ideas for genres etc.

1. THE MUSIC INDUSTRY
INTRODUCTION
By Katie McQuillan

2. TASK ONE – EMINEM FACT FILE
• His real name is Marshall Bruce Mathers III
• He is aged 44
• The genre of his music is rap/hip hop
• His style and image is baggy jeans and baggy top
• His record labels are Shady records, Interscop records, aftermath entertainment, rawkus records, goliath records,
universal music publishing, game recordings, web entertainment, bassmint productions, mashin’ duck records.
• After Eminem traveled to Los Angeles and became runner-up in the 1997 Rap Olympics MC Battle, Dre listened to the
rapper's cassette in the basement of executive Jimmy Iovine's home. Dre was so impressed that he signed Eminem to
his Interscope Records label.
• He never knew his father, Marshall Mathers Jr., who abandoned the family when Eminem was still an infant and rebuffed
all of his son's many attempts to contact him during his childhood. As a result, Eminem was raised by his mother,
Deborah Mathers. She never managed to hold down a job for more than several months at a time, so they moved
frequently between Missouri and Detroit, Michigan, spending large chunks of time in public housing projects. As a
teenage dropout, Eminem found a way to express his passion for language, as well as to release his youthful anger,
through the emerging musical genre of hip-hop.
• Age range, 18-22 and the Gender would be mostly male but also female .
• He has won an extensive amount of awards including Grammy Award - Best Rap Album for "Recovery“, World Music
Award - World's Best Selling Pop/Rock Artist, Oscar - Best Song From a Motion Picture: "Lose Yourself"

3. TASK TWO – SHADY RECORDS FACT
FILE
• The parent organisation of Shady records is Universal Music Group.
• It was founded in 1999
• Signed acts include Eminem himself, D12, Slaughterhouse, Yelawolf, Bad Meets Evil, Westside Gunn, Conway, & Hall N'
Nash, while former acts include 50 Cent, Obie Trice, Stat Quo, Bobby Creekwater, and Cashis.
• The genre of music they focus on his mostly rap/hip hop
• Their motto/statement is ‘trust us’
• Shady Records is an American record label founded in 1999 by rapper Eminem and his manager Paul Rosenberg, after the
highly successful release of Eminem's The Slim Shady LP. They both serve as the label's presidents.

4. TASK THREE – JOB ROLES OF A
TYPICAL RECORD LABEL
• The CEO (chief executive officer) is in charge of the business of the whole company. In addition, each label also has its own president.
Under the president of the individual label, there are vice presidents in charge of different departments.
• Business Affairs - This department deals with the business side of things. It takes care of bookkeeping, payroll and general finances.
• Legal Department - This department is responsible for all the contracts that are made between the company and the artist, as well as
contracts between the record label and other companies. Any legal issues that arise (such as lawsuits between an artist and the company)
go through this department.
• A&R - The A&R (artists and repertoire) department is often considered the most glamorous department at a record label. This is because
A&R is in charge of discovering new talent. They do everything from assisting with song selection to choosing the people that will produce
the album to deciding where the album will be recorded. The people in this department work as the link between the recording artist and
all the other departments of the record company.
• Artist Development - This department is responsible for planning the careers of the artists who are signed to the record label. It promotes
and publicizes the artists over the course of their career.
• Marketing Department - This department creates the overall marketing plan for every album that the record company will release. It helps
coordinate the plans of the promotion, sales and publicity departments.
• New Media - This department is in charge of dealing with the newer aspects of the music business, including producing and promoting
music videos for the artist. In addition, this department is often responsible for helping an artist create a presence on the Internet. It deals
with the new technologies in which artists can stream music and music videos through the Internet.
• Art Department - This department is in charge of all the artwork that goes along with producing an album. This includes CD cover art,
advertisements and displays at music stores.
• Promotion Department - This department's main purpose is to make sure that an artist is being played on the radio. It must get an artist's
new songs on the radio in order to ensure the future success of the record company. This department makes sure that all the other
departments are communicating about the best way to sell the artist to the public.
• Sales - This department oversees the retail aspect of the record business. It works with the record store chains and other music stores to
get new albums onto retailers' shelves. The sales department often coordinates these efforts with the promotion and publicity
departments.