A marketers tour of Timeline and Pages

887 views

Published on

These are the slides used for a talk I gave at the London 2012 Facebook Marketing Conference on July 18.

The slides are mostly pictures and screen shots. However, it’s worth paying attention to how Facebook Pages look on the iPad (about half way through the presentation).

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
887
On SlideShare
0
From Embeds
0
Number of Embeds
269
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

A marketers tour of Timeline and Pages

  1. 1. A Marketers Tour of Timeline and Pages Kathryn Corrick Facebook Marketing Conference, London 19 July 2012 © Emreteers 2007© Kathryn Corrick 2012
  2. 2. How unique are brand Pages? Same layout? Little text allowed in profile pictures? No splash/landing pages? Difficult to add calls to action?© Kathryn Corrick 2012
  3. 3. © Kathryn Corrick 2012
  4. 4. © Kathryn Corrick 2012
  5. 5. © Kathryn Corrick 2012
  6. 6. Is the Timeline just a gimmick?© Kathryn Corrick 2012
  7. 7. © Kathryn Corrick 2012
  8. 8. © Kathryn Corrick 2012
  9. 9. © Kathryn Corrick 2012
  10. 10. Engagement What ever that means…© Kathryn Corrick 2012
  11. 11. Cats still rule the web.http://www.webpronews.com/facebook-brand-engagement-socialbakers-study-2012-05 © Kathryn Corrick 2012
  12. 12. Taking Pages to mobile and tablets Wot. 400+ million mobile users?http://neovernacular.files.wordpress.com/2010/06/mister-chad.jpg?w=510© Kathryn Corrick 2012
  13. 13. Wot. No nice design?© Kathryn Corrick 2012
  14. 14. Wot. No Timeline?© Kathryn Corrick 2012
  15. 15. Wot. No context or extra tabs?© Kathryn Corrick 2012
  16. 16. A few other challenges© Kathryn Corrick 2012
  17. 17. Pages: a vehicle for advertising© Kathryn Corrick 2012
  18. 18. Edge Rank – the new SEO http://edgerankchecker.com/© Kathryn Corrick 2012
  19. 19. Search – but not find© Kathryn Corrick 2012
  20. 20. However… Administrating Pages is much improved and far easier to manage.© Kathryn Corrick 2012
  21. 21. © Kathryn Corrick 2012
  22. 22. WHY?© Kathryn Corrick 2012
  23. 23. Sounds obvious but… • To make Pages work you have to work at it • Have a clear understanding of what it is you’re trying to achieve • Understand Page limitations both technically and in regards who they can reach© Kathryn Corrick 2012
  24. 24. Thank you Kathryn Corrick www.kathryncorrick.co.uk @kcorrick© Kathryn Corrick 2012

×