Visual Storytelling with Instagram
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Learn the basics of Instagram, photography tips for shooting with your phone, what apps to use for editing, how to curate your feed, who to follow and how to grow your following!
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Visual Storytelling with Instagram
- 3. Annie Laurie Malarkey NY Partnerships Manager, Wix.com email // annie@wix.com instagram // @anniemalarkey annielauriephotography.com
- 4. Agenda Introductions What Makes Instagram Special? 15 Phone Photography Tips The Best Apps for Editing Curating Your Feed Who to follow Sharing and Storytelling Strategy Hashtags: Rules and Trends BREAK: Instagram Project Critique Growing Your Following Social Media Schedule
- 5. Let’s talk about you…
- 6. What makes Instagram so special? (The facts) 300 million monthly active users 30 billion photos shared 70% people outside USA 2.5 billion likes daily
- 7. What makes Instagram so special? (the feelings) Engaged Community A Visual Medium A Creative and Inspiring Environment Square Format
- 8. 15 tips: shooting for instagram with examples by @emilyblincoe
- 9. 1 Turn off your flash!
- 12. 4 Get closer
- 14. 6 Keep it simple
- 16. 8 The golden hour is your best friend
- 17. 9 Symmetry is great for square format
- 18. 10 Shape with light and find the middle exposure
- 21. 13 Play with the foreground
- 22. 14 Shoot more than you think
- 23. 15 Have fun with planning + props
- 24. Curating your feed Think about your feed as a whole Constraints can be helpful Find the right balance If they like it…do it again Only post what you would print
- 27. Mood Workspace Product Local Scene Event Product Text on Photo Texture
- 29. Product Recipe Products at Events BTS Text on Photo Product Product
- 30. Who to follow for food @wesleyverhoeve @rick_poon @spoonforkbacon @yossyarefi @bonpuf
- 31. Who to follow for fashion @facehunter @manrepeller @mrturk @songofstyle @evachen212
- 32. Who to follow for lifestyle @laurenlemon @tylerturtle @emilyblincoe @moneal @portablesera @jimmymarble
- 33. Who to follow in NYC @humansofny @samhorine @samthecobra @thetrottergirl
- 34. Who to follow: brands @warbyparker @featureshoot @natgeo @instagram @refinery29 @mastbrothers @darling
- 35. The best apps for Instagram VSCOcam Snapseed Afterlight Phhhoto
- 36. Sharing strategy Is there a story to tell? Can you use humor? Who is in the photo? Tag + mention Add a location Social sharing: post separately to Twitter and FB and add your Instagram link
- 37. The rules of #hashtags Not too many Be specific Use community hashtags Use event hashtags Use humor
- 43. BREAK TIME!
- 44. Shoot and edit at least three photos. 1) Still life 2) Window Light Portrait 3) Inspired by these words: Post at least one to Instagram with #urbanretreatNYC!
- 45. Growing your following Thoughtful comments Liking specific hashtags Following people in your community Engaging with brands Using community hashtags Consistent storytelling Having a curated feed Instameets Be generous
- 46. Crowdfire
- 47. make a social media schedule
- 50. PRODUCT PHOTO SHOUT-OUT INSPIR. QUOTE BEHIND THE SCENES PRODUCT PHOTO 2PM-4PM 1PM-1:30PM 1PM-1:30PM 1PM-1:30PM 1PM-1:30PM 1PM-1:30PM 2PM-4PM follow - 50 fave - 50 comment - 3 follow - 50 fave - 50 comment - 3 follow - 50 fave - 50 comment - 3 follow - 50 fave - 50 comment - 3 follow - 50 fave - 50 comment - 3 pro-tip: also un-follow people who are not following you back or inactive.
- 51. Annie Laurie Malarkey NY Partnerships Manager, Wix.com email // annie@wix.com twitter // @anniemalarkey annielauriephotography.com #UrbanRetreatNYC