Video podcast marketing, some thoughts

Kevin Micalizzi
Kevin MicalizziDirector, Sales Enablement & Field Marketing at (formerly) Noodle.ai
Video Podcast Marketing
        Some Thoughts
Areas of Focus

• Content
• Distribution
• Promotion
Content
Make it interesting

• Your podcasts need to be interesting.
• Content is key. If you don’t have great
  content, no amount of promotion is going
  to build a loyal audience.
Distribution
Make it easy

• How will the podcast be distributed? Is it
  easy to find and subscribe to?
• Is there a web site or blog that can serve as
  the central home?
• Will it be made available on iTunes and
  other podcast directory services?
Promotion
Building a community

• Blog about each episode -- your videos
  should not have to stand alone
• What social media services are your
  viewers most likely to be using? (Twitter,
  Facebook, LinkedIn, Google+, etc)
Existing Communities

• Focus where your target community
  already is. What existing sites, blogs,
  discussion groups, etc. could you leverage?
• Are there existing blogs you could “guest
  blog” for to reach a broader audience?
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Similar to Video podcast marketing, some thoughts(20)

Video podcast marketing, some thoughts

  • 1. Video Podcast Marketing Some Thoughts
  • 2. Areas of Focus • Content • Distribution • Promotion
  • 4. Make it interesting • Your podcasts need to be interesting. • Content is key. If you don’t have great content, no amount of promotion is going to build a loyal audience.
  • 6. Make it easy • How will the podcast be distributed? Is it easy to find and subscribe to? • Is there a web site or blog that can serve as the central home? • Will it be made available on iTunes and other podcast directory services?
  • 8. Building a community • Blog about each episode -- your videos should not have to stand alone • What social media services are your viewers most likely to be using? (Twitter, Facebook, LinkedIn, Google+, etc)
  • 9. Existing Communities • Focus where your target community already is. What existing sites, blogs, discussion groups, etc. could you leverage? • Are there existing blogs you could “guest blog” for to reach a broader audience?

Editor's Notes

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