Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Your Blog,                Your Brand            Tips for getting started                with your blog.                Kat...
Agenda• My blogging background• Communications context• Key practices and    principles• Tools and tipsJuly 2012   © 2012 ...
Source: http://ashique47.deviantart.com/art/Don-t-Panic-and-Carry-a-Towel-208003765                    Slides at: slidesha...
Things have changed…July 2012   © 2012 Kate Carruthers | katecarruthers.com   4
Democratization     ofcommunication                                                                                       ...
A digital revolution…July 2012   © 2012 Kate Carruthers | katecarruthers.com   6
A business revolution…July 2012   © 2012 Kate Carruthers | katecarruthers.com   7
Reputation                                                                                                         is now ...
Personal Brand Authenticity Authority Assurance July 2012   © 2012 Kate Carruthers | katecarruthers.com   9
It’s like a puppy                                                  Dont get                                               ...
Preparation•   Choose a blog name•   Get a WordPress blog•   Wordpress.com is fine to start•   Register your own domain•  ...
Preparation• If you want more control move  to self-hosted• Self-hosted?     – Invest in a decent paid theme     – Lock do...
Planning• What are your goals for the  blog?     – Is it for money, promotion, burning       desire to write?• Decide what...
Planning• Who is your audience?     – What are their expectations?• Devise content plan     – Copywriting, images, videos•...
Planning• Define your rules of engagement     – Comment moderation, spam,       blogola, troll management• Check the legal...
Action• Set up a blogging schedule• Schedule clear time to blog• Just write – frequency is as  important as quality• Focus...
Action• Keep a list of ideas (carry it  with you)• Thou shalt use proper HTML  heading tags• Use white space• Make it easy...
5 Blogging Myths1. Just build it and they will come2. Daily blogging is essential3. Comments are a good metric4. You can e...
Favourite Plug-ins•   Akismet•   All in One SEO Pack•   Better Related Content•   Jetpack•   WordPress Editorial CalendarJ...
Favourite Plug-ins•   WP-PageNavi•   Simple Google Sitemap•   WordPress Database Backup•   Revision ControlJuly 2012   © 2...
Blogging Resources• Blogging: Darren Rowse  http://www.problogger.net/• Personal Brand: Dan Schwabel  http://www.personalb...
Thank-you     Feel free to contact me with      any questions or ideas     @kcarruthers     katecarruthers.comJuly 2012   ...
Upcoming SlideShare
Loading in …5
×

Your blog your brand - tips on getting started with your blog

2,512 views

Published on

Your blog your brand - tips on getting started with your blog.
Talk at WordCamp Sydney 2012 at Sydney University

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Your blog your brand - tips on getting started with your blog

  1. 1. Your Blog, Your Brand Tips for getting started with your blog. Kate CarruthersJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 1
  2. 2. Agenda• My blogging background• Communications context• Key practices and principles• Tools and tipsJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 2
  3. 3. Source: http://ashique47.deviantart.com/art/Don-t-Panic-and-Carry-a-Towel-208003765 Slides at: slideshare.net/carruthk July 2012 © 2012 Kate Carruthers | katecarruthers.com 3
  4. 4. Things have changed…July 2012 © 2012 Kate Carruthers | katecarruthers.com 4
  5. 5. Democratization ofcommunication Source: http://www.guardian.co.uk/media/2010/mar/07/rupert-murdoch-support-times and distributionSource: http://www.theaustralian.com.au/media/risks-and-rewards-ahead-as-leaders-look-to-brighter-days/story-e6frg996-1225884962472 July 2012 © 2012 Kate Carruthers | katecarruthers.com 5
  6. 6. A digital revolution…July 2012 © 2012 Kate Carruthers | katecarruthers.com 6
  7. 7. A business revolution…July 2012 © 2012 Kate Carruthers | katecarruthers.com 7
  8. 8. Reputation is now established and maintained onlineSource: Did you know you’re naked? Your Online Reputation is showingBy Lori Gamahttp://lorigama.wordpress.com/2009/08/24/did-you-know-youre-naked-your-online-reputation-is-showing/July 2012 © 2012 Kate Carruthers | katecarruthers.com 8
  9. 9. Personal Brand Authenticity Authority Assurance July 2012 © 2012 Kate Carruthers | katecarruthers.com 9
  10. 10. It’s like a puppy Dont get one if you can’t look after it properlyJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 10
  11. 11. Preparation• Choose a blog name• Get a WordPress blog• Wordpress.com is fine to start• Register your own domain• Clean-up your online presence• Setup social media and connect it to your blogJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 11
  12. 12. Preparation• If you want more control move to self-hosted• Self-hosted? – Invest in a decent paid theme – Lock down WordPress – Get good hosting, don’t just go cheapJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 12
  13. 13. Planning• What are your goals for the blog? – Is it for money, promotion, burning desire to write?• Decide what kind of blog you want – Business, professional blog, or personal?July 2012 © 2012 Kate Carruthers | katecarruthers.com 13
  14. 14. Planning• Who is your audience? – What are their expectations?• Devise content plan – Copywriting, images, videos• Setup blogosphere/news monitoring• Read up on copyright & defamationJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 14
  15. 15. Planning• Define your rules of engagement – Comment moderation, spam, blogola, troll management• Check the legal situation – Domain names, business registrations, insuranceJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 15
  16. 16. Action• Set up a blogging schedule• Schedule clear time to blog• Just write – frequency is as important as quality• Focus on perfection is your enemyJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 16
  17. 17. Action• Keep a list of ideas (carry it with you)• Thou shalt use proper HTML heading tags• Use white space• Make it easy to readJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 17
  18. 18. 5 Blogging Myths1. Just build it and they will come2. Daily blogging is essential3. Comments are a good metric4. You can easily make money from blogging5. Blogging takes up too much timeJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 18
  19. 19. Favourite Plug-ins• Akismet• All in One SEO Pack• Better Related Content• Jetpack• WordPress Editorial CalendarJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 19
  20. 20. Favourite Plug-ins• WP-PageNavi• Simple Google Sitemap• WordPress Database Backup• Revision ControlJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 20
  21. 21. Blogging Resources• Blogging: Darren Rowse http://www.problogger.net/• Personal Brand: Dan Schwabel http://www.personalbrandingblog.com/• Writing: Valerie Khoo http://www.sydneywriterscentre.com.au/• PR: Catriona Pollard http://publicrelationssydney.com.au/July 2012 © 2012 Kate Carruthers | katecarruthers.com 21
  22. 22. Thank-you Feel free to contact me with any questions or ideas @kcarruthers katecarruthers.comJuly 2012 © 2012 Kate Carruthers | katecarruthers.com 22

×