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A Marketers Tour of Timeline and
   Pages
   Kathryn Corrick
   Facebook Marketing Conference, London
   19 July 2012
                                           © Emreteers 2007

© Kathryn Corrick 2012
How unique are brand Pages?

 Same layout?
 Little text allowed in profile pictures?
 No splash/landing pages?
 Difficult to add calls to action?




© Kathryn Corrick 2012
© Kathryn Corrick 2012
© Kathryn Corrick 2012
© Kathryn Corrick 2012
Is the Timeline just a gimmick?




© Kathryn Corrick 2012
© Kathryn Corrick 2012
© Kathryn Corrick 2012
© Kathryn Corrick 2012
Engagement
 What ever that means…




© Kathryn Corrick 2012
Cats still
                                                              rule the
                                                               web.




http://www.webpronews.com/facebook-brand-engagement-socialbakers-study-2012-05
 © Kathryn Corrick 2012
Taking Pages to mobile and tablets




       Wot. 400+ million
        mobile users?
http://neovernacular.files.wordpress.com/2010/06/mister-chad.jpg?w=510
© Kathryn Corrick 2012
Wot. No nice design?


© Kathryn Corrick 2012
Wot. No Timeline?




© Kathryn Corrick 2012
Wot. No context
                          or extra tabs?




© Kathryn Corrick 2012
A few other challenges




© Kathryn Corrick 2012
Pages: a vehicle for advertising




© Kathryn Corrick 2012
Edge Rank – the new SEO




 http://edgerankchecker.com/

© Kathryn Corrick 2012
Search –
                         but not
                         find




© Kathryn Corrick 2012
However…
 Administrating Pages is much improved
 and far easier to manage.




© Kathryn Corrick 2012
© Kathryn Corrick 2012
WHY?


© Kathryn Corrick 2012
Sounds obvious but…
 • To make Pages work you have to work at it
 • Have a clear understanding of what it is
   you’re trying to achieve
 • Understand Page limitations both technically
   and in regards who they can reach


© Kathryn Corrick 2012
Thank you
 Kathryn Corrick
 www.kathryncorrick.co.uk
 @kcorrick




© Kathryn Corrick 2012

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A marketers tour of Timeline and Pages