I used this slide presentation as part of a roundtable discussion on networking. This presentation was for the Central Florida ASTD Chapter. I gave this presentation at the February 2012 Chapter meeting.
Show Respect People in the dialogue are human. Treat them as such. Give credit when necessaryBe Responsible Trustworthy Do what you say you will You post it…you own the consequences Mix personal and professional business very carefullyShow Integrity Pretend your grandmother is watching Reveal your connections and biases in the appropriate situations Remain in good taste Make sure you are being legal in your words and actions Provide necessary framework for your argumentsBe Ethical Be honest Be transparent Let the experts be the experts Only post truthful informationAdd Value Move the ball forward for everyone Provide insight Be helpful Monitor your posts Remember your audience consists of past, present, and future customers
Using social media for networking
Using Social Media For NetworkingBarry Nadler - Social Media Director
Agenda • What is social media? • What is your goal? • Develop a Personal Action Plan • What this chapter doing to assist you?
10-Step Action Plan 1. Search Engine Optimization (SEO) your site – Google, Yahoo, Bing, etc. 2. Launch a blog – Best & easiest – Wordpress, Blogger, Drupal 3. Post blog articles on a regular schedule – 2-3 times per week
10-Step Action Plan 4. E-mail newsletters/whitepapers or articles that share expertise – Want a list? Create a crash course or something your market needs 5. Upload content to Flicker, Picassa, comment on blogs, LinkedIn, etc. 6. Produce a video on YouTube – Does not need to be high quality or top notch
10-Step Action Plan 7. Create a YouTube channel and add more videos 8. Use TubeMogul – Distributes to other video channels – YouTube, Viddler, Vimeo 9. Consistently keep adding content to each item already going 10.Promote, Promote, Promote
Other Things You Can Do • Squidoo Lenses • Add social bookmarks to your blog and web site • Set up Google Alerts • Use TweetDeck or Hootsuite to tie Twitter, Facebook, and LinkedIn together