milestone 3 smart pitch (UNISOOQ)

1. UNISOOQ
AN ONLINE MARKET PLACE FOR
COLLEGE STUDENTS

4. Students have to navigate through a number of different channels to find what
they may be looking for
Everything is scattered, either online or on campus (disorganized
bulletin boards)
No outlet for CUNY students to buy or sell to one another leaves books and
equipment lying around and losing value after completing its purpose
Students are not recognizing talents of their peers leading to a missed
opportunity for them to learn from one another ( tutoring , homework help)

5. THE SOLUTION
A localized network designed exclusively for CUNY students to buy, sell, and
exchange everything from books to ideas.
Simplicity of posting and searching by school and category, no need to
hassle yourself with an unorganized bulletin board.
The email exchange allows both students to communicate and find a time
to meet with one another on campus.
A one stop shop for all of there college needs.

6. Source: http://images.publicradio.org/content/2013/10/18/20131018_textbook-
graphic_33.jpg
How Are Students Obtaining Textbooks?

7. • UNISOOQ utilizes an email verification system,
ensuring users that they will be dealing directly
with a CUNY student.
• Students can both make and save MONEY on
books or school equipment they no longer need.
• Meeting on campus makes it CONVENIENT for
students to gather school necessities.
• UNISOOQ promotes SAFETY, giving students the
opportunity to meet in schools and only meet
with other students.

8. Grassroots
marketing
campaign.
Collaborating
with Student
Life Directors.
Working with
Student
Government
Presidents
Involved with
the Smart Pitch
competition
for maximum
exposure
within CUNY.

9. UNISOOQ currently has 4200 registered
users using the website. An increase in
users will mean greater potential for
advertising
(USERS = $$$)
Leveraging credibility of schools and its
academic focus in order to entice corporate
sponsors. Baruch College for example is a
strong business school. We can reach out to
big business interested in potential interns or
employees to sponsor our site in order to find
those candidates.
Working with corporations to sponsor pages
on our website. Primary focus is corporations
that can provide an immediate need to
college students (Chase Bank, Starbucks, Dell,
HP, etc.)
Contact local markets or restaurants to offer
special promotions using our website.
Each school has its own dedicated page,
therefore sponsors can ensure there ad will
be seen by students whose business they will
attract.
Corporate &
Local
Sponsorship

10. ASK
LEGAL
-Preparing legal terms and conditions
-Drafting our privacy policy
-Preparing company operating agreement
Cost: $1500
MODERATOR
-Tracks any potential suspicious activity on the site
-Monitors the website for any potential
discriminatory posts and takes them down
-Responsible for protecting our users from fraud or
hackers.
Cost: $3600/Year
MARKETING
Advertising Materials: Pens, T-Shirts, Mugs, Post
Cards, Notepads, etc.
Social Media Marketing Team
Cost: $3500/Year
DEVELOPMENT & MAINTENANCE
- Primary development costs have already been paid
(Appx 13K)
-Monthly changes and server space
Cost: $2400/Year
$10,001*
*Estimated cost for one full year of operations

11. Registered UNISOOQ Users Since
Fall 2013 Launch
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14
Number of Users
Number of Users
*Marketing has
been temporarily
suspended due
to name change

12. BIG PICTURE
Expansion to the four
universities listed above by
Spring 2015.
Plan to expand to all
colleges and
universities within
the Tri-State area by
Fall 2017
A national expansion
across the U.S in the
next 5 years

13. THE TEAM
UNISOOQ was created by current and former CUNY students.
Abe Qunbar – Brooklyn College Grad; handles the day to day of running the site
•Fun Fact: deludes himself into believing the Knicks will be relevant again
Khalid Qunbar – Enrolled at Baruch: responsible for networking and marketing
•Fun Fact: firmly believes he is smarter than Mark Zuckerberg.
Abdul El-Anani – Enrolled at NYC College of Technology; small business expert
Fun Fact : He lifts Things up and puts them down