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Using WordPress for Digital Workflows and More

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Using WordPress for Digital Workflows and More

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As digital becomes more central to a book publishers life, the tools must change to keep pace. In this session we look at WordPress as a lightweight digital swiss army knife, a powerful and flexible platform that can be adapted to many publishing needs. We’ll look at using WordPress-based systems for ecommerce, marketing, catalogs and discovery and more. Participants will aslo have a hands-on demo of PressBooks (built on WordPress), a digital book production tool that participants can use to generate an epub and typeset PDFs.

As digital becomes more central to a book publishers life, the tools must change to keep pace. In this session we look at WordPress as a lightweight digital swiss army knife, a powerful and flexible platform that can be adapted to many publishing needs. We’ll look at using WordPress-based systems for ecommerce, marketing, catalogs and discovery and more. Participants will aslo have a hands-on demo of PressBooks (built on WordPress), a digital book production tool that participants can use to generate an epub and typeset PDFs.

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Using WordPress for Digital Workflows and More

  1. 1. Using WordPress For Digital Workflows and more... Hugh McGuire Kirk Biglione @hughmcguire @kirkbiglione
  2. 2. First: Setup your PressBooks account You’ll need this to make a book later
  3. 3. Next: download this test doc file ... from which we will make a book later. http://bit.ly/pressbooks-test
  4. 4. Why WordPress? that’s a blogging system, right?
  5. 5. WordPress World Domination
  6. 6. Recipe for World Domination Make People Happy Continuous Cycle of Improvement Standards Based Open Source
  7. 7. Think of WordPress as a toolbox
  8. 8. Inside the Toolbox APIs Localization Theme System Security Custom Content Types Multi-user Custom Taxonomies User roles Metadata Multi-site
  9. 9. Tools for solving real world problems
  10. 10. MARKET BOOKS TIMFERRISS.COM
  11. 11. SELL BOOKS WWW.WOOTHEMES.COM/WOOCOMMERCE/
  12. 12. BUILD COMMUNITY TASTYKITCHEN.COM
  13. 13. BUDDYPRESS BUDDYPRESS.ORG
  14. 14. PREMIUM WEB CONTENT WPAPPRENTICE.COM
  15. 15. WISHLIST MEMBER MEMBER.WISHLISTPRODUCTS.COM
  16. 16. BYOP?
  17. 17. Build Your Own Pottermore
  18. 18. Back to workflow
  19. 19. EDITORIAL WORKFLOW EDITFLOW.ORG
  20. 20. EBOOK BOOK PRODUCTION ANTHOLOGIZE.ORG
  21. 21. SCIENTIFIC JOURNALS ANNOTUM.ORG
  22. 22. Remember Google Knol? The “wikipedia killer”
  23. 23. GOOGLE KNOL KNOL.GOOGLE.COM
  24. 24. BOOK PRODUCTION: PRINT & DIGITAL PRESSBOOKS.COM
  25. 25. Principle #1: Making a beautiful book should be no harder than making a beautiful website. (ie: use a good framework and customizable templates.)
  26. 26. Principle #2: If you build your book as structured markup from the start, then you can “get” to any output you like, “easily.” (ie: make it in HTML ... and go from there.)
  27. 27. Principle #3: The distinction between “books” and the “Internet” is going to disappear. All data, even “books,” will be on the web. (ie: if you build your book on the web, it is already there.)
  28. 28. Our choice: Build from an existing platform that is native to the web, structured, and makes it easy to make beautiful websites with customizable templates. (ie: WordPress)
  29. 29. Let’s make a book
  30. 30. Login to PressBooks.com
  31. 31. If you’re account isn’t active yet, here are a few that are: austen.pressbooks.com user: austen pw: austenpw bronte.pressbooks.com user: bronte pw: brontepw twain.pressbooks.com user: twain pw: twainpw
  32. 32. PressBooks output: ebook (ibooks)

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