Presence on social medias＋Present on major social medias (Facebook, Twitter, Foursquare)＋Highly interactive with “followers”, “fans”…＋Booking button on the facebook page.- Miss some concrete actions in order to make each guest participate more and feel implicate.
Action planOnline visibility: Invite journalists, bloggers and hostels’ experts to experiment the #bunk hostel Get reviews, videos and articles on blogs, magazines… Increase visibility on blogs targeting young travelers
Action plan (cont.)Website: Insert a video of the hostel and its environment on the website Make the potential guest experience the atmosphere through a video Insert a 3D overview of hostel accommodations on the website Offering a more precise view of the structure Put the reviews from Tripadvisor (eg: the last 3 reviews) on the main page of the website Describe the hostels’ facilities on the main page in big size
Action plan (cont.) Create contests on social medias Facebook: People have to take the most “#bunking” picture during their stay in order to win either t-shirts or caps of the hotel. Twitter: During the check-in, guests can win cocktails, t- shirts, caps, if they write minimum 3 tweets / retweets about the #bunk hostel on Twitter (3 for a cocktail, 5 for a cap and 10 for a t- shirt). Foursquare: Each guest who check-in on Foursquare and present it on the desk, will have one free cocktail.+ iPads will be placed near the reception area in order to encourage guests to post reviews and participate to each “social actions”