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HOW TO GET
NEW CLIENTS
WITH VISUAL
INFLUENCE ?
WOPAWAP / INFLUENCERS AND
SOCIAL MEDIA MARKETING
WOPAWAP
WWW.WOPAWAP.COM
GET NEW
CLIENTS BY
BEING SEEN
WOPAWAP WWW.WOPWAP.COM
WOPAWAP HELPS THE TRAVEL
AND TOURISM INDUSTRY TO GET
SEEN AND HEARD BY TAPPING
INTO THE POWER OF DIGITAL
INFLUENCERS (INSTAGRAMMERS,
BLOGGERS, SNAPCHATTERS,
PINTERESTERS, AND VINERS) AND
SOCIAL MEDIA
WOPAWAP
WWW.WOPAWAP.COM
HOW TO GET STRONG
CREATORS TO WORK
FOR ME ?
Strong creators are people who built a passionate
community around their photos, styles or interests
GIVE THEM GREAT SPOT TO SHOOT OR WRITE
CREATE A STORY AROUND YOU
CREATE A STORY AROUND THEM
MAKE SURE THEY ARE SHARING UNIQUE
MOMENTS WITH THEIR AUDIENCE
ENGAGE THEM EARLY ON
WWW.WOPAWAP.COM
WOPAWAP
WWW.WOPAWAP.COM
THINK MOVIES, THINK FAIRY
TALES, THINK STORY TELLING
INFLUENCERS ARE DREAM CREATORS BUT THEY NEED TO BE
DRIVEN AND MANAGED
I HAVE IDEAS BUT I DON'T
KNOW HOW TO START ?
THIS IS WHEN WE COME TO HELP YOU. WE WILL DEFINE THE
RIGHT MIX BETWEEN INFLUENCERS STRATEGY, KPI'S AND
SOCIAL NETWORKDS ADS TO ACHIEVE YOUR GOALS.
WOPAWAP
BUSINESS CASE : VERBIER
VERBIER IS A HIGH END SKI RESORT IN SWITZERLAND, KNOWN FOR
THEIR CELEBRITIES AND DIFFICULT SLOPES. VERBIER WAS LAGGING
BEHIND MOST MAJOR SWISS SKI RESORTS.
ACTIVATE VERBIER COMMUNITY ON INSTAGRAM & SNAPCHAT
POSITION VERBIER INSTAGRAM & SNAPCHAT
REACTIVATE VERBIER FACEBOOK COMMUNITY
BENCHMARK VERBIER SOCIAL NETWORKS ACROSS FIFTEEN
SKI RESORTS
CREATE VISUAL GUIDELINES AND STYLES FOR VERBIER
INSTAGRAM ACCOUNT
CREATE GOALS AND KEY PERFORMANCE INDICATORS
INFLUENCE : CREATE TWO UNIQUE EVENTS DURING WINTER
BASED ON LUXURY AND SKIING WITH LOCAL AND
INTERNATIONAL HIGH END INFLUENCERS
CREATE SOCIAL MEDIA STRATEGY GUIDE FOR FACEBOOK,
INSTAGRAM, TWITTER AND SNAPCHAT
MANAGE FACEBOOK AND INSTAGRAM ADS DURING SUMMER
FOR MOUNTAIN BIKING
WOPAWAP
RESULTS
WINTER
+ 10K REAL FOLLOWERS ON INSTAGRAM,
+ 65% ENGAGEMENT RATE,
476680 LIKES CUMULATED ON INFLUENCERS'S POSTS,
5620 COMMENTS CUMULATED AROUND
#EXPLOREVERBIER,
SUMMER
MANAGING FB ADS, TARGETING AND RETARGETING ON FRENCH
SPEAKING AND GERMAN SWITZERLAND, FRANCE, GERMANY AND
LONDON FROM JUNE TO SEPTEMBER TO PROMOTE MOUNTAIN
BIKE EVENTS
WEBSITE TRAFIC FOR NEWSLETTER SIGN IN / 2930 CLIC FOR 229
485 PEOPLE REACH AVERAGE COSTS 1 EUROS
LOCAL PROMOTION 84902 IMPRESSIONS FOR 20 071 PEOPLE,
AVERAGE COST 2.5 EUROS/PER CLIC
201 790 VIDEOS VIEWS, 452 221 PEOPLE REACHED AVERAGE
AMOUNT 0.02 CENTIME PER VIEW, TOTAL 4500 EUROS
WOPAWAP
WOPAWAP
EMAIL
PHONE
(33) 06 50 70 26 74 /
(33) 09 86 41 51 44
INSTAGRAM
@agencewopawap
@wopawap_agence
TWITTER
WWW.WOPAWAP.COM
www.wopawap.com
hello@wopawap.com
WEBSITE
WOPAWAP

