updated version of my proposal

1. Proposal
1
Working Title:
Pressure
Audience:
My audience is going to be primarily aimed at 16-25 year olds, while technically people older can
watch this film they should preferably be old enough to understand the message the film is sending
to the viewer even though it may not be obvious, gender doesn’t really matter though it may be
aimed more at the male gender as the stereotype is that males prefer darker films with twisted
implications.
However the race wouldn’t matter and the location would likely be aimed at those in more built up
areas as they have more experience around large crowds and would be more familiar with the
concept of being under pressure in crowds, a person's sexuality would also be irrelevant in this
case as it's not aimed at one specifically.
The film would relate more to the people who spend their time with large groups of people because
they would have a higher chance of relating to the idea of being trapped and forced to conform
with social roles.
Due to the dark themes that my short film covers it is likely that my target audience are more
interested in stories that less than happy, explores ideas of deeper meanings with ambiguous
endings. It also likely that they wouldn't value the idea of the innocence of society all that much as
my film brings the idea of that innocence lost.
My audience psychographic would most likely fall into the 'Innovator' category, this is because
these people are the more independent members of society, which can lead to a more isolated
individual, in this case they may be able to relate to film more as it is based around a main
character who becomes isolated from their society which conjures mental impressions of being
trapped or out of options.
On the other hand innovators don't necessarily become isolated from their society and can in fact
persevere, which is why I want to consider an alternative ending to my film where my protagonist
can escape these feelings of pressure and being trapped.
Their NRS social grade will likely be DE, this is because these people are at the bottom of the
socio-economic ladder and are more likely to experience those feelings of isolation or lack of real
options, as opposed to someone with a high social grade who is more likely to feel like they have
more options and feel less trapped in their own lives. Another social grade it could be aimed at is
the c1c2 grade, this is because the film would mostly be accessible to those who can access
YouTube, and also have the free time to be able to watch YouTube videos at their leisure.
Rationale (approx. 100 words)
Throughout the year I have acquired skills in different areas like teamwork and refined my
organisational skills, this was most obvious I think in my short film rotation, as this required me to
not only work with other individuals efficiently but also being able to organise locations and times
where we can film the project itself. This consisted of being able to organise an efficient schedule
for everyone to stick to and in addition to this delegate what I wanted others to do properly so that
communication was consistent. I also learned to use certain people with different skills and in
different areas to finish my film to a higher standard, for example some people are more confident
on camera than others.
The last film project also granted me a much wider knowledge in many areas that are crucial to
making a film, this included refining my camera work techniques and learning new ones, but also
refining and learning new skills in Premiere Pro, for instance when I started the project I couldn't
do the simplest of editing moves in Premiere, however by the end of the project I was able to piece
together a short film fairly well, and using YouTube tutorials to learn new editing techniques. I
chose to do a short film project in the end however because I am very passionate about the film

2. Proposal
2
industry, I love studying films and so I find the opportunity to create my own film a rewarding and
educational experience.
Project Concept (approx. 200 words)
My project is a short film inspired by the book 'Soma' in which the government use a drug to
supress the populace, and the video game 'We happy few', in which there is a drug that makes
everyone deluded in an ecstasy of unreal happiness. In my film it will be a similar drug that
eliminates negative thoughts and makes the world seem like a brighter and better place, the
protagonist of my film however decides to stop taking it, not wanting any longer to rely on a pill for
happiness. My character quickly starts to feel the withdrawal symptoms of this drug almost
instantaneously, when walking in public the character perceives other crowds of people staring at
him and making him feel pressurised. In reality from the crowd's perspective it will be him freaking
out for no reason and will be unsettled by the hysterical person. They start seeing mysterious
figures dressed all in black that start to close in on him, as they start to panic and run away they
end up cornered in an alley with the strange figures approaching him. The protagonist closes their
eyes and waits for their fate but when they open their eyes the figures are gone. In truth the figures
were physical projections of the main characters' psyche, an effect of them not being on the drug,
with the withdrawal symptoms literally scaring them into continuing to take the pill.
The figures vanishing represents their perseverance to overcome the symptoms of the drug,
Alternatively I am considering an ending where the character succumbs to their fear of being
caught and takes a spare pill to avoid 'capture', only to end up ensnaring themselves back into
their own trap. The purpose of my film is to represent to the viewer how some of us see the world
for what it can be, and some of us just use escapist methods to deliberately blind ourselves to
reality. In order to make this film successful I will have to research techniques such as how to
reduce colour saturation to create the affect of the character off the drug, and vice versa to show
them on it. I will also have to research an affect which shows the fade between saturation levels, to
show the drug gradually wearing off, it would also be a good idea to research what camera shots
are to use when characters are running away, I.e. steady cam, shaky cam, long shot etc... I am
planning to include musical soundtracks or other non-diegetic sound effects in the film to help
place emphasis on the intensity of the situation.
Evaluation (approx. 50 words)
I will evaluate my work by analysing it every week and using a weekly overview, comparing it to
other products along the way to discover new/better techniques I could in different scenes to see
what I could do to improve it. In addition my final self reflection on the whole project will be useful
for analysing the entire thing to see if there is anything else I can do to finalise it. If I have any
contingency time left at the end of the project then I will divide up the time I have left to effectively
refine the parts of my work that need improvement the most.

