My keynote speech at the Interaction 2013 conference, in London in late September 2013. I talked about why the intranet needs to support collaborative activities, outlined some core concepts (culture, governance, adoption), and then talked about the journey ahead.
12. Policies,
Procedures, Content
A place to read stuff
2
Corporate
Communications
A place we’re told stuff
1
Workflow and
Processes
A place to do stuff
3
13. What’s New?
Read the Policy on X
COMMUNICATIONS
CONTENT
Find the Leave Form WORKFLOW
5
5
10
Vision and Intent
Approach
Approach
17. Policies,
Procedures, Content
A place to read stuff
2
Corporate
Communications
A place we’re told stuff
1
Workflow and
Processes
A place to do stuff
3
Collaboration
A place to work
with other people
4
34. What’s New?
Read the Policy on X
COMMUNICATIONS
CONTENT
Find the Leave Form WORKFLOW
5
5
10
Vision and Intent
Approach and Intent
Approach
Real Work
Real Work
Real Work
COLLABORATION
COLLABORATION
COLLABORATION
How Work is Done
How Work is Done
How Work is Done
56. Preparing documents
Pre-Intranet
• Microsoft Word
• Email with
attachments
Collaborative Intranet
• Google Docs
• Wiki
• Workspaces
Example
• Healthcare Firm
– Finalising patient bill
57. Finding expertise
Pre-Intranet
• Word-of-mouth
• Calling around
Collaborative Intranet
• Expertise Profiles
• IBM Connections
• SharePoint My Site
Example
• Bayer MaterialScience
– Reducing research
duplication
58. Talking at the watercooler
Pre-Intranet
• The watercooler
• Meeting in the
hallway
• “You had to be
there”
Collaborative Intranet
• Blogs
• Yammer
• IBM Connections
• Instant messaging
64. Themes – Many Consistent Themes
Intranet
• Vision and Purpose
• Findability
• Permissions (some)
• Taxonomy (content)
• Fitness to purpose
Collaboration
• Vision and Purpose
• Findability
• Permissions (all)
• Taxonomy (sites)
• Fitness to purpose
65. Themes – Some New Themes
Intranet
• User Experience
(content)
• Personalisation
• Content Creation
• Content Closure
• Content Template
Collaboration
• Group Experience
(people)
• “Groupisation”
• Site Creation
• Site Closure
• Site Template
66. Governance Theme: Experience
User Experience
• How do we provide a
high-quality
experience to people
when interacting
with content?
Group Experience
• How do we provide a
high-quality
experience to people
when interacting
with other people?
67. Governance Theme: Tailoring
Personalisation
• “Me”
• How do we make
what shows on the
screen personally
relevant to the site
visitor?
Groupisation
• “Us”
• How do we make
what shows on the
screen relevant to
group members?
68. Governance Theme: Creation
Content Creation
• Who can create
content, when, what
conditions?
Site Creation
• Who can create a
site, when, what
conditions?
69. Governance Theme: Closure
Content Closure
• What happens to
content when it is no
longer required?
Site Closure
• What happens to
sites when the
project is finished?
70. Governance Theme: Template
Content Template
• Do we have a
consistent structure
and layout for new
content?
Site Template
• Are collaboration
sites based on a
template, and/or is
customisation
possible?
75. “The hard part is
getting people to
use it in a way
which makes
them more
productive.”
SharePoint
76. “The hard part is
getting people to
use it in a way
which makes
them more
productive.”
“There are
plenty of
examples of
failed social
software
projects. Why
did they fail?
Because they
were not
embraced by
users.”
SharePoint Socialtext
77. “The hard part is
getting people to
use it in a way
which makes
them more
productive.”
“There are
plenty of
examples of
failed social
software
projects. Why
did they fail?
Because they
were not
embraced by
users.”
“Administrators
often find it
difficult to teach
business users
how new tools
can help them in
their work.
People are busy,
and scared.”
SharePoint Socialtext IBM Connections
79. Four Stage Model of User Adoption
STAGE 4
Making
It Real
STAGE 3
Enlivening
Applicability
STAGE 2
Cultivating
Basic
Concepts
STAGE 1
Winning
Attention
80. Exemplar Stories
• How other people in your organization are
getting value and benefit
• Real people, real situations … “social proof”
• “I want that”
• On intranet, in newsletters
• E.g., rich personal profile with skills
– Traveling salesperson, different office, order received
in a foreign language, “Who here knows Spanish?”
Stage 1. Winning Attention
81. Classroom Training
• Teach the “what” of your collaboration tool
– Various design considerations
– Good for dense concentrations of people
– Hands-on = better learning
Stage 2. Cultivating Basic Concepts
82. Facilitated Group Re-Imagining
• What are the activities the group does today?
– These are underpinned by assumptions about
technology capability sets
– BUT … these have changed
– So what now?
– How can we re-imagine work?
Stage 3. Enlivening Applicability
83. Internal User Group
• Internal group made up of supportive
individuals
– Focus is on doing work better with the new stuff
– Discussions, Asking questions, Finding
expertise, Moaning together
Stage 4. Making It Real
90. STAGE 4
Making
It Real
STAGE 3
Enlivening
Applicability
STAGE 2
Cultivating
Basic
Concepts
STAGE 1
Winning
Attention
Executive
Sponsorship
Embedded
Champion
Pages on the
Intranet
Classroom
Training
Web-Based
Training
SharePoint Respondents (105)—Use
98. STAGE 4
Making
It Real
STAGE 3
Enlivening
Applicability
STAGE 2
Cultivating
Basic
Concepts
STAGE 1
Winning
Attention
Executive
Sponsorship
Internal User
Group
Embedded
Champion
One-to-One
Coaching
Easy First Steps
Real-to-Life
Scenarios
Pages on the
Intranet
Classroom
Training
Web-Based
Training
SharePoint Respondents (105)—Effectiveness