Walmart Vs Target Essay

Walmart Vs Target Essay
INTRODUCTION
Since 1962 and the beginning of the discount retailer market Wal–Mart has been ahead of the retail
game. By 1967 there were 24 Wal–Marts that had grossed 12.6 million dollars. In just 7 years Wal–
mart had spread into 9 states. By 1979 Wal–Mart was the fastest store to reach a billion dollars in
sales. In 2005 Wal–Mart has 3,800 domestic stores along with 3,800 stores internationally, and had
made over 312 billion dollars. As you can see the Wal–Mart empire has grown monumentally. To
move into this segment of the market would be tough.
The first Target store was also opened in 1962. It was started under the Dayton Hudson Corporation.
As you can see the Target corporation has a decorated past as well. Target ... Show more content on
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Inventory from China is now reaching 18 billion dollars, and has increased 20 percent over the past
two years. Currently over 5,000 suppliers have steady alliances with Wal–Mart. Not only does this
benefit U.S. customers by keeping prices down, but it keeps the Wal–Mart corp. very well received
by the Chinese people. A large portion of the world's population is located in China being a
respected company in this part of the world will greatly increase sales. Wal–Mart is, however,
responsible for 10 percent of the countries trade deficit to China.
When it comes to Services, Wal–Mart also has the upper hand. In many stores they offer: a Bakery,
Meats, Photo Centers as well a on site photographers, Automotive services, Hair Salons, Banks,
Optical Offices, Pharmacy, Nail Salons as well as restaurants such as McDonald's, and Subway.
Target has rivaled many of these services providing in store Starbucks, Taco Bell/Pizza huts, and the
most recent advance is an in store clinic. Even with these amenities it is still far behind Wal–Mart in
the services department.
Maybe the biggest difference in the two Companies would be marketing campaigns. Wal–Mart
markets towards the lowest income families. Wal–Mart markets by showing low prices, or how they
are lowering prices. Target markets towards the middle class, and it shows that they have the goods
that you want, instead of prices.
Business Practices
One of the largest differences in the

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Essay on Department Store Marketing Comparison
1. I have chosen to discuss and compare the department store industry. I have chosen this industry
because I live in Southern California where the retail sector is a major part of business. Shopping
malls are prevalent everywhere. I have seen and experienced all the differences among class and
status. With a wide variety of demographics in Southern California, there are a number of shops and
stores to choose from. Department stores range from discount warehouses such as Wal–Mart, mid–
range stores such as JC Penney, and high–end stores like Nordstrom. I am going to discuss the
department store industry specifically for Wal–Mart, JC Penny, and Nordstrom. Coming from a
middle–class family, I have experienced shops at all ends of the ... Show more content on
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Promotion consists of advertising, public relations, etc.
Place Providing the product at a place that is convenient for consumers. Place is the distribution
aspect.
JC Penney: Product: Like its two competitors, JC Penney offers a variety of tangible goods for sale.
JC Penney caters to its customers with higher end products at an affordable price. It is similar to
Nordstrom's in the types of goods offered. It differs from Wal–Mart because it has less variety. JC
Penney offers clothing, bed and bath products, home items, clothing accessories, and patio furniture.
Clothing is the main area of production for JC Penney and accounts for more than 50% of sales.
Price: JC Penney has recently decided to move to three kinds of prices: everyday, monthly specials,
and clearances. They came to this strategy through a variety of studies. First, using past sales data,
the company looked at consumers' actual purchasing behavior, and came up with what it terms "Fair
and Square" pricing, which means shoppers can expect lower prices in stores at all times. To reach
this conclusion, research showed 72% of JC Penney's revenue came from selling items priced at
least 50% off. Thus, in the example cited in most recent news stories about the "Fair and Square"
strategy, a T–shirt that had retailed for US$14 but typically sold – after markdowns – at US$6,
would now be priced at a US$7 every day. Part two of "Fair and Square" means monthly deals, and
in the T–shirt example,

Target Strategic Audit Essay
TARGET CORPORATION
STRATEGIC AUDIT
MGMT 7160
Fall 2013
Executive Summary
This report examines Target Corporation's performance in a detailed strategic audit. The audit
includes an external, internal and strategic analysis as well as a recommended course of action. The
findings of the audit recommend a robust on–line/mobile presence to complement in–store sales,
and to increase future earnings to remain competitive by building upon physical assets, brand value
and logistical capabilities.
The external analysis reveals that Target Corporation must address the threat of a growing online
and mobile commerce (e/m–commerce) market. Shoppers' behavior and the accompanying
technology are evolving. Sociocultural and ... Show more content on Helpwriting.net ...
Below is a broken down overview of areas that need to be addressed:
Research: Target needs to perform a detailed research on its e/m–commerce platforms and those of
the competition. Since Target is the follower, without spending too much in R&D it can take
advantage of what Amazon has proven to be working and internalize those practices that increase
number of visitors and transactions. Using focus group studies and split testing1 Target can pinpoint
aspects of the platforms that work well, and areas that need improvement. Therefore, interface and
content are the two areas of focus of the research.
1Split Testing: Experiments with two variables, one controlled and one varied; also known as A/B
testing.
Interface: The lay–out of Target.com and the mobile extension of the website as well as Target's
mobile app and its coupon app Cartwheel (currently under beta testing) need to be intuitively
designed to allow for easy navigation, selecting and comparing products and making payments.
Above all, as an extension of Target's in–store differentiation strategy, the company needs to
implement strong customer service features on all its digital platforms as well. This will include
friendly, well–English speaking customer service reps available 24/7 customers can talk to about
questions or technical problems with little or no waiting time.

Explain the Key Functions in Merchandising, Referencing...
Merchandising is carried out by the area of a business which mediates marketing and production
departments, such as the buyers. This process is were the product is designed and developed, and
then presented to the rest of the buying team. Including overlooking the product line throughout is
product development life, from start to finish. The merchandising department may have to deal with
some of the costing and pricing. The merchandiser aids creating a product line that should create a
profit for the company, by executing the correct costing and pricing for these particular products.
They have to lead their customer forward in creating new products. This may be taking risks for the
company that may include getting rid of products that do ... Show more content on Helpwriting.net
...
For my low (mass) market I chose Primark, which offers fast fashion at low prices. This particular
retailer has to supply on high demand on mass, to a specific market where their products are bought
mainly on price rather than quality. For the merchandiser this means sourcing their supplies at low
cost. Therefore being able to sell at a lower price, demanding the merchandiser to use good
negotiation with suppliers to achieve this. For my middle market retailer I chose Next, which is
directed at a different consumer than that of Primark and the price range is higher also. For this
specific retailer the merchandiser has to think about a higher quality of product that the customer
can invest in, such as workwear. The merchandiser has to invest time communicating with buyer on
a budget that will still be able to turn a profit for the business. For my third retailer I chose Harvey
Nichols which is a high end department store. This requires a different process for the retailer as it
has to research buying the products as finished garments and does not have to deal with the
manufacturing aspects of its product range. This therefore means the merchandiser has to work
closely with the buyer on deciding which products to sell from a range of branded items. Comparing
all three retailers there is a great difference on the responsibilities and functions that the
merchandiser has to adopt, from concentrating on costing and pricing, through to

