2. Successful advertisement
Time efficiency
Supply-chain management
Competitive price
Collaboration with Coke
Unhealthy image
Weak product development
Poor localization
Elevated training costs
Growing dining out market
Laziness economy
WiFi / charging equipment
New advertising strategy
Niche market
Healthier lifestyle
Competitors
3. Porter’s Five Forces
Low switching costs
Moderate capital cost
High cost of brand development
High substitute availability
Low switching costs
High performance-to-cost ratio
High number of firms
High aggressiveness of firms
Low switching costs
Large number of suppliers
Low forward vertical integration
High overall supply
Low switching costs
Large number of providers
High availability of substitutes
Threat of New Entrants
(Moderate Force)
Threat of Substitutes
(Strong Force)
Bargaining Power of
Buyers (Strong Force)
Bargaining Power of
Suppliers (Weak Force)
Competitive Rivalry
(Strong Force)
4. Canvas
Franchise holders
Raw material
suppliers
Marketing
Selling food and
beverages
Deliver food
The brand
Exclusive recipes
Employees
Restaurants
Speed food service
Same food quality
all over the world
Satisfy customers’
hunger with
relatively low price
Care for families
and children
Personal assistance
Automated services:
order machine and
website
Demographic
dimension:
Children
Youngsters
Psychological
dimension:
Busy people
Budget customers
Restaurant chains
Small stands
Delivery service
Online take-away
Fixed cost: standardized restaurant
decoration
Selling food and toys
Variable cost:
employee salaries, renting, facility construction costs,
raw materials procurement and marketing costs
