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Think Different: The toolkit for better startup ideas.

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Thinking Different: The tools for better startup ideas

The most inspiring ideas are those that connect things that on the surface don’t have much to do with each other. It’s these ideas that create new possibilities and realities within a customer’s mind.

Million dollar ideas are born from your own experiences but you need the proper tool set to think differently, obligating your mind to make connections that it habitually doesn’t make. That’s thinking different.

This workshop will give you a series of theoretical tools that are utilized in a hands on group exercise where you’ll ideate, find a business model, give and get feedback and finish with a quick pitch of your idea.

The workshop is structured to give you order, limits and to feed your natural creativity. At the same time the workshop is structured in 5-10 bursts so that you get accustomed to thinking fast and trusting your first gut instincts.

Theory
--1----Customer segmentation
--2----Problem identification
--3----Lean ideas
--4----Business model
--5----Divergence and combination
--6----Differentiation

Jimmy does content strategy, planning and execution for companies wanting to astonish their audiences. He's also a YouTuber with a channel of +23k subscribers and 3.5 million views. He’s the Tetuan Valley Whip Master in Barcelona helping startups go from idea to demo in 6 fast and short weeks.

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Think Different: The toolkit for better startup ideas.

  1. 1. JIMMY FLORES Content Strategy, Planning & Execution Youtuber Tetuan Valley Whip Master
  2. 2. THINKING DIFFERENT The tool kit for better startup ideas.
  3. 3. THINK DIFFERENT
  4. 4. Tool To Think Different 1. KNOW YOUR WHY
  5. 5. THERE’S THIS PROBLEM __________________
  6. 6. MASLOW’S HIERARCHY OF NEEDS +2
  7. 7. 7 LEVELS OF HUMAN NEED 1 Physiological • • • • • Breathing Eating Rest Reproduction Stability
  8. 8. 7 LEVELS OF HUMAN NEED 2 Security • Physical • Work • Resource s • Moral • Family • • • • Health Property Fear Social (group/ tribe)
  9. 9. 7 LEVELS OF HUMAN NEED 3 Relationships • Friendship • Affection • Sexual Intimacy
  10. 10. 7 LEVELS OF HUMAN NEED 4 Acknowledgement • • • • Self-esteem Confidence Success Respect from/towards others
  11. 11. 7 LEVELS OF HUMAN NEED 5 Self Actualization • • • • • • Morality Creativity Spontaneity Without Prejudice Acceptance Problem Solving
  12. 12. 7 LEVELS OF HUMAN NEED 6 Effect Change • Change the world • Correct injustices • Work as a group
  13. 13. 7 LEVELS OF HUMAN NEED 7 Service • Self realization through serving others
  14. 14. 7 LEVELS OF HUMAN NEED 1 Physiological 2 Security 3 Relationships 4 Acknowledgement 5 Self Actualization 6 Effect Change 7 Service
  15. 15. THERE’S THIS PROBLEM __________________ AND WE SOLVE IT DOING THIS __________________
  16. 16. OBSESS WITH IDENTIFYING IF THE PROBLEM REALLY EXISTS
  17. 17. THEN OBSESS IN SOLVING THE PROBLEM
  18. 18. Tool To Think Different 2. LEAN IDEAS
  19. 19. LEAN = IDENTIFY THE ACTIVITIES THAT ADD VALUE AND THOSE WHICH ARE WASTES OF TIME
  20. 20. IDEAS = VISIONS OF CHANGE LOOKING FOR A SUSTAINABLE AND SCALABLE WAYS TO SURVIVE
  21. 21. 1. 2. 3. 4. 5. Idea Hypothesis MVP Test Learn
  22. 22. IDEA Inspiration that you can improve and create something superior to any present solution.
