Journalists are generally not taught how to create a brand for themselves. But their success in today's competitive media market is about getting more views and using social media to stretch their reach. This presentation gives tips on how to do that, including a list of resources.

1. Presented by Dr. Kay L. Colley
Texas Wesleyan University
At
MediaFest22

2. Brand schmand—Why do I need a personal
brand?
• Do you want a job?
• Do you want a job in journalism?
• Do you want to start your own business?
• How many of you have a personal brand?
• What do you think a personal brand is?

3. Branding considerations
• Mission statement
• Values statement
• Associated colors
• Associated organizations
• Associated people—testimonials
• Professionalism

4. Examples
• Values statement-think ethics; what you stand for
and believe in
Examples of mission, vision and values statements
Mission statement: Dedicated to personal physical and mental fitness for people of all ages
Vision statement: Every body matters, and every mind needs the same level of care.
Value statement: Fitness, mental health, personal care, integrity and progress
• Let’s take a few minutes to talk about this and work
on it

5. Examples
• Mission statement
I will make, challenge and change the law for communities with barriers to preserve their right
to life, liberty and the pursuit of happiness.
I will make innovative, artistic bakes for everyday customers so everyone can experience the joy
of beautiful cooking.
To use my gifts for women around the world to improve their self-worth and wealth.
Template:
“I will [action] for [audience] by [skills] to [desired result].”
• Let’s take a few minutes to talk about this and work
on it

6. Okay, so how do I do this branding thing?
• Make it visual--is this your logo?
Look at the bottom of this slide; what does it tell you about
me?
What does this photo tell you about my values?
What does it tell you about my mission?
Photo vs Graphic vs Video

7. Okay, so how do I do this branding thing?
• Make it visual--is this your logo?
Associated Colors and Fonts
• Where do they fit in?
Associated People
Associations and Testimonials
Consistency Across Platforms

8. So when do I brand?
• All of the time
• Ready to get started? Try this workbook:
• https://www.pwc.com/us/en/careers/ca
mpus/assets/img/programs/personal-
brand-workbook.pdf

9. What, what? I never get any time off?
• When you take time off, ignore social
• Note and caution: Others may not

10. Resources for your personal brand
What’s a mission statement or how to create one?
https://www.indeed.com/career-advice/career-development/personal-mission-statement-
examples
Lots of mission statement examples:
https://www.missionstatements.com/
Identify your values:
https://high5test.com/personal-mission-statement/#:~:text=Identify%20your%20values
SPJ Code of Ethics:
https://www.spj.org/pdf/spj-code-of-ethics.pdf
Personal Branding tips:
https://blog.hubspot.com/sales/the-ultimate-guide-to-personal-branding
https://www.northeastern.edu/graduate/blog/tips-for-building-your-personal-brand/
https://influencermarketinghub.com/what-is-personal-branding/
https://www.canva.com/learn/personal-branding/
https://www.adobe.com/express/post/personal-branding
https://www.pwc.com/us/en/careers/campus/assets/img/programs/personal-brand-workbook.pdf