The flexibility of digital mall advertising allows brands to create and display multiple promotions, rotate messages based on key periods and sales, and remove the high production costs of large-format print advertising.

1. Things to Know About
In-Mall Advertising

2. Consumer attention is in high demand across all channels of media, and it
is becoming increasingly challenging for brands to break through the
clutter. In a highly saturated world of print, radio, and television, how can
businesses stand out and capture the attention of their key audiences? a
method of mall advertising that reaches consumers when they are on the
go.

3. The flexibility of digital mall advertising allows
brands to create and display multiple
promotions, rotate messages based on key
periods and sales, and remove the high
production costs of large-format print
advertising. The full-motion capabilities provide
greater opportunities for brand engagement,
and the increased dwell time in court areas
allows brands and retailers to make a lasting
impact on consumers.
Flexible and cost-efficient

4. One of the advantages of digital mall advertising
is that it is easy to edit your messaging. Accessory
and apparel retailers Vera Bradley and Victoria’s
Secret have done this particularly effectively, using
digital formats to draw attention to a forthcoming in-
store promotion or in-mall event. They were able to
switch their messaging from "coming soon" to "visit
now" with ease and without the long-lead times
associated with updating printed advertising.
Athletic clothing retailer lululemon used UPshow to
integrate their social media assets for a "now open"
message, promoting their new locations at our
properties.
Strong calls to action

5. Pairing digital with other forms of large-
format advertising, such as banners,
standees, and wraps helps to provide a
domination effect for brands. By
dominating the center, they made sure to
make an impact on every shopper that
walked through the door.
Dominate with impressions

6. Meet consumer demand
Consumer attention is in demand across
verticals within retail centers and is not
limited to traditional retail brands. Local
organizations such as healthcare centers
and educational establishments have
adopted digital advertising space to great
effect, raising awareness of their
services among the local population.
They are also effective in promoting
events such as festivals to a local
audience.

7. Get the stats you need
Technology is also playing a role in analyzing the
effectiveness of digital mall advertising, allowing brands
and organizations to assess the number and types of
consumers that are viewing and interacting with a
promotion. While no images are recorded or stored,
software linked to cameras in a few select digital screens
can analyze a wide range of statistics such as age, gender,
and length of interaction.
With plans in place to install digital displays and mall
advertising at more properties throughout the country, we
look forward to allowing more brands to reach consumers
who are in a purchasing mindset with ease.

8. In Conclusion -
Digital screens for mall advertising are a great,
cost-effective way to capture the attention of
shoppers in high-traffic areas, but in addition to
this, they are an excellent way to give exposure to
new products or services in a retail space. The
idea behind digital mall advertising is that they
supplement the traditional forms of mall
advertising, such as advertisements on billboards
and bus shelters, rather than replace them. The
right mix of both traditional and digital mall
advertising can create an effective blend that
reaches the target audience with direct and clear
calls to action.

9. Thank you!