Tourism : Influencers and social media marketing
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How the tourism & travel industry taps into visual influence to get new clients by using and tracking ROI from influencers on Instagram, You Tube, Pinterest, Blogs and Snapchat
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Tourism : Influencers and social media marketing
- 1. HOW TO GET NEW CLIENTS WITH VISUAL INFLUENCE ? WOPAWAP / INFLUENCERS AND SOCIAL MEDIA MARKETING WOPAWAP WWW.WOPAWAP.COM
- 2. GET NEW CLIENTS BY BEING SEEN WOPAWAP WWW.WOPWAP.COM WOPAWAP HELPS THE TRAVEL AND TOURISM INDUSTRY TO GET SEEN AND HEARD BY TAPPING INTO THE POWER OF DIGITAL INFLUENCERS (INSTAGRAMMERS, BLOGGERS, SNAPCHATTERS, PINTERESTERS, AND VINERS) AND SOCIAL MEDIA
- 3. WOPAWAP WWW.WOPAWAP.COM HOW TO GET STRONG CREATORS TO WORK FOR ME ? Strong creators are people who built a passionate community around their photos, styles or interests GIVE THEM GREAT SPOT TO SHOOT OR WRITE CREATE A STORY AROUND YOU CREATE A STORY AROUND THEM MAKE SURE THEY ARE SHARING UNIQUE MOMENTS WITH THEIR AUDIENCE ENGAGE THEM EARLY ON WWW.WOPAWAP.COM
- 4. WOPAWAP WWW.WOPAWAP.COM THINK MOVIES, THINK FAIRY TALES, THINK STORY TELLING INFLUENCERS ARE DREAM CREATORS BUT THEY NEED TO BE DRIVEN, MANAGED AND DELIVER RESULTS I HAVE IDEAS BUT I DON'T KNOW HOW TO START ? THIS IS WHEN WE COME TO HELP YOU. WE WILL DEFINE THE RIGHT MIX BETWEEN INFLUENCERS STRATEGY, KPI'S AND SOCIAL NETWORKDS ADS TO ACHIEVE YOUR GOALS.
- 5. WOPAWAP BUSINESS CASE : VERBIER VERBIER IS A HIGH END SKI RESORT IN SWITZERLAND, KNOWN FOR THEIR CELEBRITIES AND DIFFICULT SLOPES. VERBIER WAS LAGGING BEHIND MOST MAJOR SWISS SKI RESORTS. ACTIVATE VERBIER COMMUNITY ON INSTAGRAM & SNAPCHAT POSITION VERBIER INSTAGRAM & SNAPCHAT REACTIVATE VERBIER FACEBOOK COMMUNITY BENCHMARK VERBIER SOCIAL NETWORKS ACROSS FIFTEEN SKI RESORTS CREATE VISUAL GUIDELINES AND STYLES FOR VERBIER INSTAGRAM ACCOUNT CREATE GOALS AND KEY PERFORMANCE INDICATORS INFLUENCE : CREATE TWO UNIQUE EVENTS DURING WINTER BASED ON LUXURY AND SKIING WITH LOCAL AND INTERNATIONAL HIGH END INFLUENCERS CREATE SOCIAL MEDIA STRATEGY GUIDE FOR FACEBOOK, INSTAGRAM, TWITTER AND SNAPCHAT MANAGE FACEBOOK AND INSTAGRAM ADS DURING SUMMER FOR MOUNTAIN BIKING
- 6. WOPAWAP RESULTS WINTER + 10K REAL FOLLOWERS ON INSTAGRAM, + 65% ENGAGEMENT RATE, 476680 LIKES CUMULATED ON INFLUENCERS'S POSTS, 5620 COMMENTS CUMULATED AROUND #EXPLOREVERBIER, SUMMER MANAGING FB ADS, TARGETING AND RETARGETING ON FRENCH SPEAKING AND GERMAN SWITZERLAND, FRANCE, GERMANY AND LONDON FROM JUNE TO SEPTEMBER TO PROMOTE MOUNTAIN BIKE EVENTS WEBSITE TRAFIC FOR NEWSLETTER SIGN IN / 2930 CLIC FOR 229 485 PEOPLE REACH AVERAGE COSTS 1 EUROS LOCAL PROMOTION 84902 IMPRESSIONS FOR 20 071 PEOPLE, AVERAGE COST 2.5 EUROS/PER CLIC 201 790 VIDEOS VIEWS, 452 221 PEOPLE REACHED AVERAGE AMOUNT 0.02 CENTIME PER VIEW, TOTAL 4500 EUROS WOPAWAP
- 7. WOPAWAP EMAIL PHONE (33) 06 50 70 26 74 / (33) 09 86 41 51 44 INSTAGRAM @agencewopawap @wopawap_agence TWITTER WWW.WOPAWAP.COM www.wopawap.com hello@wopawap.com WEBSITE WOPAWAP