One of the best mediums to collect valuable data from your consumers and use them to enhance their experience is with the help of Customer Satisfaction Surveys. Conducting them at regular intervals and addressing your consumer’s problems can help you improve customer loyalty and increase sales revenue. Read More @ https://www.zonkafeedback.com/blog/benefits-of-customer-satisfaction-surveys

1. Benefits of
Customer
Satisfaction
Surveys
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2. Customer Satisfaction Survey
Consumers always value businesses that are open to criticism and provide a platform to share their
experiences, concerns, and grievances. To take your business to the next level, you have to take numerous
steps that ensure better engagement and increase customer satisfaction.
One of the best mediums to collect valuable data from your consumers and use them to enhance their
experience is with the help of Customer Satisfaction Surveys.
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3. Top 8 Benefits of Customer
Satisfaction Surveys
Gain Valuable Feedback
Determine Areas of Improvement
Understand your Customers
Identify Trends
Retain Existing Customers
Maintain Customer Loyalty
Reduce Bad Word of Mouth
Deliver Best Customer Experience
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4. 1. Helps you Gain Valuable Feedback
77%OF CONSUMERS IF THEY
PROACTIVELY INVITE AND ACCEPT
CUSTOMER FEEDBACK
AS PER A REPORT BY MICROSOFT,
BRANDS ARE VIEWED MORE
FAVORABLY BY
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5. 2. Helps you Determine Areas of Improvement
70%OF UNHAPPY CUSTOMERS WHOSE
PROBLEMS ARE RESOLVED ARE
WILLING TO SHOP WITH A
BUSINESS AGAIN.
ACCORDING TO GLANCE
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6. 3. Helps you Understand Your Customers
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It’s a universal truth that empathy begins with active listening. Customers know what they
want. However, they may not be able to tell you what they need. It’s the responsibility of
every business to determine what they want, but not based on intuition, but based on
valuable customer feedback.
Don’t be defensive if consumers share negative feedback.
There could be a possibility that if one customer is
complaining about a particular aspect of a product or
service, others are also facing the same issue.
Listen to them and try to resolve their issues.
KEY TAKEAWAYS

7. 4. Helps you Identify Trends
You can quickly determine your consumer’s preferences and choices with CSAT
surveys. With the help of numerous customized reports, you can view trends in CSAT
levels for a specific period by gathering and comparing different types of survey data.
Create different versions of CSAT surveys and perform A/B
tests to see which version performs better and fetch more
data.
Use graphs and charts in a CSAT tool to analyze and
compare complex survey data.
KEY TAKEAWAYS
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8. 5. Helps you retain Existing Customers
The key behind any successful business is to create and follow practices to acquire new
customers as well as retain the existing ones. Sharing CSAT surveys not only shows how
much you care about their opinions but also gives a platform to engage with them.
Surprise your consumers and send them free discounts
and gifts
Don’t wait for your consumers to approach you. Instead,
make an effort to get in touch with them by dropping an
email or giving a call.
KEY TAKEAWAYS
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9. 6. Helps you Maintain Customer Loyalty
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70%
OF CONSUMERS SAY
CUSTOMER SERVICE IS AN
IMPORTANT FACTOR IN
THEIR CHOICE OF LOYALTY
TO A BRAND.
Send handwritten notes or appreciation emails to put a smile on
your consumers face
Create loyalty programs to reward your consumers for regularly
making purchases
KEY TAKEAWAYS

10. 7. Helps you Reduce Bad Word of Mouth
47%OF CUSTOMERS WITH A PRODUCT
OR SERVICE COMPLAINT WILL
VOICE IT ON SOCIAL MEDIA.
ACCORDING TO SPROUT SOCIAL
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11. 8. Helps you deliver Best Customer Experience
A research by Harvard Business Review depicts that omnichannel customers spend
4% more in store and 10% more online than single-channel customers.
Create an omnichannel experience and
make a presence on all the platforms where
your customers are present
Make use of Chatbots to manage customer
interactions
KEY TAKEAWAYS
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12. START MEASURING
CUSTOMER SATISFACTION
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13. CONTACT US
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www.zonkafeedback.com
hello@zonkafeedback.com
+91-9999849771, +1 646 846-6000, +44 2033 896000
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SATISFACTION