3. Proposal
3
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response +
Proposal
 Write about our
thoughts on the
project and any basic
ideas we have, along
with mind maps
planning out the ideas
specifically, the
proposal then goes
into detail about that
one idea, while also
talking about our
target audience, he
rationale behind it and
the evaluating the
idea
2 Product + Audience
Research
 Researching what
production techniques
we may use in the
project, drawing
inspiration from pre-
existing products and
researching our target
audience, for example
their social classes,
their psychographics
etc...
3 Production Experiments  Creating brief ideas
and testing out
different techniques
on them to see what
we would like to use
and what might be
effective in our project
4 Pre-Production and
Planning
 This revolves around
creating our entire
plan for production,
for instance where we
will film, when and
what props and
costume we will need,
also spending this
time booking out
equipment to use and
making sure all actors
are available to
perform on the day
5 Production  The following weeks
will consist of
producing the film
itself, collecting all the
footage necessary for
the film and then
spending the rest of
production time

4. Proposal
4
editing the footage
and adding digital
effects to make it look
more like a
professional film, this
will include creating
custom audio if
possible, if not
possible then use
sourced audio, it
largely depends on
the time I will have left
by the end of
production. I am
hoping to have my
main movie
production within two
weeks so then I can
spend the last week
creating a movie
poster to go with it.
6 Production 
7 Production 
8 Production 
9 Evaluation  This will consist of
comparing my work to
previous products and
the products of my
classmates to see if
there is anything I can
improve upon, while
also giving my own
critical analysis I must
also let others review
my work and give me
feedback on what
was good and what
could've been
improved
10 Development +
Contingency
 The final week will be
spent going back over
my work and using
the feedback I gave
myself and the
feedback I got from
other people and
using it to further
improve upon my
work before
submitting it.

5. Proposal
5
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
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Premiere Pro. Available: https://www.youtube.com/watch?v=HsdLuiVWN7E. Last
accessed 13th April 2018
2. ProductionCrate. (9 Mar 2015). Sound FX Tricks and Tips - Adobe Premiere Tutorial.
Available: https://www.youtube.com/watch?v=sRftuSG1Akw. Last accessed 13th
April 2018
3. Learn How To Edit Stuff. (18 Jun 2017). How To Use Audio Effects In Adobe
Premiere CC. Available: https://www.youtube.com/watch?v=fRJhpKJvko0. Last
accessed 13th April 2018
4. Callum Linden Films. (20th December 2013). Emergence. Available:
https://www.youtube.com/watch?v=w4REFN_tt9E. Last accessed13th April 2018
5. PictureBox. (6th November 2014). Rear Window | The Opening Sequence | James
Stewart and Grace Kelly. Available:
https://www.youtube.com/watch?v=I3uo8sd_xBc. Last accessed 13th April 2018
6. maxforfilms. (4th November 2017). Conflict | Film Riot: 1 Minute Short Film
Contest. Available: https://www.youtube.com/watch?v=T7sW16dtsc4. Last
accessed 13th April 2018
7. Shannon Giedieviells. (27 Oct 2015). Papa - One Minute Horror Film.Available:
https://www.youtube.com/watch?v=5POb8T1uveQ. Last accessed 13th April 2018
8. Olufemii tutorials . (june 30th 2017). Another Siiiick Premiere Pro Transition
Technique: Directional Blur. Available:
https://www.youtube.com/watch?v=9uXQFtri8tk. Last accessed 13th April 2018
9. Jennifer Van Sijll (2005). Cinematic storytelling. Los Angeles : Michael wiese
productions. 257
10. Art biography on Alfred Hitchcock and the presence of shadow (unofficial
publication, students work)
11. Justin Odisho. (2017). Adobe Premiere Pro Tutorial: How to create Split Screen Side
by Side Video Effect. Available: https://www.youtube.com/watch?v=h553RFrWL2w.
Last accessed 20th April 2018