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TRAVEL AND TOURISM : VISUAL INFLUENCE AND MARKETING

  • 1. HOW TO GET NEW CLIENTS WITH VISUAL INFLUENCE ? WOPAWAP / INFLUENCERS AND SOCIAL MEDIA MARKETING WOPAWAP WWW.WOPAWAP.COM
  • 2. GET NEW CLIENTS BY BEING SEEN WOPAWAP WWW.WOPWAP.COM WOPAWAP HELPS THE TRAVEL AND TOURISM INDUSTRY TO GET SEEN AND HEARD BY TAPPING INTO THE POWER OF DIGITAL INFLUENCERS (INSTAGRAMMERS, BLOGGERS, SNAPCHATTERS, PINTERESTERS, AND VINERS) AND SOCIAL MEDIA
  • 3. WOPAWAP WWW.WOPAWAP.COM HOW TO GET STRONG CREATORS TO WORK FOR ME ? Strong creators are people who built a passionate community around their photos, styles or interests GIVE THEM GREAT SPOT TO SHOOT OR WRITE CREATE A STORY AROUND YOU CREATE A STORY AROUND THEM MAKE SURE THEY ARE SHARING UNIQUE MOMENTS WITH THEIR AUDIENCE ENGAGE THEM EARLY ON WWW.WOPAWAP.COM
  • 4. WOPAWAP WWW.WOPAWAP.COM THINK MOVIES, THINK FAIRY TALES, THINK STORY TELLING INFLUENCERS ARE DREAM CREATORS BUT THEY NEED TO BE DRIVEN AND MANAGED I HAVE IDEAS BUT I DON'T KNOW HOW TO START ? THIS IS WHEN WE COME TO HELP YOU. WE WILL DEFINE THE RIGHT MIX BETWEEN INFLUENCERS STRATEGY, KPI'S AND SOCIAL NETWORKDS ADS TO ACHIEVE YOUR GOALS.
  • 5. WOPAWAP BUSINESS CASE : VERBIER VERBIER IS A HIGH END SKI RESORT IN SWITZERLAND, KNOWN FOR THEIR CELEBRITIES AND DIFFICULT SLOPES. VERBIER WAS LAGGING BEHIND MOST MAJOR SWISS SKI RESORTS. ACTIVATE VERBIER COMMUNITY ON INSTAGRAM & SNAPCHAT POSITION VERBIER INSTAGRAM & SNAPCHAT REACTIVATE VERBIER FACEBOOK COMMUNITY BENCHMARK VERBIER SOCIAL NETWORKS ACROSS FIFTEEN SKI RESORTS CREATE VISUAL GUIDELINES AND STYLES FOR VERBIER INSTAGRAM ACCOUNT CREATE GOALS AND KEY PERFORMANCE INDICATORS INFLUENCE : CREATE TWO UNIQUE EVENTS DURING WINTER BASED ON LUXURY AND SKIING WITH LOCAL AND INTERNATIONAL HIGH END INFLUENCERS CREATE SOCIAL MEDIA STRATEGY GUIDE FOR FACEBOOK, INSTAGRAM, TWITTER AND SNAPCHAT MANAGE FACEBOOK AND INSTAGRAM ADS DURING SUMMER FOR MOUNTAIN BIKING
  • 6. WOPAWAP RESULTS WINTER + 10K REAL FOLLOWERS ON INSTAGRAM, + 65% ENGAGEMENT RATE, 476680 LIKES CUMULATED ON INFLUENCERS'S POSTS, 5620 COMMENTS CUMULATED AROUND #EXPLOREVERBIER, SUMMER MANAGING FB ADS, TARGETING AND RETARGETING ON FRENCH SPEAKING AND GERMAN SWITZERLAND, FRANCE, GERMANY AND LONDON FROM JUNE TO SEPTEMBER TO PROMOTE MOUNTAIN BIKE EVENTS WEBSITE TRAFIC FOR NEWSLETTER SIGN IN / 2930 CLIC FOR 229 485 PEOPLE REACH AVERAGE COSTS 1 EUROS LOCAL PROMOTION 84902 IMPRESSIONS FOR 20 071 PEOPLE, AVERAGE COST 2.5 EUROS/PER CLIC 201 790 VIDEOS VIEWS, 452 221 PEOPLE REACHED AVERAGE AMOUNT 0.02 CENTIME PER VIEW, TOTAL 4500 EUROS WOPAWAP
  • 7. WOPAWAP EMAIL PHONE (33) 06 50 70 26 74 / (33) 09 86 41 51 44 INSTAGRAM @agencewopawap @wopawap_agence TWITTER WWW.WOPAWAP.COM www.wopawap.com hello@wopawap.com WEBSITE WOPAWAP