Design & the Mobile Startup @ IXDA 2013 Toronto

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Slides from "Design & the Mobile Startup", a 45 minute presentation on how great design happens in the chaos of startup culture. presented by Ron Goldin (CEO/Principal designer, Studio Akko), featured at IXDA 2013, Toronto. Visit studioakko.com for details.

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Design & the Mobile Startup @ IXDA 2013 Toronto

  1. Coming Up Next... Design & the Mobile Startup Ron Goldin, Studio Akko @akko@ixdconf #IxD13
  2. Design & the Mobile Startup: Toronto Edition #mobiledsgn #ixd13CONFIDENTIAL© 2012 Studio Akko LLC
  3. Ron Goldin
  4. Startups: no processCorporations: too much process
  5. Painting a VisionTeams & ProcessGetting Feedback
  6. Painting a Vision
  7. Defining the problemCONFIDENTIAL Painting a Vision© 2012 Studio Akko LLC
  8. “Aspire for wedding cake,start with cupcakes.”Alexa Andrzejewski
  9. timeline
  10. Problem solved:Remembering and sharingwhat you ate(Foodspotters)
  11. Problem solved:easily find the food you crave(Foodseekers)
  12. timeline
  13. Problem solved:1. Filters2. Community3. Speed
  14. Problem solved:make it easier to privatelyconnect with groups offriends at events
  15. Problem solved:get only the bestrecommendations frompeople I trust
  16. evolution
  17. Problem solved:help sellers on-site andon-the-go to run theirbusinesses(mobile)
  18. timeline
  19. Problem solved:let friends know where youare & what you’re up to(2009)
  20. Problem solved:feel like a local when you’reout of your element(2013)
  21. Communicating the solutionCONFIDENTIAL Painting a Vision© 2012 Studio Akko LLC
  22. Knowing your audience:Users & Investors
  23. Method 1:Communicate with yourimagination.
  24. “See What I Mean”Kevin Cheng@k
  25. LOGO LOGO LOGOAlexa Mike Ron@twitter @twitter @akkoEmail (?) Email (?) ron@studioakko.com
  26. LOGO LOGO LOGOAlexa Mike Ron@twitter @twitter @akkoEmail (?) Email (?) ron@studioakko.com
  27. Method 2:Communicate with code.
  28. Rome wasn’t built in a day.But you’re not building Rome.
  29. Bar exams.
  30. The MVPCONFIDENTIAL Painting a Vision© 2012 Studio Akko LLC
  31. Minimum Viable Product NOTMaximum Voluminous Product
  32. “Build half a product, not ahalf-ass product.”Jason Fried, 37signals
  33. “We may not be right butwe’re not confused.”Mike Krieger, Instagram
  34. “Solve a problem you knowwell.”Steve Martocci, GroupMe
  35. Fail Early. Fail oen.
  36. Roles & Process
  37. Designers at startupsCONFIDENTIAL Roles & Process© 2012 Studio Akko LLC
  38. IXDDEV VXD (Choose 2.)
  39. Visual Design doesn’thave to mean style.
  40. Designers as leaders.
  41. Brand & IdentityCONFIDENTIAL Roles & Process© 2012 Studio Akko LLC
  42. The experience is the identity.
  43. Bridging the Discipline GapCONFIDENTIAL Roles & Process© 2012 Studio Akko LLC
  44. Trust is more importantthan process.
  45. “You can’t have one processthat covers the world.”Leland Rechis, Etsy
  46. Startups live and breathethe product.
  47. Developers at startupsare user-centered, too.
  48. GettingFeedback
  49. Non-Traditional ResearchCONFIDENTIAL Getting Feedback© 2012 Studio Akko LLC
  50. e first 24 hours.
  51. e first 18 months.
  52. A Real, Grown Up Startup.
  53. Community ManagersCONFIDENTIAL Getting Feedback© 2012 Studio Akko LLC
  54. Advocacy & EvangelismEditorial & OutreachProduct RequirementsSupport & Help
  55. @jayzombie InstagramCONFIDENTIAL© 2012 Studio Akko LLC
  56. SuperusersCONFIDENTIAL Getting Feedback© 2012 Studio Akko LLC
  57. The squeaky wheelgets the grease.
  58. Mobile & UsabilityCONFIDENTIAL Getting Feedback© 2012 Studio Akko LLC
  59. “There’s a beauty inexploring an interface.”Bart Stein, Stamped
  60. Performance as usability.
  61. Where you launch matters.
  62. Considering scale.
  63. Late adopters are a tough crowd.
  64. Keeping up with change.
  65. Ron Goldin ron@studioakko.com @akkoAdditional videos at studioakko.com

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