Biography of Kishore Biyani
Indigenous Management System A Report on The biographical analysis of KISHORE BIYANI In
the partial fulfillment of the degree of Master's Of Business Administration (2012–13) Banasthali
University Jaipur Campus Submitted by: MBA–IInd SEM 8116 8161 8182 8190 INDEX Sr. No. |
Particulars | Page no. | 1. | History | 4 | 2. | Why did you choose that personality? | 5 | 3. | Dream of
the Leader | 6 | 4. | SWOT Analysis | 7 | 5. | Stage of Business | 8–10 | 6. | Vision Articulation | 11–29
| 7. | Strategies | 30–34 | 8. | Leadership Style | 34–36 | 9. | Awards and Recognition | 37 | 10. |
Bibliography | 38 | 1. HISTORY Kishore Biyani is the person whose talent is transforming India
Retail and ... Show more content on Helpwriting.net ...
While in college he organized Disco Dandiya in his own locality first of its kind in south Mumbai. It
was first popular trend that he picked on early and was able to capitalize on it. So as one grows and
starts to learn and understand life, he starts to question as well. At a very early stage, one starts
creating mental models to interpret various observations. At that point if one finds that what he has
learnt on his own is different from what is being practiced in reality. He tries to distinguish the right
from the wrong. He soon starts to seek answer to everything and then life transforms. So attitude of
questioning is very important. Until one questions the establish way of doing things, one won't be
able to come up with something new. Thus he left his family business and started his own journey–
entrepreneurial journey..... He kept looking for beachheads to realize his dreams. He tried multiple
things that could be ideal for 'new' India that was emerging. 3. DREAM OF THE LEADER His
dream was to make a place on a simple idea: Rewrite rules, retain values. His fundamental belief
created a new kind of marketplace, forever transforming Indian retail. Today his core values
continue to guide how he does business and improve the quality of life of the people they serve. At
his Future Group they are committed to being a catalyst of positive change in the communities,
societies, and business sectors in which they operate. They envision India's transformation

The Target Corporation Is A Retail Company
The Target Corporation is a retail company situated throughout the United States. The founder,
George Draper Dayton formed the Dayton Dry Goods Company in 1902. Back in 1962, Target
launched their first store in Roseville, Minnesota. Ultimately in the year 2000, Dayton Hudson store
name was changed to Target. They have become the second largest retailer by sales and revenue
based on the United States stores (Cite 1 – Wikipedia). Similar to Walmart, Target has over a period
of time received some criticism with community groups and the workers. Target has prospered and
sustained diversity with employees of disparate age, style, race, and more. Lions, tigers and panthers
are enjoyed in the Markell household, but unable to actually own one. For that reason, a pack of
dogs roams the house for the protecting and guarding the precious family. When marketing brought
in the official commissioner, Bullseye, the mascot for Target, This dog was "spotted" in many
marketing campaigns. Another central reason to shop at Target is the simple layout of the store. The
staff is snappier dressed and present patience with handling people. Usually there are Starbucks
inside this store, although they are a bit on the pricy side. Another advantage is how Target believes
in the community and touches many people's lives. Children are our future and if you own a Target
card, you could designate a school to make contributions toward. This is known as the "Take Charge
of Education" (Cite

Current Management Techniques, And Make Recommendations On...
The purpose of this memo is to survey our current management techniques, and make
recommendations on where we can improve our current model. The real estate industry is a cyclical
market. We can observe almost regular 18–year cycles in the housing market, with the last recession
occurring in 2008 (Nikolais, 2014). With this regularity, it has been very easy to predict when
expansions will occur, which in turn allows real estate firms to position themselves in a way to fully
capture the market. However, the last bust in 2008 has been much different. For the first time in
history, people are electing to rent, rather than buy their home. This can be seen in a recent survey
by MarketWatch: "Nearly six in 10 Millennials (59%) say they'd rather rent a home than buy one,
with just one in four saying they are either very or completely likely to purchase a home in the next
five years" (MarketWatch, 2015). The reason for this change in behavior is that first–time
homebuyers are burdened with nearly $1 Trillion in student loan debt (Kingkade, 2013). This
pressure has made younger people wary of taking on even more debt in the form of a mortgage loan.
On a broader level, we are six years into a recovery in the housing market that is likely to last for a
considerable amount of time (Nikolais, 2014). Although we are seeing a rise in demand, and have
been very busy as of late, there are always areas in which we can improve. Recent trends in
technology have reshaped the way businesses are

Sephora Case Essay
Case Analysis: Sephora Direct: Investing in Social Media, Video and Mobile
Track 1 – Due 2/19
Yubin Kwon / Barret England/ Tuesday 4:30PM
Company Background/ History and Growth
Started as a single perfume shop in France by Dominique Mandonnaud in 1969, Sephora was
designed for customer to assist themselves with multiple brand products as Mandonnaud rebranded
his combined set of stores. Mandonnaud expanded the chain throughout France and acquired 8% of
total French retail perfume market and was purchased by LVMH, luxury product group, for $262
million in 1997.
Sephora expanded their market with cosmetic products under LNMH's ownership and opened its
first U.S store in New York City in 1998. But as they faced difficulty supplying ... Show more
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* 90% of consumers who accessed Sephora through mobile devices used iPhone * Sephora is
currently attracting many media companies due to their success in media marketing * Sephora's
difficulty in estimating ROI has challenged them in determining optimal investment levels.
Major Competition and Other External Factors Traditional | Digital | * Department Store I. Macy's
II. Nordstrom * Single brand prestige cosmetic stores I. MAC II. Channel * Multi–brand specialty
stores I. ULTA Beauty (closest competitor)Operates nearly 400 retail stores in U.S. Includes full–
service salon and carries more than 21,000 products. | * Large online merchants II. Amazon.com III.
Beauty.com * Newer online companies I. BirchboxMonthly membership fee of $10 with box of
samples to consumers each month. II. Gilt GroupOffers limited set of luxury products at discounts
for short period (called "flash sales"). |
SWOT

Target Corporation Term Paper
––––––––––––––––––––––––––––––––––––––––––––––––– Four Arenas of Competition
Cost/Quality Target achieved its differentiation in the marketplace by positioning its products and
store experience as higher quality than its main discount competitors Wal–Mart, with lower prices
than department stores. Target's main focus is QUALITY product and at a LOW PRICE. It all began
with the idea of, "fashionable, smart design...delivered at a competitive discount prices." Target
strives to deliver to customers a unique shopping experience. Target grabs customer's attention by
their big red bulls eye and customers keep going to target. But at the same time Target need to make
sure that their shelves are stocked, they gave good customer service, ... Show more content on
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Target also started its own private brand of grocery products in an effort to earn higher margins and
have greater control over product development, which were called Archer Farms and Market Pantry.
Target has always been on top of things to make sure they are making the revenue and also
competing with the market and competitors. Strong Holds For Target to have their own private and
designer label like Mizrahi and Missimo for apparel, Calphalon for cookware, Philippe Starck for
seating products, and Sonia Kashuk for Cosmetics are strong holds. These private labels make
Target a stronger company and shows how they are still working towards great quality products.
Target also expanded its internal product development unit, which developed relationships with
external vendors, some of which simply supplied Target with goods, other who collaborated with
Target design and product development. Later on Target also developed their own private label of
grocery products to earn higher margins and have greater control over product development. These
strong holds make Target move attractive and show the dedication that the company wants to grow.
––––––––––––––––––––––––––––––––––––––––––––––––– Macro Environment An organization's
macroenvironment consists of nonspecific aspects in the organization's surrounding that have the
potential to affect the organization's strategies. Macroenvironmental variables include

Jcpenney Strategic Analysis Essay
STRATEGIC ALTERNATIVES
In January 2012, newly appointed CEO, Ron Johnson introduced a plan to rebrand the department
store chain into a 21st century retail powerhouse. Launching of the new J. C. Penney brand identity
was set to occur over four years and would include a new logo, a new in–store experience featuring
new and transformed brands, and most importantly, it would change the way that the company
priced merchandise. Unfortunately, J. C. Penney suffered a 25% sales decline in the first year and
Johnson was fired after only 17 months.
Historically, J. C. Penney's strength had been communicating the relationship between quality and
value, in a way that the customer could understand. J. C. Penney lost this connection when we ...
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This would mean repositioning a low–end bargain department store as a high–end, high–style store.
3. Revamping an old brand. Reconnect with the customer using the price and value perception that
was lost during the rebranding initiative by reintroducing an updated version of the old pricing
strategy.
BACKGROUND AND STATE OF INDUSTRY
Historically, the department store affected every facet of social and economic life in America. The
rise of the department store from the mid–1850s to the end of the 19th century was a major
revolution for business and society. It revolutionized the shopping experience and created an
entirely new view of ordinary retail stores. Endless categories of items from jewelry and accessories
to home goods and furniture were available to all customers under one roof. Department stores
found success in the early years, because they were selling more than just "products." They were
selling an entire experience to the American consumer. Known for their low prices, convenience,
experience, and variety, department stores emerged as the iconic establishments of their time. These
stores became mainstream institutions in downtown areas. Some department stores, such as Filene's,
even had restaurants and tearooms located inside the building. They had services like photo studios
and special events like fashion shows and parades. Macy's Thanksgiving Day Parade is still a widely
popular event today, originating in

