6. Make it easy
• How will the podcast be distributed? Is it
easy to ﬁnd and subscribe to?
• Is there a web site or blog that can serve as
the central home?
• Will it be made available on iTunes and
other podcast directory services?
8. Building a community
• Blog about each episode -- your videos
should not have to stand alone
• What social media services are your
viewers most likely to be using? (Twitter,
Facebook, LinkedIn, Google+, etc)
9. Existing Communities
• Focus where your target community
already is. What existing sites, blogs,
discussion groups, etc. could you leverage?
• Are there existing blogs you could “guest
blog” for to reach a broader audience?