AS Media Coursework

1. HOW DID I
ATTRACT/ADDRESS MY
AUDIENCE?
James Toulmin

2. MY AUDIENCE
The audience that I have chosen for my Magazine would be University
students, predominately male, who come from an ABC1 background.
Obviously, they should be interested in Folk music. One of the reasons that I
have chosen this audience is due to the audience of fROOTS magazine.
According to the website of fROOTS magazine, their audience is mainly
people who are in the ABC1 category, and also those who are well-
educated. My own research confirmed that a good proportion of the
university students who filled out my survey were interested in Folk Music.

3. THE FRONT COVER
On the front cover I have used a young model, around
the same age as my target audience. This would allow
them to better relate to the model shown. As the
audience I have tried to attract will have an interest in
folk music, I have used a model who looks like a
stereotypical folk musician; he is bearded, has slightly
unkempt hair, and holding an acoustic guitar. I have
used names such as The Lumineers, and Mumford &
Sons. This will help attract people who listen to the
bands’ music.

4. THE CONTENTS PAGE
On the Contents Page, I have mainly used articles to
address my audience. As with the Front Cover, I have
used the names of famous bands to help attract fans
of them to read the magazine. Another feature I have
included is the addition of contests, notably a contest
to win gig tickets. Other magazines have used this
feature before to attract readers who would not
normally purchase the magazine, but would like a
chance to win.

5. THE DOUBLE PAGE SPREAD
With the double page spread, I
have used a contemporary design
on the left of the page. The modern
look will hopefully be appealing to
young adults, such as university
students. The article I have written is
of a long enough length to be
enjoyed by the more well educated
readers, but it isn’t too long. The
language I have used is fairly
articulate, helping identify with the
University age audience that I have
aimed for.

6. THE COLOUR SCHEME
Folk music has always been associated with nature, and the colour scheme
that I have selected for my magazine has strong natural connotations. The
main colour that I have used is an earthy yellow colour, highlighted with two
shades of green that compliment each other well, and the natural green
shade has connotations of nature and plants. I have also used the colour
purple in small amounts throughout; it is a deep shade of purple, akin to that
of a flower, or a grape. All of these colours work well together as a colour
scheme, and to aid me in the choice of these colours, I used the Dulux
website to assist me in different complimentary colours.