Walmart Strategy
Introduction
Wal–Mart the world's largest retailer in 2006, next to only Exxon Mobil, with an 8.9% retail store
market share in the US and a global turnover of $312 billion, is the most famous example of a
successful retail strategy. However, Wal–Mart's international operations spread across 14 markets
outside US, has been a mixed bag of experiences for the company. Despite Wal–Mart's impressive
track record and strength, the question is, "How can it stay ahead?" given the rapidly changing retail
landscape, newly emerging markets and aggressive global competitors.
Business Model
Wal–Mart operates under nine different retail formats through primarily three retailing subsidiaries:
Wal–Mart Stores Division U.S., Sam's Club, and Wal–Mart ... Show more content on
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Corporate Culture
A strong emphasis on customer service, and highly motivated personnel (helped by a quasi–
religious corporate culture) has been nurtured over the years. In doing so, Wal–Mart ratcheted up its
own overall productivity — and made it impossible for any competitor to survive without emulating
its template. All the same its corporate culture has lent it a certain strategic complexity that makes it
difficult to emulate.
Economies of Scale
The scale of Wal–Mart's operations has given it primarily two advantages:
– Learning curve effect: Un–matched expertise in retail business in the US has lead to very high
productivity levels. Years of trial and error with various store formats and distribution channels has
resulted increased organizational leaning and reduced operational costs.
– Cash Reserves: This enables Wal–Mart to respond to changes in the environment and competitor
moves very quickly. It also enables expansion plans with exactly causing a "lock–out" since there is
no dearth of funds.
International Business Strategy

Internationally, the Company operated units in Argentina (12), Brazil (294), Canada (278), China
(63), Costa Rica (133), Germany (85), Guatemala (122), Honduras (37), Japan (391), Mexico (828),
Nicaragua (36), Puerto Rico (54), El Salvador (59), South Korea (16) and the United Kingdom
(323).
Comparative Analysis of the Top 4 Global Retailers Wal–Mart Carrefour Tesco Home Depot
Sales

Emergency Rooms And The Health Care
Introduction: As amazing the health care in Canada might sound to many the reality is quite
different. It is still a top priority for improvement for Canadians. After continuous decades of
debate, and the increase in public funding for the health care will alleviate the great number of
Canadian still suffer from the flaws that originate within the depths of the Canadian health care.
Therefore the health care should begin to change for the better. The emergency room is the part of a
hospital that will provide immediate treatment to the acutely ill or traumatised patient. Thus,
emergency rooms are very important aspect of the health care to many people as life–threatening
injuries could happen to anyone during their lifetime. In addition to that, emergency departments
have to function quickly in order to give the best and fast care to the ill. This paper will be covering
the their history of emergency rooms, their positive and negative aspects, the effects that are caused
by the flaws within the system and possible solutions for developing the emergency room. History:
Emergency rooms were originally called "accident rooms". During the late mid–nineteenth century
the accident services provided there were hard labour jobs that where life endangering such as
railway building and others. The first specialized trauma centre was opened in 1911 in the United
States. It was first in the world and was developed by surgeon Arnold Griswold. In addition to that
fire truck and the

Costco Wholesale Club Strategic Plan Essay
Evan Wabrick
Strategic Plan
Dr. Watts
4/18/2012
Strategic Plan for Costco Wholesale Corporation
Executive Summary
The retail industry is an extremely competitive environment that poses many challenges for Costco
Wholesale Corporation and its competitors. Since many of the stores offer the same products, it may
sometimes be very hard for customers to differentiate between retail stores. Even though the
economy is recovering from a recession, the retail business is still a mature industry and is
improving very steadily. Costco and its competitors are affected by the same political, economic,
social, and technological factors, such as taxes, presidential elections, SEC regulations, the
economic state of the country, exchange rates, ... Show more content on Helpwriting.net ...
From a political standpoint, one of the biggest external factors affecting corporations in the retail
industry is taxes. The United States corporate federal income tax rate is one of the highest in the
world, in which companies have to pay 35% in taxes on income over $18,333,333. (Greenstein,
Rogoff, Olsen, & Co., LLP, CPA's) Firms in this industry would like to see corporate taxation
decrease so that the company is able to have a higher net income. It is uncertain if the corporate tax
rate will increase or decrease; however, presidential candidate Mitt Romney says that he is planning
on offering a corporate tax cut to encourage businesses to increase operations in the United States
than overseas. The nation will just have to wait and see if this becomes reality. A higher net income
could potentially mean more earnings per share and more dividends distributed to shareholders. Not
only are retail companies affected by taxes in the United States, they are also affected by export and
import taxes on goods produced and sold throughout the world. Costco owns a number of subsidiary
companies, such as Price Enterprises, Inc. and Shinsegae Department Store Co, which is located in
Korea and subject to foreign taxation rates. Costco, as well as its retail competitors, would like to
see a decrease in foreign taxation rates so that they're able to generate a higher net income from their
foreign subsidiaries. Another political factor that affects

Acquiring Target Corporation Essay
ACQUIRING TARGET CORPORATION
INTRODUCTION
The current economic recession has taken a toll on corporations. Those who survive stay within
their financial means, are innovative in retaining and attracting customers, and use technology to
distinguish themselves from their competitors. Target Corporation is a company that possesses all of
these characteristics. While some companies have cut payroll or ceased to exist, Target Corporation
has survived in the economic recession and is positioned to gain further market share as economic
conditions continue to improve.
The purpose of this report is to analyze Target Corporation's financial statements, determine the
future growth potential of the company, and make a recommendation for or ... Show more content
on Helpwriting.net ...
This concept, aptly named The Shops of Target, was designed to increase the foot traffic of retail
stores and online shopping by collaborating with companies that have local and national name
recognition. For example, at a Target store in the San Francisco area, a partnership was created with
a small, local candy store called The Candy Store to merchandise specialty candies and vintage
candy products at Target stores in San Francisco area. Target Corporation has also formed a
partnership with Apple to install smaller versions of the Apple Store within their retail stores. By
collaborating with a highly successful company such as Apple, Target Corporation has positioned
itself to increase sales of their own brand name product by promoting the well–known Apple brand
name.
BUILT–IN COMPETITIVE ADVANTAGES
Given that Target Corporation prides itself on being a discount retailer, it is inherit that there are
certain built–in advantages over other retailers. This is especially true during challenging economic
times. Target Corporation's main goal is to provide higher quality products under their brand name
at a discounted price. In comparison, Target's two closest competitors, Wal–Mart and Costco, carry
lower quality products as their brand name. Therefore, consumers who desire discount prices, but
higher quality merchandise knows that Target is

The Black Friday Takeover Essay
"Mommy, why didn't I get what I wanted for Thanksgiving this year?" This question seems absurd
in a modern–day context, but in the future, it could be a question that is asked much too often. With
holiday–themed advertisements in the media and holiday discount deals already visible on the
shelves, it is no wonder that Black Friday and the holiday shopping season are creeping up closer
and closer to Thanksgiving. Black Friday is a popular phrase used to describe the chaotic shopping
frenzy that takes place every year on the Friday after Thanksgiving. In recent years, the chaos of this
so–called "holiday" has only escalated; consumers are trampling one another to get the best deals,
and retailers are scrambling to keep up with their ... Show more content on Helpwriting.net ...
Many Thanksgiving celebrations today are still centered around getting together with family and
friends and giving thanks. The term Black Friday was first used, according to US News Digital
Weekly, in 1869 in reference to a stock market crash on the day after Thanksgiving that year. US
News Digital Weekly says that it was again used in 1951 to describe the high number of workers
that skipped work that day. Eventually, employers started giving workers the day after Thanksgiving
as a vacation day. In turn, many of the workers used this day to start their shopping for the holiday
season, making the day after the Thanksgiving a day that many stores started making huge profits. If
a business has a profitable market, they are considered "in the black". This is likely what brought
about the modern meaning of the phrase Black Friday. However, it wasn't until 2004 that Black
Friday was officially considered the "biggest shopping day of the year...according to data from retail
analyst ShopperTrak," (Tozzi). Today, stores everywhere have Black Friday sales with almost
comically low prices on merchandise to entice potential customers and drive them away from
competing stores.
Recently, America's obsession with Black Friday has generated various opinions on the day itself, its
proximity to Thanksgiving, and the morality of the holiday shopping season. Many view
Thanksgiving as a sacred holiday and are appalled that retailers would even consider the idea of

