This document summarizes a mobile advertising proposal using taxis as moving billboards. It introduces the medium of mobile advertising to expand brand reach and connect with target audiences. Key benefits highlighted are the extensive media coverage to reach target groups, and the adaptability, comprehensiveness, flexibility and security of using taxis. The proposal details how ads can be targeted to specific areas, change frequently, and receive round-the-clock exposure as taxis follow population movements. Maintenance and technical specifications are also covered.

2. Execu&ve
Summary
First Impressions Marketing is a contemporary, hard working agency that offers
creative strategies and inspired ideas to create powerful and personal desirable
results that identify with the vision of our clients.
We are your ideal option to creating lasting and effective impressions on the
minds of your customers and captive audience.

3. Introduction
This presentation seeks to introduce a highly functional and targeted
form of Mobile Advertising that will expand your brand’s reach
and
allow it utilize this highly dependable medium to connect your target
audience with you brand offerings.
This medium will give you greater control over which specific target
groups receive which specific product or service messages.

4. Value Proposition
This medium will give you extensive media coverage to reach its targets.
Also, the medium is adaptable, comprehensive, flexible and secure.

5. Extensive Coverage
You can target specific areas of Accra with specific offers, or spread out
multiple service offers across multiple target areas.

6. Why “Put Your Business in Motion”
As a MOVING BILLBOARD: Taxis provide the best of transit and outdoor with
both mobility and illumination.
Taxis are a DEMAND-LED MEDIUM that follows the population throughout the day.
Taxis go where people go - where they work, live, shop, and play.
It’s a daily rotary program.
As a TRANSIT MEDIUM: Taxis provide street-level transit exposure, but with at least 4
times the daily mileage and on-street hours of a typical car.

7. Adaptable
MTN can decide to display two different offers on both sides of the
illuminated display units or keep the same offer on both sides.

8. Comprehensive
We keep a well structured database of who our drivers are, their vehicle
registration details and also which part of Accra they frequent.
Using our database, you can reach and influence and score a vast number
of impressions through our mobile platform.
We also provide video, picture and social media updates upon request.

9. Flexible
We give you the opportunity to change Ad campaigns after every contract
duration. If you want it sooner, just let us know and we will plan for it.

10. Secure
Our units are hard wired to headlights of the vehicles for illumination.
This makes it impossible for the driver to turn off your ads, and gives your
campaigns round-the-clock exposure.

11. Maintenance and Servicing
Making sure these units are in good condition is a top priority.
Our Technicians conduct Mandatory Weekly Inspections on our units. And our
drivers are aware of our Daily Random Monitoring.
We design and manufacture our own Advertising Units. This allows for technical
know-how in managing and maintaining the units.

12. Unit Specifications
Two-sided, 42 inches X 13 inches mobile media space. Ad Template
available on request.
Availability
A pilot phase of 100 Mobile Ad units slated for a late November launch.
This will be followed by a cross-country rollout.

13. Sample Businesses in Motion
Disclaimer:
Sample
ads
of
the
latest
marke4ng
campaigns
of
some
of
the
prominent
companies
are
only
meant
for
illustra4on
purposes.

14. Thank you