The following presentation provides a snapshot of the tools and tactics that Gemini Studio developed to increase awareness and recruitment in the education category for The Montclair Kimberley Academy, a pre-K through 12 independent day school in New Jersey.

2. The following presentation provides a snapshot
of the tools and tactics developed in recruitment,
fund raising, branding and community relations
for a private independent day school.

3. Online advertising
clicks through to
a landing page
that provides
greater detail and
is responsive
across all devices.

4. Online recruitment advertising targets zip select IP addresses and
redirects to extended network exposures through cookies.

5. Newspaper advertising is bold and direct so as to ensure visibility. This particular campaign
focuses on math and science.

6. This specialty brochure on fine and performing arts is distributed to student families and is used in
the recruitment process. A pullout calendar helps families arrange their schedules accordingly.

7. Signature programs in Core Works, Ethics and Writing are outlined in separate
publications that serve to distinguish the school from its competitors. This is distributed
to student families and is also used in the recruitment process.

8. Homecoming celebrations provide an
excellent opportunity to reach out to
alumni and student family communities.

9. A bi-annual magazine keeps alumni, parents and the
extended community engaged with the school.

10. A bi-annual magazine keeps alumni, parents and the
extended community engaged with the school.

11. An annual giving program is critical to fundraising and keeps the extended community engaged
with how their individual contributions provide enrichment to the school.

12. The Donor Report presents the new programs,
capital improvements and grateful
acknowledgements to donors.

13. Special programs, like this Primary Source
publication, serves the student body directly.
Used for college applications, this booklet includes
the essays of five, junior year history students.

14. Thank you for viewing this presentation.
If you would like to explore ways in which Gemini can partner
with you in recruitment, fundraising or branding,
contact susan@geministudio.com or call 973-276-9576.
Geministudio.com
Partners in Education Marketing