Sears Company Analysis Essay
1
I. Executive Summary
Sears began as a small retailer but as the years have gone by, they have become the second largest
retailer of the national chains. In the environmental analysis you will discover that Sears' marketing
toward women differentiated them from their competitor's and increased their sales as well as their
market share. They have had many social/cultural problems that they have had to overcome, such as
problems with stakeholders. There has also been a change in the company culture that has improved
the mood within the company. In the SWOT analysis, the strengths, weaknesses, opportunities, and
threats will be discussed. These would include employees, competition, global marketing, and the
repercussions that ... Show more content on Helpwriting.net ...
(www.vault.com) They are also giving incentives to customers to get them to shop at their stores.
These include buying clubs and a gift registry service.
Sears is a corporation who's CEO is Arthur Martinez. He has turned the company around in most
recent years. Sears has adopted new more relaxed policies on employee relations. The employees
have gone from conservative dress codes to "business casual" although they still "suit up" when
meeting clients. (www.vault.com) Sears has also 4
implemented flextime and has allowed telecommuting to salaried employees. They also reward the
work of their employees when they meet company goals in a variety of ways such as giving them
bonuses. The culture of Sears has also changed quite a bit. According to a Sears insider, "The
culture of the company has improved drastically over the past five years We have put a lot of new
management in place and devoted ourselves to nothing but retail." Sears has also made it a point to
make sure that women are placed in management positions. Their progressive environment makes it
possible to advance just as easily as their male counterparts. There was some complaint about
wanting to be a little more diverse so Sears has also implemented a diversity–training program.
I feel that Sears would be a great place to work. They

GSCM588 Major Paper Outline Carlton
GSCM588 Final Project Proposal Outline– Christopher Carlton
Customer service must satisfy the needs of the customers to ensure a service companies' quality is
maintained.
Macy's Incorporated.
Rowland Hussey Macy's determination and ingenuity paid off at the age of 36 with the launch of
R.H. Macy & Co. He adopted a red star as his symbol of success, dating back to his days as a sailor.
First–day sales totaled $11.06 but by the end of the first full year, sales grossed almost $90,000. By
1877, R.H. Macy & Co. had become a full–fledged department store occupying the ground space of
11 adjacent buildings. Macy's entered 2005 with about 240 locations, primarily on the East and West
Coasts. With the conversion of all Federated's ... Show more content on Helpwriting.net ...
Deming, Jran, Crosby and Feigenbaum all have great theories that can applied and combined to
assist with producing and monitoring quality. Macy's Inc. has to find out what quality techniques
and approach that will keep them current and competitive.
Opportunities:
When opportunities present it, jump on it! Macy's Inc. has many opportunities as follows:
–Acquisitions –Asset Leverage –Emerging Markets –Expansion –Product Service Expansion
–Takeover
Macy's Inc. is a leading in many areas but taking advantage in these areas will expand their brand
and services in a much bigger circuit. Eventually, Macy's overall objective should change from
leading to taking over.
Six Sigma: The Director of Quality position reports to the Vice President of Process Management
and is responsible for driving Lean/Six Sigma strategic improvements and innovative change
throughout the organization. Black Belts partner with business and operations leaders to define and
prioritize opportunities as well as lead major initiatives related to design and implementation of
innovative process and technology changes within Macy's. Drive positive results for key business
goals and Key Performance Indicators (KPI's)
Key Accountabilities
· Develop area/organization continuous improvement strategies that support the overall Macy's Six
Sigma business strategy.

Emergency Room Overcrowding and Wait Times: the Direct...
Emergency Room Overcrowding and Wait Times:
The Direct Impact on Patient Care
Joann Hobbs
Spalding University
Abstract Background. This study was done to determine if prolonged wait times in the emergency
department (ED) effect overall care and treatment of patients. Methods. This project used
questionnaires that were distributed to patients at 6 local emergency rooms, electronic data collected
from said facilities, as well as interviews from the nursing staff on duty at the time of distribution of
the questionnaires. Data collected was used to determine: 1.) What is general perceptiondefinition
of overcrowding, 2.) Average wait times from waiting room to beginning of treatment, 3.) Pt's
impression of care and treatment received, ... Show more content on Helpwriting.net ...
Every person registered to be seen was asked to participate and was given a survey. Week 2 and 4,
the same surveys were distributed but from 2pm to 7am. During those specified times the ED
nursing staff was interviewed and each member was asked the same three questions. The only
criteria for the study was that the participants (patients), had to be between the ages of 18–70 and
you had to be willing to participate in a follow up questionnaire, following your 5th day after
discharge from the ED. Those participants that did not meet criteria were excluded from the study.
Variables
The ultimate goal of this study is to identify if patient care is compromised. We will use this as our
dependent variable. As we assessed the information obtained from the sample group and the nursing
interviews, it was determined that if we had alternated days that the questionnaires were distributed
or if we had included more of the hospitals in the local metro area, the data received could have
been different. Therefore, the independent variables in the study are sample size, and hospital
distribution.
Research Design Using a descriptive correlation design for this study, we have systematically
distributed the questionnaires using the same question set, to all persons that sought treatment in any
one of six local emergency departments between the months of April and October. Each ED was
approached three times a week during

Essay Why I want To Be A Firefighter
Firefighting is a career that can make you feel proud and accomplished, and it is a career in which I
have a lot of respect for. In order to be a firefighter you must be in shape, prepared, experienced,
and ready to deal with your job emotionally as well as physically. I chose to be a firefighter because
I want to be able to help others and make them feel safe to live in their communities.
After visiting some actual fire departments, I realized as a firefighter you certainly have a lot to be
proud of. It's not your average job and does require quite a bit of organization to stay on top of
everything. Everyday you have to be ready and prepared for just about anything that can happen.
You never know what kinds ... Show more content on Helpwriting.net ...
I know I have a long way to go until I am truly ready to be a firefighter. There were a few times
when I was just about ready to give up and didn't think I was able to handle the tasks I was given.
Firefighting takes constant training, and there are always new techniques that are being brought into
the fire department. So far in class I've had to overcome many fears, such as embarrassment, heights
and new ideas I was not used to. The students in class are usually helpful and much of the class is
also new to them, which helps in itself not feeling alone. I also enjoyed learning to work in teams
and think this has been a good learning experience.
Many times how well you do your job can depend on your physical health. If you begin to slack on
health you can easily notice a difference on the quickness and efficiency in your work. You must
exercise on a regular basis so you are able to perform the necessary tasks in the most stressful of
situations. Not only must you be able to perform these tasks, but also you must be able to endure it
for long periods of time. You must learn your weaknesses and your strengths so you are work at
your best at all times. Staying in shape can also help your teammates, so you don't put them in
dangerous situations.
In the past, most people thought firefighters had a pretty easy career. Much of the time they were off
work or just laying back waiting for