  23. 23. HYPOTHESIS A supposition that validates the assumption posed in your idea.
  24. 24. MVP The minimal solution that provides value to the customer and allows you to receive value.
  25. 25. TEST An experiment designed to break and prove our hypothesis incorrect.
  26. 26. LEARN Positive Results Negative Results Do more of that! Develop more ideas to validate this result. Great! Now you know what not to do. Try again.
  27. 27. Idea Learn Hypothesis Test MVP
  28. 28. Tool To Think Different 3. BUSINESS MODEL
  29. 29. The solution to a problem is not the product it’s the entire business model. The business model is the product. -Ash Maurya
  30. 30. IDEAS NEED SUSTAINABLE & SCALABLE BUSINESS MODELS
  31. 31. BUSINESS MODEL CANVAS
  32. 32. VALUE PROPOSITION Why should people care? • It’s not about your idea or product. • Solve a problem, fill a need. • This is the context that surrounds the solution.
  33. 33. CUSTOMER SEGMENTS Who are they and why will they buy? • You exist for they pleasure and satisfaction. • Customer personas, arquetypes & psychographics.
  34. 34. CHANNELS How does your product get to the customers? • • • • Internet. Physical channels. Retail. Trunk of a car.
  35. 35. CUSTOMER RELATIONSHIPS How do you get, maintain and grow your customers? • Customer acquisition funnel. • Acquisition, Activation, Retention, Refferall, Revenue
  36. 36. REVENUE STREAMS How do you make money? • Revenue stream from each customer segment. • The value the customer receives. • How you sell what you offer.
  37. 37. KEY RESOURCES What are your most valuable resources? • The indispensable resources the business model needs to funciton. • Economic (investment/credit) • Physical (fabrication/machinery) • Intellectual (patents/people) • Human (designers/engineers)
  38. 38. KEY PARTNERSHIPS Who are your partners and providers? • On the shoulders of giants. • Key resources you can’t do in house. • Partnerships with non competitors and coopetition.
  39. 39. KEY ACTIVITIES What’s most important for the business? • Things and actions needed for the business model to function. • Production • Problem solving (consulting/engineering) • The bare minimum, start eliminating activities until the business model breaks.
  40. 40. COST STRUCTURE What are your expenses? • Costs of sustaining this business model. • The most important expenses (vitals). • The most expensive resources and activities. • Fixed and variable costs. • Economies of scale.
  41. 41. THIS IS THE PRODUCT
  42. 42. Tool To Think Different 4. IDEAS FOR THEM
  43. 43. IDEAS TO CAPTIVATE PEOPLE IDEAS TO BREAK DOWN INDIFFERENCE
  44. 44. IDEAS FOR PEOPLE YOU WANT LIKE TO SPEND YOUR DAYS WITH?
  45. 45. BUILD STUFF FOR THEM
  46. 46. PSYCHOGRAPHI CS • Lifestyle
  47. 47. PSYCHOGRAPHI CS • Lifestyle • Personality
  48. 48. PSYCHOGRAPHI CS • Lifestyle • Personality • Interests
  49. 49. PSYCHOGRAPHI CS • • • • Lifestyle Personality Interests Values
  50. 50. PSYCHOGRAPHI CS • • • • • Lifestyle Personality Interests Values Attitude
  51. 51. MYERS-BRIGGS
  52. 52. MYERSBRIGGS • • • • • • • • Inspector (ISTJ) Protector (ISFJ) Counselor (INFJ) Mastermind (INTJ) Craftsman (ISTP) Composer (ISFP) Healer (INFP) Architect (INTP) http://www.truity.com/view/types • • • • • • • • Dynamo (ESTP) Performer (ESFP) Champion (ENFP) Visionary (ENTP) Supervisor (ESTJ) Provider (ESFJ) Teacher (ENFJ) Commander (ENTJ)
  53. 53. PERSONALITY DETERMINES BEHAVIOR
