Believe it or not, understanding, exploring and defining website requirements for a small business website is often quite a bit more challenging than defining those of a large enterprise-level corporation. For one thing, an SMB Marketing Department is smaller; usually a department of one, and that manager's time and resources are usually already stretched to the limit. Also, different aspects of the project may have to be outsourced to different vendors, leading to additional obstacles and complications. Couple that with the fact that the project budget is in the thousands of dollars instead of the 10's or 100's of thousands and the challenges to "do more with less" becomes even more apparent.
This session will provide an overview of Michael Johnson's requirements process and design methodology at Pixelpunk Creative for building small business websites that are manageable, extensible and most importantly, provide a positive return on your marketing investment.
You don't need an army of account managers, project managers, product developers, usability experts and engineers (along with the associated price tags) to create a successful and profitable website - Michael will show you how.
Michael Johnson, is an award winning art director, web designer and internet marketing strategist with over 10 years of commercial online experience and with over 20 years of marketing and advertising experience. As the principal of Pixelpunk Creative, he designs, codes and markets websites that are simple and elegant, with a focus on the user experience, while providing a positive return on his client's online marketing investment. Michael is a long time member of the Ontario County Arts Council and is also an active member of the Rochester Advertising Federation. He was also invited by the Rochester Business Journal to judge this year's "best of the Web" competition.
This presentation was delivered at the 13 May 2010 IIBA Rochester NY Chapter meeting.