Operational Planning for Wal-Mart
Operational Planning for Wal–Mart
Introduction
The first Wal–Mart was opened in Rogers, Arkansas, in 1962. By 1969 it was incorporated into
Wal–Mart Stores, Inc., and in 1972 went public on the New York Stock Exchange. The company
grew steadily across the United States, and by 1990 was the nation's largest retailer. In 1991 and
1994, Wal–Mart moved into Mexico and Canada respectively. By 1997 it was incorporated into the
Dow Jones Industrial Average. As of 2005, Wal–Mart has stores in the United Kingdom, and Puerto
Rico, and brings in revenue of close to 300 billion dollars a year. In 2006, Wal–Mart invaded the
China and India's markets. During the last two decades, Wal–Mart has been able to take advantage
of the rise of information ... Show more content on Helpwriting.net ...
Wal–Mart works with it's sellers until they feel they have the best quality for their money spent
(Hoffman, W. 2006). One example, Wal–Mart has an automatic recording system that is in
connection with one of their clients which lets Wal–Mart know when it is time to re–stock product.
After notification, the store orders a re–supply at the closest Procter and Gamble factory. The
product is then transported straight to the branch of the store that separates the product to go to each
receiving store. The current plan of operation between this receiving store and Proctor and Gamble
creates better coordination which allows Proctor and Gamble to cut its costs giving savings to the
buying store (Bolan, C. 2005).
Strengths, Weaknesses, Opportunities, and Threats in Wal–Mart's
Operational Planning
Wal–Mart has established their selves as a market leader by using simple strategy of offering
merchandise at lower prices. By the use of efficient logistics that consist of the latest technology and
inventory management processes, Wal–Mart improve its buying power, scale of operations, and
minimizes cost for the company as one of their strengths (Wal–Mart Stores, Inc. SWOT Analysis
2006). One of company's weaknesses is the declining prices and diminishing margins. With the
increase in operational efficiencies and import of Chinese goods in the US market, Wal–Mart has
been suffering from

Roles Of A Fashion Buyer
Executive Summary
The project entailed to take on the role of a fashion buyer, to strategically assess the brand "Browns
Fashion" a family owned business started by Joan Burstein with her husband Sydney in 1970 based
at South Molten Street 27, London. The role involved gaining in–depth knowledge about the brand
& studying the market where the brand operates, to identify customer profile; comprehend closest
competition; to analyze key fashion trends and as a result 'Browns Fusion' capsule range was
developed under the parent brand. Therefore, in order to accomplish, a well–defined research
methodology was deployed, consisting primary and secondary research methods. (Such as
interview, surveys, observations and online resources)
The ... Show more content on Helpwriting.net ...
The Browns fashion has been successfully catering to international clients, with £4.5 million hits per
year and 1,185 transactions per month.
The Browns Fashion's customer profile is quite selective and chic by nature. The customer lifestyle
board in the below illustration tells a lot about the customer's preferences. For instance they prefer
travelling to places and enjoy glamorous lifestyle. They love shopping especially at iconic places
like Oxford Street, etc. They have a keen interest in fashion, media and arts and overall they share a
creative culture.
Illustration 1: Customer Lifestyle Board
1.2 SWOT Analysis
The table below shows internal auditing of Browns Fashion and the explanation below analyze how
the factors highlighting in the SWOT could benefit the fashion buyer or marketing manager to
achieve the strategic fit.
Table 1: Browns SWOT Analysis
1.2.1 Explanation
Observing the intrinsic factors it was analyzed that exclusiveness of product line; having industry
finest designers on board and strong industry PR resulted as crux of Browns Fashion. Secondly,
being a family owned business allows securing company information and 40 years of business
history in London enables to build a strong heritage. Thirdly, the Omni channel operations triggers
Push/Pull factors in terms of product offering and entertaining international customers.
Unfortunately, less customer traffic, congested store layout, no owned women wear

Research Paper About Cordoba
Located near the Sierras Chicas Mountains, Cordoba is a well–known town all over Argentina for its
picturesque beauty and wonderful landscapes. The town attracts tourists not only from Argentina but
also from all parts of the globe. A trip to Cordoba is undoubtedly a dream come true for all the
tourists who love spending their vacation amidst the beauty of nature. The tourists after visiting the
marvelous town of Cordoba can engage themselves in a wide variety of tours in and around the city.
The wonderful tours from Cordoba are bound to provide the tourists with all the joy and happiness
and will definitely create a long and lasting impression on their minds. Thus, planning a visit to this
beautiful town and in turn, selecting the best Cordoba ... Show more content on Helpwriting.net ...
The best part of visiting this valley is that they would get a magnificent view of the Camino de Las
Altas Cumbres, witnessing the Ñuños hills and the Tear of Indio waterfall is also a great thing to do
in this valley. Thus, one must not forget to visit the Traslasierra Valley after coming to Cordoba. A
half–day tour to the Villa Carlos Paz is a must for every tourist coming to Cordoba. The place is
mainly known for its wonderful landscapes and vibrant picturesque beauties. The tourists after
visiting this beautiful place will be able to witness the San Roque dam, cuckoo clock, and the
Hydroelectric Power Station. They will also get a wonderful view of the Camino de Las Cien
Curvas while driving along the roads of Villa Carlos Paz. There are also many affordable restaurants
and the tourists can easily choose to have grand lunch. Thus, a trip to Villa Carlos Paz can really be
an entertaining one and one must not forget to include it at any cost. A full day tour to the
Calamuchita Valley from Cordoba is undoubtedly one of the best things to do in

Senior Sim Essay
Senior Sim
Before start playing the game and building up my corporation I have developed a strategic plan and
I have set specific and attainable goals. My target was the maximization of profits in the long run
and at the same time the satisfaction of customer needs. My target groups would be the entire
market, including all the market customers even of different age, genre, sex, status, income,
preferences because I am going to sell products which are consumed every day. After defining the
name, the goals and the mission statement of my corporation, my first move was to find a good
location for building up my department stores. Therefore I chose a city with a maximum number of
potential customers (large population), with low ... Show more content on Helpwriting.net ...
These is, because the advertising unit was responsible for making the products known to the
potential customers, and therefore maximize sales as well as create brand awareness and brand
loyalty. Brand loyalty was very important and could be increased only by advertising over time.
After setting up the functional units, I had to decide on which product I would purchase and sell. At
that point, my strategy was to build a factory to purchase raw materials and to make them products
in order to sell them through my department store. Therefore, I decided to make and sell Milk, Tv
Dinner, Strawberry, and apple Crisp. When the department store started operating, as a manager I
had to plan and act even more carefully than before. As my new firm entered into the market I had
to offer my products in lower prices considering of course the short run cost, in order to "push" the
demand for these products up and increase sales as well as profits and brand name in the long run.
By time, and as the demand and brand were increasing I started to increase the prices respectively. I
had to advertise my products heavily because they were new and I was aiming for brand awareness.
Besides, I was looking upon the fluctuations (if any) of the market demand, upon current and new
competitors and their strategies as well as for new markets and even new products and suppliers if
they could offer better

Industry Analysis Department Store Essay
Department Store Industry
NACIS 452111
Table of Contents
Introduction.................................................................................................... 3
The Industry's Dominant Economic
Features......................................................................................................... 3
Porters 5 Forces............................................................................................................ 7
Power of Buyers.......................................................................................7
Power of Suppliers................................................................................... 7
Barriers to Entry...................................................................................... 7
Threat of Substitutes.................................................................................. 7
Competitive Rivalry..................................................................................8
The Drivers of Change...........................................................................................................9
Companies in the Strongest/Weakest Positions...........................................................11
Industry's Attractiveness and Prospects for Long–Term ... Show more content on Helpwriting.net ...
(Bronshteyn 24)
* Prevalence of Forward/Backwards Integration, Channels of Distribution, Pace of Process and
Product Technology Change: * Partial forward integration already exists in department stores; they
already present their products to the customer directly, for example, Target Corp has its own in–
store brand called Market Panty for grocery items. While technology has made them tweak that
process a little by e–commerce websites where customers can now shop online and get their
merchandise delivered directly to their houses. * Backward integration seems to be very little or not

present at all in department stores.
* Whether Products are highly differentiated or very similar: * Products range from high quality and
expensive brand name items to low quality low cost items to appeal to all the department store
customers for both luxury item shoppers to budget shoppers. * As per IBIS World research report
"...industry research suggests that private labels or exclusive brand account for around 20%–30% of
store merchandise and the rest is the same across the market" (Lekovic 22) * Merchandise also
varies based on the store operation whether the store is traditional merchandise or discount, thus
quality varies between the two segments. (Lekovic 22)
Figure above shows types of products and proportions carried within department stores.
* To what extent are economies of scale

