previous record year of 2007 retailing 347,583 vehicles compared to the 305,418 vehicles sold in 2011. BMW group reported December sales of 43,855 vehicles, from the 32,545 vehicles sold in the same month a year ago. 11
  • 12.  Sales of BMW brand vehicles increase 37,399 compared to 26,834 vehicles sold in December 2011 .  For 2012 best performing vehicles included 1. The 5 series up to 56789 units . 2. The 6 series up 110.3 % to 8208 units 3. The X3 up 26.6% to 35173 units 12
  • 14. • The sales of BMW car is 11923 in the year 2011 it will increase to 25476 in the year 2012. •Sales of the BMW truck is also increase from 10300 from 16543 in the year end of 2011 to 2012 bmw car BMW truck 25476 16534 11923 10300 Chart Title Dec-12 Dec-11 14 sales of 2011 -2012
  • 15. 15 They focus on your wellness and job satisfaction  Comprehensive medical, prescription , dental and vision plans  Short-term and long-term disability benefits  Life insurance  Retirement savings plan  BMW retirement income account  Associate car use program
  • 18. 18

Editor's Notes

  1. BMW AG is a Germany company and one of the leading manufacturers of automobiles and motorcycle in the world. Founded in 1916 and based in Munich ,Germany, BMW is also parent company of the MINI and ROLLs-ROYCE car brands. The three meaning of the “sky blue and white quartered”. There is tow different interpretation of its sky blue and white fields. The logo commonly known as “roundel” was created and registered in 1917. Rotating propeller Bavaria as the place where the products are manufactured.
  2. IN 1991BMW E1 BMW’s first true electric vehicle. Sets the standard for light-weight construction and efficient drive technologies. IN 2007EFFICIENT DYNAMICS Start of the Efficient Dynamics innovation initiative In 2009MINI E A test fleet of around 600 electric- powered MINI cars provides valuable insights into user behavior. In 2010LIFEDRIVE-ARCHITECTURE Introduction of the Life Drive Architecture: two separate modules – one made of CFRP – form the basis of the BMW i3 Megacity Vehicle.
  3. Safety-it is repair by specific auto mechanices that made by manufacturers. genuine parts- general mechanics are not aware of the high standards of bmw machinery and are Clueless about the right way to maintain it.the certified mechanics will always use genuime car parts as they under stand the importance of quality. Guarantee----it will give the benefit of guarantee and recall on its parts. Cost effective--- saving money on BMW repair and maintenance now, can cost you a lot more in the long run .so it provide cost effective parts. Increased efficiency-----genuine parts and timely service increases the efficiency of car Break-in Service for New Cars BMW originally performed a break-in service at 1,200 miles on all new cars, which included changing the engine oil and filter, transmission oil, and differential oil. Engine Oil and Filter Intervals BMW recommends their Castrol 5W-30 synthetic motor oil in all model BMWs . The factory oil change interval is controlled by the on board computer and roughly equates to every 15,000 miles. If you are running BMW’s oil, I recommend an oil and filter change interval between 5,000 and 7,500 miles. Also remember to factor in the severity of service (autocross, track use, etc.) and reduce your service interval accordingly.
  4. Spark Plugs I recommend changing your spark plugs every 60,000 to 80,000 with OEM Bosch or NGK spark plugs. BMW calls for 100,000 miles, which is possible depending on the car and how much hard use it has received. Air Filter I just recommend using a stock OEM paper element. If you chose to use the paper element, inspect it for dirt etc. every 10,000 miles up to a maximum of 30,000 miles. Engine Drive Belts I recommend replacing your belts every 30,000 to 60,000 miles. Take a minute to inspect your belts for cracking and aging, and replace. Power Steering Fluid Power steering fluid is very rarely changed but I recommend changing it out every 30,000 to 50,000 miles.