Marketing has gone from a simple model of appealing to general consumers and customers` desire to a complex algorithm of managing sniperasque (targeted) segmented customer journeys and engaging experiences across preferred channels and devices in real-time.

1. Marketing has changed more in the last
three years than in the hundred before
that.
Marketing has gone from a simple model of appealing to
general consumers and customers` desire to a complex
algorithm of managing sniperasque (targeted) segmented
customer journeys and engaging experiences across
preferred channels and devices in real-time.
CMOs should be now responsible for an all-consuming
process that starts with attracting initial suspects`
attention, develops structural, financial and emotional
bonding, foster customer loyalty and advocacy.
This process happens across traditional and new media, at
anytime, in a pervasive contextually relevant fashion
Main
Topic:
Marketing

2. Secondary
topics:
Customer
Journey,
Segmentation
Tag
words
for
SEO:
Marketing,.
Customer
Journey,
Marketing
Evolution,
Segmentation,
Moments
of
Truth,
Engagement
Date:
Sept
24th
2014
Number
of
cumulated
views:
1,604
Number
of
cumulated
Likes:
893