A Report On Wal Mart
12/15/2014 BY :GROUP–4 Submitted to : Prof : Vijya Bandhopadya Acknowledgement We would
like to take this opportunity to express our sincere thanks and gratitude to all those people who have
significantly contributed towards the completion of this assignment. The project given to us was
carried under the supervision and expert guidance of Prof: Vijya Bandhopadya . We are extremely
thankful to her for providing us this opportunity. We would also like to express our gratitude to other
people who directly or indirectly helped us in successful completion of this project. Contents About
Wal–mart 4 Mission:– 4 Facts & Figure 5 A glance of major outlet of Walmart ... Show more
Walmart is headquartered in the Wal–Mart home office complex in Bentonville, Arkansas. Almost
all the products are available in Walmart and gradually Walmart expanded their stores across various
countries. As Walmart rapidly expanded into the world 's largest corporation, many critics worried
about its effect on local communities, particularly small towns with many "mom and pop" stores.
They were mainly emphasising on "Every day Low price". Around 40 percent of products sold in
Walmart are private label store brands, which are offered by Walmart and are produced through
contracts with manufacturers. Wal–Mart is currently led by three key people, the CEO; Mike Duke,
Executive Chairman; H. Lee Scott and Chairman; S. Robson Walton. They have over 2 million
workers operating in 6500 stores worldwide. In United States alone, it has 3800 stores with each
store as close as sixty kilometers each (Zook & Graham, 2006). Wal–Mart Stores consists of three
different traditional retail formats, Supercenters, Discount Stores (SAM's Club), and Neighborhood
Markets, all of which operate in the U.S, and its online retail format, Walmart.com. Mission:–
"Saving people money so they can live better" Facts & Figure A glance of major outlet of Walmart
present worldwide Supply chain at Wal–mart: Wal–Mart embraced technology to become an
innovator in the way stores track inventory and restock their shelves, cutting costs and passing the
savings along to customers. In the

Jcpenney Company Analysis Essay examples
|JC Penney Case Analysis | | | |Strategic Management Graduate School of Management | |Southern
Nazarene University | | | |4/27/2009 | | | |Sharis Atkins ... Show more content on Helpwriting.net ...
As of January 30, 2009, the Company had cash and short–term investments of $1.9 billion and
long–term debt of $3.7 billion, including current maturities of approximately $200 million. Capital
expenditures for the first quarter were $269 million, in line with expectations, with the majority of
spending related to the construction of new stores and the renovation of existing stores.
Merchandise inventories ended the quarter at $3.7 billion, reflecting increases associated with 54
new stores opened since last year's first quarter. Physical & Organizational The organizations chain
of about 1,090 JC Penney department stores in the US and Puerto Rico has found itself squeezed
between upscale competitors and major discounters. With approximately 155,000 associates
nationwide, JC Penney created a winning together culture with a customer–focused team of engaged
professionals who reflect the diverse communities we serve. We offer style and quality at smart
prices, providing a selection of good/better/best merchandise that reflects the lifestyles of our
customers. Spanning family apparel, home furnishings, fine jewelry, footwear, accessories and
beauty, customers can choose from an array of merchandise available across our three integrated
shopping channels: stores, jcp.com and catalog. JC Penney created the JC Penney Afterschool Fund,
a charitable organization committed to

Case Analysis: Wal-Mart Stores: „Everyday Low Prices“ in...
Case Analysis: Wal–Mart Stores: „Everyday Low Prices" in China I. Introduction Within less than
30 years, Wal–Mart had transformed from a small rural retailer in Arkansas into the largest retailer
in the U.S. In order to continue this rapid growth, the company had started to pursue international
expansion grounded in the belief that the firm's business model of offering quality products at low
prices and great customer service would appeal to consumers everywhere around the world (p.8)[1].
China was of particular interest in going international as Wal–Mart's top management held the
opinion that it was the only market in which the firm's success story in the U.S. could be repeated
(p.2/8). However, in 2005 (nine years after its ... Show more content on Helpwriting.net ...
Regulations & Local Protectionism Wal–Mart's expansion in China had been hindered and slowed
down by regulatory restrictions for a long time. Thus, international retailers were limited to certain
cities, in which not more than three stores were allowed. Additionally, each new store needed the
approval of the central government. Furthermore, enforcement of local interest such as tax revenues
or jobs and local protectionism by local governmental agencies handicapped Wal–Mart's expansion
in China. As a result, the retailer had only 43 stores in China by early 2005 (p.12–14). Restrictions
in Distribution and Logistics China's underdeveloped infrastructure, in particular the land transport
system and connection between different forms of transportation, slowed down distribution,
increased logistic costs, and finally hindered expansion into rural regions (p.13). As a result of this
slow transportation, Wal–Mart's two distribution centers couldn't serve the entire country
adequately. On the other hand, these distribution centers were significantly underused due to small
amount of stores. Consequently, the retailer couldn't benefit from cost saving through its distribution
approach (p.14). Furthermore, communication with the retailer's 15,000 local suppliers was
inefficient and costly due to the lack of an information–technology network (p.14). Nevertheless,
the

Marketing Analysis : Walmart Stores
Walmart stores are like other large groceries chain and retail that offers store brand like households
or generic brands with low priced options for named brand products and consumer purchase.
Walmart store has several brands and offers Walmart brands with private label products in almost
every category. Sam's Choice Sam's choice is premium tier of Walmart two tiered corporate grocery
branding strategy with great value brand of discount priced item, Sam's Choice is originally
introduced in 1991 as Sam's American choice as a retail brand in food and selected hard goods it is
named after the founder of Walmart Sam Walton. Sam's choice is a premier retail brand that offers a
competitive price when compared to products of great value and the rest of natural brands. The
beverage products except grapette and orangette are manufactured by Cott beverages, remaining
products including frozen meals, snack items, cookies and groceries are made by different food and
agricultural manufacturers. Sam's choice has competitive pricing because it needs very minimal
expense for marketing like advertising and promotional expenses when compared to other brands
for its retail chains. Almost all the Sam's choice branded products have been replaced by great value
or new market side brands but the brand was reestablished in 2013 with new logo and premium food
products. Great Value: It was launched in 1993 as a second tire of Walmart's grocery branding
strategy and offered its product through great

Levi's Case Analysis
Video Case Study Analysis
ARTI MUNSHI
Levi's Not by Jeans Alone
With other companies starting to encroach upon the Jeans market share, Levi's decided to introduce
a new product. With the goal to gain profits, Levi's pursued diversification with the new product.
This product was formal clothing for men.
Levi's divided the consumers into five segments based on demographics, attitudes and beliefs. Q2
and Q1 appeared to be desirable target segments, however, Levi's decided to focus on the Q2
consumers, the classic independent males. These consumers were well–dressed, cared about their
appearance, shopped alone and mostly at specialty stores. They weren't price sensitive and preferred
wool/wool blends in conservative colors.
In ... Show more content on Helpwriting.net ...
Levi's decided to place their product in department stores as they had good relations with the
retailers due to their volume sales of jeans. They did not have any real relationship with the
specialty stores where the independent male shopped. Rather than placing their new products which
would be considered as high–end in these specialty stores and where they would be among the
lower price range, they chose to place their products in the department stores where their products
showed a deviation from the regular Levi formula and were considered very pricy as compared to
other high–end department store brands such as Haggar's. This price raised some concerns among
the retailers as they were unsure if Levi's formal wear would move out of the stores at a required
pace. Also, due to price–quality inference, if Levi's was placed in a specialty store, the Q2 customer
might prefer to buy a more expensive product. Levi tried to sell these formal clothes in the same
stores as their casual clothes for the same segment of customers. Customers saw these formal
clothes at the same place priced higher than the casuals, and therefore found them to be expensive.
Due to the above reasons and lack of promotion, Levi's achieved only 65% of their sales target.
They promoted the wrong product under their brand, for the wrong price at the wrong place. They
failed to understand the needs of their customers.
Levi's would have been able to avoid these mishaps if they changed their target