  54. 54. Tool To Think Different 5. NEW CATEGORIES
  55. 55. PRODUCT CATEGORIES DIVERGE
  56. 56. H2O
  57. 57. H2O
  58. 58. H2O
  59. 59. H2O
  60. 60. H2O
  61. 61. CREATIVE COMBINATION CROSSING CATEGORIES
  62. 62. YogaSak.com Technology Fitness
  63. 63. YogaSak.com Flea Market Crafts
  64. 64. Fashion Technology
  65. 65. Subscription Books
  66. 66. doppelganger.jp Security Cycling
  67. 67. Footwear Ergonomic
  68. 68. Cooking Art & Tech
  69. 69. THINK WHY CAN’T IT BE THIS WAY?
  70. 70. DREAM OF CREATING AND OWNING THE CATEGORY
  71. 71. HUSTLE TO BE THE FIRST BRAND IN THE CATEGORY
  72. 72. BE THE 1ST TO SOMEONE
  73. 73. Tool To Think Different 6. THINKING DIFFERENT
  74. 74. CATEGORY
  75. 75. SCARCITY
  76. 76. EASE OF USE
  77. 77. SECURITY
  78. 78. EFFICIENCY
  79. 79. COMPACT
  80. 80. IMPERMEABLE
  81. 81. RETRO / MODERN
  82. 82. DESIGNED BY
  83. 83. FRESH
  84. 84. ORGANIC
  85. 85. SUSTAINABLE
  86. 86. TRACEABLE
  87. 87. NON ANIMAL TESTED
  88. 88. CUSTOMER SERVICE
  89. 89. DELIVERY SPEED
  90. 90. COMPANY DEMOGRAPHICS
  91. 91. SIMPLICITY
  92. 92. OPTIONS
  93. 93. EXPERIENCE
  94. 94. THINK DIFFERENT
  95. 95. THINK DIFFERENT SOLVE PROBLEMS
  96. 96. THINK DIFFERENT SOLVE PROBLEMS FOR PEOPLE
  97. 97. Tool To Think Different 6. READ
  98. 98. BIBLIOGRAPHY • • • • • • • The Lean Startup – Eric Ries Business Model Generation – Alexander Osterwalder Eating The Big Fish – Adam Morgan Permission Marketing – Seth Godin Experience Economy – B. Joseph Pine II Positioning – Al Ries The Cultire Code – Clotaire Rapaille • • • • • • • The Art of The Start – Guy Kawasaki Ogilvy On Advertising – David Ogilvy The Startup Owners Manual – Steve Blank Content Strategy For The Web – Kristina Halvorson The Art Of Community – Jono Bacon Pitch Anything – Oren Klaff The Origin Of Brands – Al Ries
  99. 99. JIMMY FLORES Private consulting services on content strategy, planning &execution. jimmy@jimmyflores.es
  • BrentChandler1

    May. 28, 2016
  • rootycakes

    Oct. 3, 2014

Thinking Different: The tools for better startup ideas The most inspiring ideas are those that connect things that on the surface don’t have much to do with each other. It’s these ideas that create new possibilities and realities within a customer’s mind. Million dollar ideas are born from your own experiences but you need the proper tool set to think differently, obligating your mind to make connections that it habitually doesn’t make. That’s thinking different. This workshop will give you a series of theoretical tools that are utilized in a hands on group exercise where you’ll ideate, find a business model, give and get feedback and finish with a quick pitch of your idea. The workshop is structured to give you order, limits and to feed your natural creativity. At the same time the workshop is structured in 5-10 bursts so that you get accustomed to thinking fast and trusting your first gut instincts. Theory --1----Customer segmentation --2----Problem identification --3----Lean ideas --4----Business model --5----Divergence and combination --6----Differentiation Jimmy does content strategy, planning and execution for companies wanting to astonish their audiences. He's also a YouTuber with a channel of +23k subscribers and 3.5 million views. He’s the Tetuan Valley Whip Master in Barcelona helping startups go from idea to demo in 6 fast and short weeks.

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