Make Something People Love - because the best marketing is free

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Alexis Ohanian

My talk from June 7, 2011 at Eye For Travel Online Marketing Strategies Conference in Miami.

Technology Business News & Politics

Make something people love
BECAUSE THE BEST MARKETING IS FREE

Alexis Ohanian
@kn0thing
@thehipmunk

I don’t want short-term clicks
I want long-term love.

Travel porn
It works.
“Top 10 Awesome Thai Foods To
Make Your Mouth Water”

“I love @thehipmunk, but I love
my mom even more: She is
making the ultimate sacrifice
and getting rid of her house so
I can go to college.”

Mother’s Day Campaign
• Hundreds of submissions in 12hrs
• Biggest single day jump in followers
• Idea to execution in 9 hours
• Cost < $300

“Hipmunk Me” Campaign
• 500 custom hipmunks requested
in under 45 minutes
• 568% increase in Facebook likes
• 361% increase in active
Facebook users
• Idea to execution in a week

Would you Zappos outsource
customer service?

Encourage everyone to tweet
Most won’t. That’s OK.

On Budgets

It’s not how big it is
It’s how you use it

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Make Something People Love - because the best marketing is free

1. Hello Thanks, @chrisniessl

2. Make something people love BECAUSE THE BEST MARKETING IS FREE Alexis Ohanian @kn0thing @thehipmunk

3. 20M uniques 1.2B pageviews

5. 3 months later….

10. Mindshare. 60% direct traffic

11. I don’t want short-term clicks I want long-term love.

12.

13.

14.

15. Travel porn It works. “Top 10 Awesome Thai Foods To Make Your Mouth Water”

16.

17.

18.

19.

20.

21.

22.

23.

24.

25.

26.

27.

28. “I love @thehipmunk, but I love my mom even more: She is making the ultimate sacrifice and getting rid of her house so I can go to college.”

29.

30. Mother’s Day Campaign • Hundreds of submissions in 12hrs • Biggest single day jump in followers • Idea to execution in 9 hours • Cost < $300

31.

32.

33.

34.

35.

36.

37.

38.

39. “Hipmunk Me” Campaign • 500 custom hipmunks requested in under 45 minutes • 568% increase in Facebook likes • 361% increase in active Facebook users • Idea to execution in a week

40.

41. Shaun Jodi

42. Would you outsource customer service?

43. Would you Zappos outsource customer service?

44. Encourage everyone to tweet Most won’t. That’s OK.

45. On Budgets It’s not how big it is It’s how you use it

46.

47.

48. Make something people love BECAUSE THE BEST MARKETING IS FREE Alexis Ohanian @kn0thing @thehipmunk

Make Something People Love - because the best marketing is free

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