Economics of an Urgent Care Center in a Market of...
Economics of an Urgent Care Center in a Market of Emergency Departments
One of the contributors to the rising cost of Healthcare can be attributed to the over use of
emergency departments (EDs) for non–emergency needs. In the greater Capitol/First/Beacon Hill
area there are three major hospitals (Virginia Mason, Harborview, and Swedish) with emergency
rooms and no urgent care centers with the exception of Group Health which is restricted to Group
Health insurance members.
The question I asked myself is, "Why does Group Health have urgent care for their insurance plan
members and the major hospitals in Seattle do not."
Urgent vs. Emergency Care
A study by the CDC showed that approximately 70 % of emergency department visits can be ...
Show more content on Helpwriting.net ...
This will reduce the demand for ED visits and the ratio of patients with insurance to offset the cost
of uncompensated care. With a decrease in demand we should see a decrease in the cost of
emergency room visits as more patients get their non–emergency care at urgent care centers. The
new healthcare reform will eventually reduce the burden on hospitals and insurance companies by
providing the means for everyone to have healthcare and increase the ratio of insured patients
seeking treatment.
Urgent Care Economics
Unlike an emergency department, urgent care centers do not charge facility fees. Insurance
companies and patients are only charged for services rendered. Urgent care centers provide a high
level of non–emergency care at a similar cost as it would to visit a doctor's office which is about
1/10th of the cost of an emergency room visit. This includes minor procedures such as lacerations
that need sutures, minor burns, casting of fractures, reduction of dislocated joints, and on the job
injuries.
Urgent care centers are for–profit and are not required to provide indigent care, but do not have the
tax benefits of a not–for–profit hospital.
The quality of care in an urgent care center is just a good in an emergency department for non–
emergency care. The differentiating factor is follow–up care. Most emergency department
physicians do not see their patients for follow–up care and only 2/3 of the patients will follow

The Hudson Bay's Company
Introduction
The Hudson Bay's Company is the oldest department store in North America. It is Canada's iconic
department store which was founded in 1670. The Hudson's Bay Company began with fur trading.
After fur trading lost significance, the Bay had followed a different direction to create stores with a
large variety of items. It did not take long for Hudson Bay to establish their department stores across
Canada.
Target Market
The Hudson's Bay Company is higher end department store that offers high quality items. In
Winnipeg, there are 3 locations; one in St. Vital which is known for their middle class shoppers. The
second location is the Downtown location which is popular among the downtown workers who shop
during their lunch break or after their work day is over. The downtown location was the largest
location in Winnipeg, over the past few years, they have begun to diminution the size on their store,
slowing decreasing the amount of floors they occupied. The third location is the Polo Park location
which is located in an upper class shopping center. All of the three locations serve to a slightly
different target market. The location that this paper will focus on is the Polo Park Hudson's Bay.
Polo Park Hudson's Bay is located in an upper scale shopping mall. The shopping mall includes
many upscale shopping stores. Polo Park Hudson's Bay target is female shoppers with higher
incomes. "The majority of our shoppers are females in who live in the River Heights area."

Steve Madden, Ltd.
Steve Madden, Ltd., incorporated on November 10, 1998, and its subsidiaries design, source, market
and sell name brand and private label footwear for women, men and children. The Company
operates through five segments: Wholesale Footwear, Wholesale Accessories, Retail, First Cost and
Licensing. The Company designs, sources, markets and sells name brand and private label handbags
and accessories, and licenses some of its trademarks for use in connection with the manufacture,
marketing and sale of various products of its licensees. Its products are sold through its retail stores
and e–commerce Websites, as well as department stores, specialty stores, luxury retailers, value
priced retailers, national chains, merchants and catalog retailers throughout the United States,
Canada, Mexico and South Africa. In addition, the Company sells its products in Asia, Australia,
Europe, India, the Middle East, South and Central America and New Zealand. It provides
merchandising support to its department store customers, including in–store fixtures and signage,
supervision of displays and merchandising of its various product lines. The Company 's subsidiaries
include Steve Madden Retail, Inc. and BA Brand Holdings LLC.
The Company 's Wholesale Footwear segment consists of designing, sourcing and marketing its
Steve Madden brand to department stores, specialty stores, luxury retailers, value priced retailers,
national chains, mass merchants, online retailers and catalog retailers

Macy's, Inc.
Macy's Macy 's, Inc., incorporated on December 13, 1985 in New York City. It is in the retail
industry. The company's shares are traded under the symbol "M" on the New York Stock Exchange.
Macy's was the first retailer to promote a woman. Macy's established such a revolutionary business
practices on the one–price system, in which the same item was sold to every customer at one price,
and quoting specific prices for goods in newspaper advertising (Macy). Macy 's has about 840 stores
in 45 states, the District of Columbia, Guam, and Puerto Rico. The stores sell men 's, women 's, and
children 's apparel and accessories, cosmetics, and home furnishings, among other things. Such as
the tea bag, the Idaho baked potato and colored bath towels. Macy's also was the first retailer to hold
a New York City liquor license. According to business dictionary an industry is any general business
activity that can be isolated from others, such as the retail industry or the entertainment industry.
The general environment of a retail industry is macro environment," or the sphere of the external
view of the company. Those macro environment includes economic, technological, societal and
governmental influences. All retailer must recognize the role of each to contend within the retail
industry. Internal Analysis for Macy's Departmental Stores Inc. The internal force for Macy's is
marking prices, financials and competition. Macy's marking and advertising spending in 2012 was
1.55 billion, 2013

Tulsa Memorial Hospital Break-Even Analysis
TULSA MEMORIAL HOSPITAL Break–Even Analysis 1. Using the historical data as a guide,
construct a pro forma (forecasted) profit and loss statement for the clinic's average month for all of
2014 assuming the status quo. With no change in volume (utilization), is the clinic projected to
make a profit? –No, the clinic is projected to experience a loss. Pro Forma Average Month: | | | | | | | |
Number of visits | | 1,350 | | | | | Net revenue | | $54,888 | | | | | Salaries and wages | | $13,542 |
Physicians fees | | 18,000 | Malpractice insurance | | 3,215 | Travel and education | | 602 | General
insurance | | 843 | Subscriptions | | 0 | Electricity | | | ... Show more content on Helpwriting.net ...
Recast the pro forma (forecasted) profit and loss statement developed in Question 1 for an average
month in 2019, five years hence, assuming that volume is constant over time. (Hint: You must
consider likely changes in revenues and costs due to inflation and other factors. The idea here is to
see if the clinic can "inflate" its way to profitability even if volume remains flat.) –see excel Q5 –the
clinic cannot inflate its way to profitability because revenues and costs inflate simultaneously. 6.
Although you are basically satisfied with the analysis thus far, you are concerned about the
uncertainties inherent in the revenue and expense data supplied by the clinic's director. Assess each
element in your Question 1 pro forma profit and loss statement. Are there any items that are more
uncertain than the others? How could uncertainty be worked into the analysis? Is there any
additional information that you might want to get from the clinic's director? –Net revenue per
month/net revenue per visit is uncertain (influence the monthly margin) –historical net revenue per
visit 7. Suppose you just found out that the $3,215 monthly malpractice insurance charge is based
on an accounting allocation scheme that divides the hospital's total annual malpractice insurance
costs by the total annual number of inpatient days and outpatient visits to obtain a per episode
charge. Then, the per episode value is multiplied by each department's

