Using Technology To Reach Fundraising And Outreach Goals 112408


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Description of the GIJP Technology Program and how to utilize technology to build a nonprofit\'s constituent database and communicate effectively.

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Using Technology To Reach Fundraising And Outreach Goals 112408

  1. 1. Using Technology to Reach Fundraising and Outreach Goals November 24, 2008 Kevin Martone Technology Program Manager, Grinspoon Institute [email_address]
  2. 2. Introductions <ul><li>Kevin Martone, Technology Program Manager, Grinspoon Institute </li></ul><ul><li>Joe Ruotolo, Business Systems Analyst, Grinspoon Institute </li></ul>
  3. 3. Agenda: <ul><li>GIJP Technology Program </li></ul><ul><ul><li>Overview </li></ul></ul><ul><ul><li>New Services </li></ul></ul><ul><li>How Technology Can Help </li></ul><ul><li>Other Important Considerations </li></ul><ul><li>Summary/Conclusion </li></ul>
  4. 4. GIJP Technology Program - Overview <ul><li>Goals </li></ul><ul><ul><li>Help camps utilize technology to reach the goals set with their Mentor in Fundraising and Alumni Outreach </li></ul></ul><ul><ul><ul><li>Data Management </li></ul></ul></ul><ul><ul><ul><li>Communications </li></ul></ul></ul><ul><ul><ul><li>Engagement/Fundraising </li></ul></ul></ul><ul><li>Changes to Program </li></ul><ul><ul><li>Assessment/Advisory Focus </li></ul></ul><ul><ul><li>Inclusive - ALL GIJP Camps Eligible </li></ul></ul>Photo adapted from – markhillary
  5. 5. GIJP Technology Program – New Services <ul><li>Initial Technology Assessment </li></ul><ul><ul><li>All key members of camp team, Mentor, and Technology Program team </li></ul></ul><ul><ul><li>Determine goals, obstacles, vision, and next steps regarding technology </li></ul></ul><ul><ul><li>See Camp Morasha case study for more information – eNewsletter archives </li></ul></ul><ul><ul><ul><li>http:// </li></ul></ul></ul>
  6. 6. GIJP Technology Program – New Services <ul><li>eNewsletter </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Case Studies </li></ul></ul><ul><ul><li>Best Practices </li></ul></ul><ul><ul><li>Respond to your questions/needs </li></ul></ul>
  7. 7. GIJP Technology Program – New Services <ul><li>Blog – </li></ul>
  8. 8. GIJP Technology Program – New Services <ul><li>User Group – Coming Soon! </li></ul>We promise! Photo from - iLoveButter
  9. 9. How Technology Can Help <ul><li>Data Management </li></ul><ul><li>Communications </li></ul><ul><li>Engagement/Fundraising </li></ul>
  10. 10. Data Management <ul><li>Find It </li></ul><ul><li>Centralize It </li></ul><ul><li>Clean It </li></ul><ul><li>Maintain It </li></ul>Photo from - Blude
  11. 11. Data Management – Find It <ul><li>Capture new/updated constituent contact information – online & offline </li></ul><ul><ul><li>Word of Mouth </li></ul></ul><ul><ul><li>Camper Registration forms </li></ul></ul><ul><ul><li>HarrisConnect Directory </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Alumni Registration online </li></ul></ul><ul><ul><ul><li>Google spreadsheets </li></ul></ul></ul><ul><ul><ul><li>Wufoo </li></ul></ul></ul><ul><ul><ul><li>Other </li></ul></ul></ul>
  12. 12. Alumni Registration Online
  13. 13. Data Management – Centralize It <ul><li>Alumni, donor, prospect detail in one place </li></ul><ul><li>Lots of options </li></ul><ul><ul><li>DonorPerfect Online </li></ul></ul><ul><ul><li>CampBrain </li></ul></ul><ul><ul><li>eTapestry </li></ul></ul><ul><ul><li>Many others </li></ul></ul><ul><ul><li>Which is right for your camp? </li></ul></ul><ul><li>Back up the data regularly </li></ul>
  14. 14. Data Management – Clean It <ul><li>Remove duplicates </li></ul><ul><li>Update addresses, email addresses </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>HarrisConnect </li></ul></ul><ul><ul><li>NCOA </li></ul></ul><ul><li>Hard work </li></ul><ul><ul><li>Fran Harrell – </li></ul></ul><ul><ul><ul><li>Data  one excel worksheet </li></ul></ul></ul><ul><ul><ul><li>Remove bounced emails, mailings </li></ul></ul></ul><ul><ul><ul><li>Missing alumni list – eNewsletter, alumni committee – where are they? </li></ul></ul></ul><ul><ul><ul><li>Ongoing effort – alumni registration, events, bouncebacks, camper registration forms, etc… </li></ul></ul></ul>
  15. 15. Data Management – Maintain It <ul><li>Data gets old fast </li></ul><ul><li>Regular communications/gentle reminders </li></ul><ul><ul><li>Sidebar link on eNewsletter to Alumni registration </li></ul></ul><ul><ul><li>Actionable news on Facebook, other </li></ul></ul><ul><ul><li>Event registration </li></ul></ul>
  16. 16. Communications <ul><li>Newsletters </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul><ul><li>Podcasting </li></ul>Personal Stories!
  17. 17. Communications - Newsletters <ul><li>Traditional Newsletters </li></ul><ul><ul><li>Reach those who are not online </li></ul></ul><ul><li>eNewsletters </li></ul><ul><ul><li>Relatively inexpensive </li></ul></ul><ul><ul><li>Easy action/interaction </li></ul></ul><ul><ul><li>Many options – Constant Contact, MailChimp, Vertical Response, etc. </li></ul></ul><ul><ul><ul><li>Carly Leipsitz – </li></ul></ul></ul><ul><ul><ul><ul><li>MailChimp </li></ul></ul></ul></ul><ul><ul><ul><li>GIJP eNewsletter </li></ul></ul></ul><ul><ul><ul><ul><li>Constant Contact </li></ul></ul></ul></ul>
  18. 18. Communications – Social Networking <ul><li>Where are your constituents? </li></ul><ul><li>Listen! </li></ul><ul><li>Engage with Actionable news </li></ul><ul><li>More information in next session </li></ul>
  19. 19. Communications – Blogging <ul><li>Inexpensive/Easy to disseminate information </li></ul><ul><li>More information in next session </li></ul>
  20. 20. Communications - Podcasting <ul><li>Share audio/video files with alumni, camper parents, etc. </li></ul><ul><li>Relatively inexpensive </li></ul>
  21. 21. Engagement/Fundraising <ul><li>Events </li></ul><ul><li>Volunteering to help with camp </li></ul><ul><li>Online Giving – Many Options </li></ul>
  22. 22. Other Important Considerations <ul><li>Integration with Offline Efforts </li></ul><ul><ul><li>Fundraising – i.e., UMass Hillel Phone-a-thon </li></ul></ul><ul><ul><li>Traditional Newsletters – alumni database </li></ul></ul><ul><ul><li>Events – Tech to promote, display event pics </li></ul></ul><ul><li>Not all about Technology </li></ul><ul><ul><li>Processes </li></ul></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Community </li></ul></ul>
  23. 23. Summary/Conclusion <ul><li>Q&A </li></ul><ul><li>Other technologies of interest? </li></ul><ul><li>Evaluations </li></ul>