SlideShare a Scribd company logo
1 of 5
This is a contents 
page taken from 
the magazine 
“Shout”. This is a 
pop magazine 
targeted at female 
teenagers
Layout- 
 The layout of the contents simplistic to 
aid easy navigation throughout the 
magazine. This is evident through the use 
of articles being separated into different 
categories. This makes trying to find 
particular features much easier; which is 
appropriate for the target audience 
because they wouldn’t bother spending 
ages looking for something. They want 
everything fast and now. 
 The page numbers are in front of the 
descriptions which again creates an ease 
of use. 
 The actual page numbers and articles are 
in two columns which creates an 
organised look. But then pictures come 
are randomly placed on the side to make 
the page look visually interesting. It also 
creates a scrap book feel because 
everything is at different angles and 
sizes, making the layout appear less 
confined. This could be highlighting the 
stereotype that teenagers don’t like 
boundaries or conformity.
Colour- 
 The colour scheme is very simplistic as 
only a few colours are used. The main 
bulk of the page is white which connotes 
freshness which could relate to the music 
featured in the magazine. It also creates 
an uncluttered, simple feel because the 
text and pictures which are coloured 
almost jump off the page. 
 Yellow is also used to highlight the 
different sections that the content is filed 
under. 
 Bright pink is also used for a block of 
colour on the right hand side and for the 
page numbers. This burst of colour looks 
is particularly impactful because of the 
plain background. 
 Such bright colours as yellow and pink 
are appropriate for the target audience 
because it connotes youth and fun which 
would appeal to them.
Images – 
 There is one main image to the right of 
the actual contents. The model looks 
very stern as she’s not smiling. This gives 
the magazine a slightly more formal feel. 
Although, it’s likely she’s a fashion model 
and so it would be a typical image from 
that aspect. 
 Other smaller images feature below the 
main one. These are of pages in the 
magazine. This is useful because it means 
the reader can get a sense of the articles 
and layout of the magazine without 
having to spend time looking through it. 
 There is also an image of a dress, which 
connotes to the idea of being fashionable 
which would be appealing to the target 
audience, as they want to look good.
Font- 
 A number of different fonts and sizes are 
used in the contents page. This depends 
on how important the text is. 
 For example the font for the categories 
of articles like “Win” are much bigger 
than the information about 
subscriptions. This is because the 
categories are what’s most important 
and are what would make you want to 
buy the magazine. Hence you want these 
to be what the readers eye is drawn to 
first. 
 All of the fonts used are slightly different 
styles but they are all sans serif. This is 
appropriate for the target audience 
because it connotes a sense of 
informality, which is what teenagers 
would be used to and would feel more 
comfortable reading.

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Shout Magazine Contents Page Analysis

  • 1. This is a contents page taken from the magazine “Shout”. This is a pop magazine targeted at female teenagers
  • 2. Layout-  The layout of the contents simplistic to aid easy navigation throughout the magazine. This is evident through the use of articles being separated into different categories. This makes trying to find particular features much easier; which is appropriate for the target audience because they wouldn’t bother spending ages looking for something. They want everything fast and now.  The page numbers are in front of the descriptions which again creates an ease of use.  The actual page numbers and articles are in two columns which creates an organised look. But then pictures come are randomly placed on the side to make the page look visually interesting. It also creates a scrap book feel because everything is at different angles and sizes, making the layout appear less confined. This could be highlighting the stereotype that teenagers don’t like boundaries or conformity.
  • 3. Colour-  The colour scheme is very simplistic as only a few colours are used. The main bulk of the page is white which connotes freshness which could relate to the music featured in the magazine. It also creates an uncluttered, simple feel because the text and pictures which are coloured almost jump off the page.  Yellow is also used to highlight the different sections that the content is filed under.  Bright pink is also used for a block of colour on the right hand side and for the page numbers. This burst of colour looks is particularly impactful because of the plain background.  Such bright colours as yellow and pink are appropriate for the target audience because it connotes youth and fun which would appeal to them.
  • 4. Images –  There is one main image to the right of the actual contents. The model looks very stern as she’s not smiling. This gives the magazine a slightly more formal feel. Although, it’s likely she’s a fashion model and so it would be a typical image from that aspect.  Other smaller images feature below the main one. These are of pages in the magazine. This is useful because it means the reader can get a sense of the articles and layout of the magazine without having to spend time looking through it.  There is also an image of a dress, which connotes to the idea of being fashionable which would be appealing to the target audience, as they want to look good.
  • 5. Font-  A number of different fonts and sizes are used in the contents page. This depends on how important the text is.  For example the font for the categories of articles like “Win” are much bigger than the information about subscriptions. This is because the categories are what’s most important and are what would make you want to buy the magazine. Hence you want these to be what the readers eye is drawn to first.  All of the fonts used are slightly different styles but they are all sans serif. This is appropriate for the target audience because it connotes a sense of informality, which is what teenagers would be used to and would feel more comfortable reading.