Integrated campaign for Gear 360

1. Creative Ideas

2. Objective
Foster a culture of creating 360 content.
By creating a desire with aspirational content.

3. The millennials love to share stories.
Insight

4. Insight
From hanging out with friends, watching a movie or celebrating those lil moments of life

5. Insight
Each photo, each video they share
has a story to tell.

6. Insight
But in capturing one frame they miss out on the other
beautiful moments happening around.

7. Insight
What if they could capture each and every moment of their story
in one frame?

8. Creative Approach
Redefine the way you tell stories.
“ ”

9. Creative Approach
And what better way to redefine story-telling for the Indian
audience than a Bollywood blockbuster!

10. Idea #1

11. The #NewLensProject
India’s 1st ever surround movie shot on Gear 360
One legendary story-teller (author) collaborating with eminent Bollywood directors, to showcase the
new way of telling stories.
Idea #1

12. We could rope in India’s legendary
storyteller – RUSKIN BOND
Idea #1

13. And ask him to write a short story,
which has multiple facets happening at
the same time at the same place.
Giving the readers a 360 degree
perspective of the story unfolding.
Idea #1

14. We will ask one of the famous directors to create a short
film based on the multiple plots,
shot completely with Gear 360.
Idea #1

15. The exclusive premier of this film will be available to the Gear VR
Users following the mass audience on other (360 video
supportive) social media channels.
Idea #1

16. We will ask users to experience the new way of storytelling and
answer simple questions related to the film to win a Gear VR.
Idea #1
Sample Tweet: Take up the #NewLensProject
challenge, watch the video & answer the questions to
win. Gear 360 up for grabs!

17. Sample Questions: (based on the plots)
How many stories could you spot?
Who is Roger Kingsman & where is his Aston Martin?
Filled with an air of secrecy, why did the old man cross the road?
Idea #1
Sample Tweet: Take up the #NewLensProject
challenge, watch the video & answer simple questions
to win. Gear 360 up for grabs!

18. Creating buzz & intrigue, we will publish a video of Mr. Ruskin
Bond revealing the actual interpretation of the stories.
Idea #1

19. Users with right answers will win Gear 360 and get an unique
opportunity to attend a meet and greet session with the director
and the writer.
Idea #1
Gratification

20. This pro content will inspire influencers and amateur users to the possibility of
creating the 360 stories they want to tell.
Under the #NewLensProject, we will engage users through various genres &
passion points.(adventure/travel, music, action/sports, drama/fashion…etc.)
To share their incredible stories & have it shot professionally with the Gear 360.
(mini life movies)
Idea #1

21. More ideas to keep the
conversation flowing..

22. Idea #2
The glorious freedom stories have been a definitive part of our
growing up years.
And with Independence Day on the horizon, is there an
opportunity to tap into the deep rooted patriotic sentiment in all
of us?
Context

23. Idea #2
Insight –
As a child, the patriotic freedom stories in history classes
inspired the little patriot in all of us.
Through the black & white pictures, WE IMAGINED.

24. Idea #2
On our 70th Independence Day, what if we
could actually relive those inspiring stories &
leave nothing to imagination.
To celebrate freedom as it was on that iconic
day.

25. #CelebrateFreedom
Idea #2
A topical campaign to create a visual treat for all the Indians by picking
up iconic moments in the road to freedom .
Re-creating those iconic moments (e.g. Gandhi’s India Arrival, Dandi March, the historic day of
15th August & Nehru’s speech) through a film shot with the Gear 360.

26. #Idea 3
To casualise the creation of 360 videos in India.

27. Idea #3
Insight-
Indian families are known to be big. Big family means big celebrations.
Their precious moments & celebrations can never be captured in just
one frame.

28. Idea #3
Idea –
What if we feature
the world’s biggest family
to tell their story through our product in just one frame?

29. Idea #3
Meet
Ziona Chana from Baktawng, Mizoram, India
He is the head of the world's biggest family.
39 wives
94 children
14-daughters-in-law
33 grandchildren
With

30. Idea #3
They live in a 100-room, four storey house set amidst the hills
of Baktwang village in the Indian state of Mizoram.

31. WORLD’s BIGGEST FAMILY
& their quest for the perfect family portrait
Idea #3

32. We will start the campaign with teaser videos that involve family
members & their various efforts to capture the whole family together
during special moments & celebrations.
And their epic fails in doing so.
Idea #3

33. And finally launching a video
that showcases Samsung
Gear 360 enabling the family
to capture EEEEVERYTHING
there is about their biggest &
largest moments, celebrations
etc. without missing out on
anything or anyone.
Capturing all the stories they
have to tell.
Idea #3

34. We take the campaign forward with the “LARGER THAN LIFE” essence
& engage users to join in and share their biggest moments, events, and
celebrations across genres (travel, music, fashion etc.)
Idea #3

35. Redefine the way you tell stories!