2. PROBLEM TO BE SOLVED/MARKET GAP TO
BE FILLED BY MY SOCIAL MEDIA WEBSITE
The problem I would like to solve with my social media website is a niche issue.
I believe that for fans of the comic book fandom, it is difficult to find a place to
communicate solely with fans of comic books, films, anime and TV Shows. Very
often, people will not refer to things that they are fans of on Facebook due to
their interests being very niche and fearing judgement from those who do not
see the merit in their hobbies. Therefore, I believe that there needs to be a
communal place where fans can go to talk with other like minded people. I am
basing this idea off of the idea of a 24/7 Internet comic-con, as comic-cons are
currently the most prominent example of this problem being solved.
3. IDEA 1- VIRTUAL COMIC-CON
• A) Purpose- The purpose of Virtual Comic-Con is to allow fans of TV, Films, Comics and Anime to have a place
to talk to other like-minded people about things that they are fans of and that they follow without filling their
Facebook pages with comic-book content that may annoy their friends and cause people to judge what they
like. It will also serve as an independent marketplace, where niche artists and vendors that would usually
sell their wares at comic cons can continue to advertise their businesses.
• B) Format/Style- The format of this will be a personal blog, where people can choose which types of things
they want to follow and can follow separate topics and genres and create their own. Visually this will look like
Twitter, while there will be another page, a sort of contents page, containing the different topics and genres
that users can choose to follow.
• C) Target User/Membership- The target membership of this app is very broad and so it must be unisex and
appeal to all ages. It must appeal to those who like the topics that will be on offer (including TV, Films,
Comics and Animé) and should also appeal to a cash poor audience who use this form of media in their spare
time, whether they have lots of it or little. Therefore, the app will contain no micro transactions and will be
free to download, with adverts making up the bulk of profits.
4. IDEA 2- THE MULTIVERSE APP
• A) Purpose - The purpose of The Multiverse App is to allow fans of TV, Films, Comics and Anime to have a place to
talk to other like-minded people about things that they are fans of and that they follow without filling their Facebook
pages with comic-book content that may annoy their friends and cause people to judge what they like. It will also
contain a place where people can publish their own stories and create their own sections of the multiverse.
• B) Format/Style- The format of this will be similar to Facebook, where a person chooses pages to like from the
Multiverse, whether that be official pages, fan pages or small business pages such as comicbook.com. This will create
a person’s Universe that is tailored to their liked pages, people, films, topics, genres etc. Users will also be able to
connect to other users with similar likes and dislikes , in order to ensure the social side of the app.
• C) Target User/ Membership- The target membership of this app is very broad and so it must be unisex and appeal to
all ages. It must appeal to those who like the topics that will be on offer (including TV, Films, Comics and Animé) and
should also appeal to a cash poor audience who use this form of media in their spare time, whether they have lots of it
or little. Therefore, the app will contain no micro transactions and will be free to download, with adverts making up
the bulk of profits.
