1. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
Lunch and Learn
How to Put Your Web Site
to Work For You
2. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
Overview
• Web site analysis DIY
• Drive traffic to your web site
• Make good use of web usage report
3. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
Does your web site really work?
Two major audiences for your web site:
• Human audiences
(clients, customers, prospects, employees,
friends, etc.)
• Search Engines
(google, yahoo, msn, etc.)
4. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
DIY Site Analysis
• Your web site is for your audience
– Identify the audience
– Find out what they need when they come to
your site
• Your address, phone or business hours
• Find out more about your services
• Just to check you out to see if you are a reliable
business
5. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
DIY Website Analysis (2)
• Your web site is also for you
to achieve your business goals
What can your site do?
6. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
More than just a “Brochure”
• Collect marketing information for you
• Communicate with your customer: feedback,
survey, etc.
• Serve your customer 24 hrs a day
– Handle event registration
– Collect payment
– Display calendar of events
– Let user register for your newsletter
• Reduce Operational Cost
7. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
Feedback Form
• Mark required fields
• Add link to privacy statement, or
simply a line of text saying the
info will not be shared.
• Have a thank-you screen telling
people about successful
submission.
• Get back to people within
promised time-frame
8. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
More Dynamic Features
• News Posting
• Calendar
• Survey
• Events Posting and Registration
• Blog
• Forum
• Dynamic FAQs
• Custom features specifically for your business
9. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
Ecommerce Site
• What are involved?
– Shopping Carts
– Payment Options
– Security
• How to choose
– Cost
– Is it easy to integrate
– Features and functionalities
– Customer Service
10. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
Prepare Your Site for Search
Engines
• How Search Engine works
• Help with natural (organic) ranking
• Different search engine has different algorithm. Algorithms do change and are
kept secret. There is no magic formula.
• Common tips:
– Content – Research for right keywords and Repeat keywords in page text
– Make good use of page titles and headers
– Use “Keywords” and “Description” meta tags
– Image Alt tags
– Link from as many places as possible
11. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
Paid Search Marketing
• Overture; Google
Adwords
• Choose Keywords
– Keywords tools
• Choose target areas
• Write Campaign
• Set Daily budget
12. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
Drive Traffic to Your Site
• Launch a new web site is only the first step
• Driving traffic to your web site takes ongoing
effort
– Search Engine Optimization
– Paid Search Marketing
– Local directories, yellow pages
– Link exchange
– PR
– Email Newsletters
– Personal invitation
– Add content to web site, email links to people
– ….
13. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
Web Usage Report
• Look into web usage for important information
(Good measurement of your marketing effort)
– Site traffic (page views, visits)
– Popular search terms
– Popular pages within the site
– Where people come from
– What is the most popular landing page (in
most cases, home page)
14. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
Screenshots
15. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
16. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
17. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
18. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
19. “Putting the Web to WORK”
1.800.835.1228
info@newcircleconsulting.com
Contact Info
• Lin Chen
New Circle Consulting, Inc.
• Tel: 630 854 8867
• Email: lin@newcircleconsulting.com
• Web: www.newcircleconsulting.com
Editor's Notes
Internet marketing starts from a web site. Tonight, I will cover the following areas: -- Building a site -- Promote your site -- Make your site usable -- Make use the web usage report
Web site is the online presence of your business. Many businesses start from simple “brochure” web sites. Only a few static pages, display some information about the business. Even the simplest kind of web site, if designed professionally, content being carefully crafted, can help establish credibility, also educate their new customers of the products and services.
You can and you should “Make your web site WORK for you”. Here are some common ways of how web sites can “WORK”:
Next, I will show you some real examples: the features that we have built for our own site, or our clients site. First example is a feedback form. This is very easy to implement, with or without database. Yet, it can only collect user data, but also give your user a way to communicate with you, hence give him/her a better experience with your site and your business. You can decide what information to collect. It’s always a good idea to mark required fields. Besides the user information, you can also ask questions you are interested in. In our case, we asked about what information the user like to get. You can also ask questions like “where did you hear about us”, etc. It’s important to give user a sense of security. Nowadays, people are overwhelmed by the spams and are very cautions when give their emails away. So you can add a link to your privacy statement, or simply a line of text. After the feedback form is submitted, display a thank-you screen acknowledge that the feedback has been submitted. Give a time frame of when you will response. Then, very importantly, get back to the user within your promised time frame.
There are more dynamics features you can choose for your business. Or have custom features built specifically for your needs.
As the Internet matures, Internet users are getting more and more comfortable making purchase online. Not only the businesses who sell regular commodities wish to sell online, but also other businesses like to give their clients the convenience of making payment online for events, workshops, even whitepapers. To many business owners, how to set up an Ecommerce site is still a mysterious procedure. What is involved? How much it’s going to cost? There are three major things you need to consider for setting up an Ecommerce site.
So now I have talked about building web site. The next step is to get people come to the site. The most basic and important thing to do is SEO.
Getting your site a good natural ranking can take time, the quickest way to get search engine exposure is through paid search marketing. Your site will be displayed as a sponsored link.
