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Media issues

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Media issues

  1. 1. Media issues
  2. 2. Media issues are problems faced by the social media today, these include:  A current lack of profits: The social media space, a movement where anyone can participate has resulted in low or no revenues for most participants. For example, there are millions of bloggers, and only a few of them can claim serious revenues, and even a smaller subset have built media empires. Aside from the users themselves, many businesses focus on generating hits, visits, or registered users and will figure out how to monetize. Take a look at social networks, some valued at billions, yet we’ve yet to hear success stories of hand over fist revenues. Like the universe, stars and revenues are far and few in between, a majority of creators will not generate revenues.  Corporate and personal brand jacking: Becoming more and more common, brands –and individuals– can easily be brandjacked as others take their user name, domains, and assert themselves as someone else. Given there are hundreds if not thousands of websites to monitor one’s brand, squatting these names will increasingly become difficult over time.  Cultural changes cause resistance:
  3. 3. Without a doubt, this movement of self-publishing and connecting is a disruption to the marketplace, media, the buying cycle, and the marketing funnel. Generation old barriers are crumbling from a command and control viewpoint to an open and collaborative style of business and personal communications. With these radical changes comes resistance from those who were previously in power (media, management, marketers, governments) who are slow to adopt –and thus resist.  Piracy : Battered by a decade of digital piracy and facing even more of it thanks to cheap computers, fast Internet, P2P file-sharing, and online file lockers, the US creative industries teeter on the verge of collapse. You can tell because the industry:  Pays better than most American jobs  Has outperformed the US economy through a horrific recession  Sells record-setting amounts of product overseas, earning more foreign revenue than the entire US food sector or US pharmaceutical companies Things are going so "badly" that a major new report commissioned by copyright holders says that these "consistently positive trends solidify the status of the copyright industries as a key engine of growth for the US economy as a whole. The International Intellectual Property Alliance unveiled the new report today in association with the Congressional International Anti-Piracy Caucus at an event in Washington, DC. The report doesn't even try to quantify losses to piracy anymore—last year, an official US government report concluded that such estimates were all deeply unreliable. Instead, it simply asserts without evidence that "piracy inhibits… growth in the US and around the world." "Inhibits growth" doesn't quite equal "causes staggering job losses," the traditional anti-piracy rallying cry. Indeed, copyright industries are being "hard hit" by piracy in the way that plenty of other US industries are desperate to get "hit." (In this sense, the report is bit like the MPAA's routine announcements of record-setting box office revenues even as the movie studios conjure visions of apocalypse.)During the
  4. 4. recession of the last few years, the report shows that copyright-based businesses have far exceeded the US economy as a whole. In addition, pay in these industries is between 15 and 27 percent higher than the US average, depending on just how broadly you define "copyright industries." As for foreign countries, those havens of piratical behavior, revenue is increasing rather than decreasing as the Internet takes hold. "Core copyright" companies made $128 billion in foreign markets in 2007; emerging from a recession in 2010, those same companies made $134 billion. What about the specter of massive job losses? They aren't happening. The copyright industries have shed a few jobs, but employment has held largely stable through the recession as other industries cut positions and US unemployment surged to 9+ percent
  5. 5. Piracy is one of the major problems faced by the 20th century fox example German Internet subscribers can be held liable for almost everything that goes on via their connections, with or without their knowledge. As a result, copyright holders have started hundreds of thousands of lawsuits against alleged pirates, demanding settlements ranging from a few hundred to thousands of euros. In Germany these “trolling” ventures have attracted the attention of the major Hollywood studios. 20th Century Fox, Universal Pictures and Warner Bros Entertainment are actively patrolling the Internet for people who download their work without permission. The studios use similar monitoring tools as they do in the United States, where file-sharers are approached outside of court with a slap on the wrist or a $20 fine. In Germany, however, the stakes are much higher. For example, 20th Century Fox is sending alleged file-sharers a 726 euro ($980) bill for downloading a single episode of the TV-series Homeland. For several months the Hollywood studio has been tracking unauthorized downloads of Homeland’s second season, which has yet to air in Germany.

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