A 15 minute presentation I did recently on using social media for event promotion.

1. Social Media
As an Effective Event Marketing Tool
by Kristin DeKay

2. Benefits of Social Media

3. WIDE REACH
GAUGE PERCEPTION
GATHER DATA
CUSTOMER SATISFACTION
OVER TIME

4. Strategic Planning

5. WHAT DO YOU WANT
TO ACCOMPLISH?
RAISE CREATE RECRUIT
DONATIONS AWARENESS VOLUNTEERS

6. PINPOINT YOUR AUDIENCE &
SELECT RELEVANT NETWORKS

7. Create Your Content

8. MAKE IT INTERESTING & RELEVANT

9. Promote, Promote, Promote

10. CREATE AN EVENT PAGE
UPLOAD A UPDATE THE
PIC FOR EVENT WITH ALL
YOUR EVENT NECESSARY
INFORMATION
INVITE PEOPLE
TO YOUR EVENT INTERACT WITH
YOUR ATTENDEES
PHOTO SOURCE: FACEBOOK.COM

11. TWEET ABOUT IT
ANNOUNCE THE EVENT
ENGAGE YOUR AUDIENCE
BUILD THE HYPE
RETWEET YOUR FOLLOWERS
LIVE-TWEET DURING THE EVENT
ENGAGE POST-EVENT
PHOTOs SOURCE: TWITTER.COM/BARCAMPOMAHA

12. TALK THROUGH INSTAGRAM
WEARING MY MULTIPLE TALKS GREAT PRINT FROM
@BARCAMPOMAHA SHIRT AT #BARCAMPOMAHA @GRAINANDMORTAR ON
PHOTO BY: DUSTYD
TODAY WHILE I SEW! @ASHLEYMCFEELY THIS PIECE, LOVING ALL
#BCO2012 SPEAKING ON VERBAL THE SMALL DETAIL WORK
#BARCAMPOMAHA AND NONVERBAL #BARCAMPOMAHA
PHOTO BY: BUFREYNOLDS COMMUNICATION. AMAZING! PHOTO BY: DYLANBAUMANN
#BARCAMPOMAHA
PHOTO BY: BOUCKSY
PHOTOS SOURCE: STATIGR.AM

13. Post Event Engagement

14. KEEP UP THE MOMENTUM
Fellow
B
2012 A arcamp
ttende
es:
THANK
S!

15. CONGRATULATIONS!
WOOHOO!

16. Questions?