Levis Strauss Canada Holding an Ember: the Gwg Brand
Q1.Why do consumers buy jeans? What is the buying decision based on?
– Jeans were invented in 1873 by Levy Strauss. Consumers' perceptions about jeans are following:
1. Durable and extra strong–In terms of durability Jeans are considered more durable than other
fabric pants .This extra strong image attracts customers for the feel of rough and tough personality.
2. Symbol of rebellion :Blue jeans were adopted as a workers' jeans and in the 1950 they became a
symbol of rebellion when stars such as Marilyn Monroe and James Dean began sporting variations
of the Denim bottom
3. Manual Labor through High Fashion : In modern time a blue jeans is considered as an everyday
common garment for varied occasions .It has a fashion relevancy as ... Show more content on
Helpwriting.net ...
Distribution Channel:
There were six distribution channels for jeans in Canada.
Department Stores – The departmental stores like The Bay, Sears, Eatons. These stores kept 80% of
jeans in price ranges up to $49.99.
Specialty Stores – The specialty stores like Thrifty's, the Gap, Mark's Works Wearhouse, Old Navy.
Large Mass Merchants – The large Mass merchants like Wal–Mart, Zellers. The large mass
merchants generally kept jeans ranging up $29.99. Around 80% of jeans in price ranges up to $
29.99.
Small Mass Merchants – The small mass merchant like Saan, Best value, fields, NorthWest, Gaint
Tiger, Harts, Cohoes.
Others – The others consisted of Winner, Costco, outlets Stores and catalogue sales. Wal–Mart and
Costco offered jeans between $ 15 and $ 20.
3. What is the context within which Klee needs to make a decision?
The dilemma that is faced by Klee here is somewhat synonymous to the one faced by the
management board of General Motors in case of Oldsmobile being phased out. In this case Klee's
major concern was that where exactly does the GWG as a brand and product fit into their overall
portfolio. It is pretty common for any organization to focus on its core competencies and so Klee
has also advocated that they had two market leading brands in Dockers and Levi's. Like any
company they also have limited amount of marketing fund and being a part of a multinational

Nordstrom: a Marketing Analysis
Nordstrom: A Marketing Analysis
"Does the Company's Marketing match its Mission?"
Justin King
Brittany Culver
Michael Jorgensen
Brief of Contents
Executive Summary 3
Introduction 5
Part 1 0
Swot Analysis 0 1. Internal Strengths and Weaknesses 0 History 0 Nature of Firm/Current Situation
0 Resources of Firm 0 Policies and Objectives 0 2. External Opprotunities and Threats 0 Social 0
Demographic 0 Economic 0 Competition 0 Technological 0
Part 2 0
Marketing Strategy 0 3. Target Market 0 4. Marketing Mix 0 Product ... Show more content on
Helpwriting.net ...
In an attempt to diversify itself, and gain greater market penetration, Nordstrom took on a new
name, "Nordstrom Best", and ventured into the clothing market. Now, upon entering a Nordstrom
store, "customers were greeted with a selection of both shoes and fine apparel" (Nordstrom
Employee, 2006). Now for the first time in history, Nordstrom offered a diverse product mix,
something no other competitor offered. In 1971, under the third generation of management, the
company decided to go public. Two years later Nordstrom reached a critical point in its business,
surpassing $100 million in sales, making it the largest volume specialty store on the west coast.
Profits were growing, market share was increasing, and Nordstrom's marketing plan seemed to be
working. Even though Nordstrom was experiencing tremendous success, the management was not
satisfied. There was still room to grow. In order for Nordstrom to retain its competitive advantage,
the company needed to revise its marketing strategy and further its market penetration. The
company decided to take action. By 1975 the company penetrated into the markets of Alaska and

California and by the late 80's, the company opened up the first Nordstrom Rack in the mid 70's.
This store was a "clearance center for full–line store merchandise" (Nordstrom

Kate Spade Study
9–800–002
Rev. May 23, 2001
If I listened to all the seasoned opinions that I have heard over the years, we wouldn't be where we
are today. –Katy Brosnahan, founder of kate spade
It was March 1998, and Katy Brosnahan dashed into the meticulously arranged buyer's showroom
of her company's recently renovated Manhattan headquarters. Despite running late for a meeting
with her partners, Brosnahan walked across the shiny hardwood floors to rearrange a display shelf
lined with the black nylon "vertical shopper" handbags that made up the core of the kate spade
product line. The rest of the kate spade team, Brosnahan's husband Andy Spade, and friends Elyce
Cox and Pamela Bell, were already seated and had begun eating their traditional ... Show more
Brosnahan joined Mademoiselle magazine as an assistant to a senior fashion editor and eventually
worked her way up to accessories editor. Spade returned to advertising; he became a writer and
creative director at TBWA/Chiat Day. Cox joined Marithe & Francois Girbaud North America
where she was involved in marketing and public relations as a communications director. After
several years of working their ways up through their respective organizations, Brosnahan and Spade
started tossing around ideas for a business. Brosnahan described how she and Spade came up with
the idea for kate spade: Andy and I first considered starting an advertising agency or even a travel
agency. The idea for handbags really came from Andy. He said, "You love accessories, why don't we
do that?" He was right; I had always enjoyed accessories since I was a child, and I had fine–tuned
my eye for them while at Mademoiselle. Furthermore, having shopped the accessories market for
several years, I knew there was something missing in the market for handbags. That "something"
was fabric handbags–something functional, but also stylish, and at the right price. At the time, there
was only a very serious bag, the working women bag with absolutely no style, or the outrageously
expensive designer bag like Hermes or Gucci. I thought there must be something in between. In late
1992 Brosnahan quit her job, and she and Spade launched kate spade. Brosnahan and Spade were
not yet

Walmart's Supply Chain And Their Supplier Quality
Introduction Walmart is well known all over the over the United States. Almost every town traveled
through will have a Walmart. This store is known for their low prices and their ability have the
essential items that are needed on a daily basis. According to their website, Walmart employs 2.2
million people around the world, with 1.4 million coming from the U.S. alone. These employees are
operating in over 11,500 store in 28 different countries. In these stores more than 260 million people
will visit a store in their area in a week (walmart.com, n.d.). With this many customers coming into
the store customer service is essential. With customer service, feedback and response is a huge part
to help associates understand what they are doing right and what they are doing wrong. Then along
those lines we will discuss how Walmart manages their supply chain and their supplier quality.
Finally we will talk about Walmart's employee empowerment, training and teamwork.
Customer Service When a retail company as big a Walmart, those retailers are going to have some
flaws. The thing that sets companies apart is the fact of willing to try and fix those flaws. Walmart
had the case of customers complaining about customer service. Customers were unable to find
products that they wanted and that can lead to serious consequences (Lutz, 2013). Empty shelves
was a problem with a cut back in the workforce and without enough employees to keep up and keep
the shelves stocked. Customers were

Retailing in India – Emerging Trends & Potentialities
RETAILING IN INDIA – EMERGING TRENDS & POTENTIALITIES
Introduction:
Retail is India's largest industry, accounting for over 10 per cent of the country's GDP and around
eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one
of the most dynamic and fast paced industries with several players entering the market.
Retailing in India is gradually inching its way toward becoming the next boom industry. The whole
concept of shopping has altered in terms of format and consumer buying behaviour, ushering in a
revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping
centres, multi–storeyed malls and huge complexes offer shopping, entertainment and food all under
... Show more content on Helpwriting.net ...
Recently, the Government announced its intention to open up the retail sector to foreign investment.
It is still, however, debating whether to allow 26 per cent or 49 per cent FDI in the sector.
Benefits of FDI in Retail Sector:
Higher competition would lead to higher quality in products and services.
Better lifestyle as better products would be introduced.
Exports would increase due to greater sourcing of major players.
Investment in whole supply chain would increase.
Technology would be upgraded in terms of logistics, production, and distribution channels.
The markets of the sector would flourish and develop.
Employment would increase and skills & manpower will develop.
A strong retailing sector would promote tourism.
Economies of scale would help lower consumer prices and increase the purchasing power of the
consumer.
In the long term it will be beneficial in the up–gradation of agriculture and small scale & medium
scale industries.
Supportive policy
The government has been opening up various sectors and privatize some sectors (telecom, aviation,
insurance and energy). This shows its positive attitude to FDI inflows, Retailing has already been
looked at as a prospective area for FDI. The Government is also promoting investment in supply
chains and infrastructure like real estate through FDI to facilitate retail growth.

The

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