2. Media issues are problems faced by the social media today, these include:
A current lack of profits:
The social media space, a movement where anyone can participate has resulted
in low or no revenues for most participants. For example, there are millions of
bloggers, and only a few of them can claim serious revenues, and even a smaller
subset have built media empires. Aside from the users themselves, many
businesses focus on generating hits, visits, or registered users and will figure out
how to monetize. Take a look at social networks, some valued at billions, yet
we’ve yet to hear success stories of hand over fist revenues. Like the universe,
stars and revenues are far and few in between, a majority of creators will not
generate revenues.
Corporate and personal brand jacking:
Becoming more and more common, brands –and individuals– can easily be
brandjacked as others take their user name, domains, and assert themselves as
someone else. Given there are hundreds if not thousands of websites to monitor
one’s brand, squatting these names will increasingly become difficult over time.
Cultural changes cause resistance:
3. Without a doubt, this movement of self-publishing and connecting is a disruption
to the marketplace, media, the buying cycle, and the marketing funnel.
Generation old barriers are crumbling from a command and control viewpoint to
an open and collaborative style of business and personal communications. With
these radical changes comes resistance from those who were previously in power
(media, management, marketers, governments) who are slow to adopt –and thus
resist.
Piracy :
Battered by a decade of digital piracy and facing even more of it thanks to cheap
computers, fast Internet, P2P file-sharing, and online file lockers, the US creative
industries teeter on the verge of collapse. You can tell because the industry:
Pays better than most American jobs
Has outperformed the US economy through a horrific recession
Sells record-setting amounts of product overseas, earning more foreign
revenue than the entire US food sector or US pharmaceutical companies
Things are going so "badly" that a major new report commissioned by copyright
holders says that these "consistently positive trends solidify the status of the
copyright industries as a key engine of growth for the US economy as a whole.
The International Intellectual Property Alliance unveiled the new report today in
association with the Congressional International Anti-Piracy Caucus at an event in
Washington, DC. The report doesn't even try to quantify losses to piracy
anymore—last year, an official US government report concluded that such
estimates were all deeply unreliable. Instead, it simply asserts without evidence
that "piracy inhibits… growth in the US and around the world." "Inhibits growth"
doesn't quite equal "causes staggering job losses," the traditional anti-piracy
rallying cry. Indeed, copyright industries are being "hard hit" by piracy in the way
that plenty of other US industries are desperate to get "hit." (In this sense, the
report is bit like the MPAA's routine announcements of record-setting box office
revenues even as the movie studios conjure visions of apocalypse.)During the
4. recession of the last few years, the report shows that copyright-based businesses
have far exceeded the US economy as a whole.
In addition, pay in these industries is between 15 and 27 percent higher than the
US average, depending on just how broadly you define "copyright industries." As
for foreign countries, those havens of piratical behavior, revenue is increasing
rather than decreasing as the Internet takes hold. "Core copyright" companies
made $128 billion in foreign markets in 2007; emerging from a recession in 2010,
those same companies made $134 billion. What about the specter of massive job
losses? They aren't happening. The copyright industries have shed a few jobs, but
employment has held largely stable through the recession as other industries cut
positions and US unemployment surged to 9+ percent
5. Piracy is one of the major problems faced by the 20th
century fox example
German Internet subscribers can be held liable for almost everything that goes on
via their connections, with or without their knowledge. As a result, copyright
holders have started hundreds of thousands of lawsuits against alleged pirates,
demanding settlements ranging from a few hundred to thousands of euros. In
Germany these “trolling” ventures have attracted the attention of the major
Hollywood studios. 20th Century Fox, Universal Pictures and Warner Bros
Entertainment are actively patrolling the Internet for people who download their
work without permission. The studios use similar monitoring tools as they do in
the United States, where file-sharers are approached outside of court with a slap
on the wrist or a $20 fine. In Germany, however, the stakes are much higher. For
example, 20th Century Fox is sending alleged file-sharers a 726 euro ($980) bill for
downloading a single episode of the TV-series Homeland. For several months the
Hollywood studio has been tracking unauthorized downloads of Homeland’s
second season, which has yet to air in Germany.
