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1. AMAG Pharmaceuticals Business Analysis
Every year companies experience a fire, earthquake or hurricane that obliterates company servers,
and hence, destroys all company data as well. Hackers and viruses can also result in major data
loses. Let the biggest data recovery disasters of 2015 serve as a warning that if you don't have a
backup plan for your data, your company could land in hot water. As a business owner, you work
hard to put food on the table, so why leave a security hole open? Around 70 percent of businesses
that experience a data loss will go out of business within the first year. AMAG Pharmaceuticals A
company based out of Boston, AMAG Pharmaceuticals has around 300 employees, and they are
heavily regulated. The company first experienced data loss when an employee moved an HR folder
into Google Drive, but it failed to sync. As a result, the files all disappeared, and there were others
that the owner did not even own. While the employee tried to find the recycle bin and desktop for a
copy, everything had vanished without a trace. Luckily, because AMAG had backup, they restored
their files within a matter of a couple clicks. ... Show more content on Helpwriting.net ...
In total, the charity boasts more than 2,800 employees and volunteers, and they have worked to
enhance both the care and support that people with Alzheimer's have. One day, the Alzheimer's
Association faced a problem with one of their departing employees. He deleted his email before
leaving the door. Whether he wanted to be helpful or erase a personal email, the consequences were
devastating. Among those emails were messages that were essential to the fundraising efforts. Every
pledge and every contact becomes crucial in this business, but luckily, the company had a backup
plan that gave them a restore function.It's a devastating situation that could have left 2,800
employees without a job if they had not been
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2. Creativity And Creativity In Advertising
This essay is a critical analysis which supports the thesis that advertising requires creativity and
should be regarded as an entertainment and art form. An in–depth look will be given into the various
different persuasive and promotional functions of advertising, different perspectives of leading
figures in the advertising industry, changing patterns in consumer behavior, the impact of digital
technologies on media consumptions, advertising saturation and creativity as a gendered construct.
In today's world, advertising and creativity essentially go hand in hand. Without creativity,
advertisements lack that spark or x factor as some may say. Creativity is also seen as being
increasingly important in a variety of other professions. Architecture ... Show more content on
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As explained above, since creativity requires originality and effectiveness, an example for a creative
advertisement would be the Coca Cola friendship machine advertisement. As seen in the video by
Creative Guerrilla Marketing, (2011) it is an advertisement about the drink but with a twist; a
regular advertisement would show a person inserting coins inside the vending machine and
collecting his/her drink. But in this particular advertisement, the vending machine is a tall one and
the coin slot is located right at the top which would make it quite difficult for a person with average
height to obtain their cola. They brought in some creativity into this advertisement by showing
friends lifting their other friends on their shoulders to insert the coins into the coin slot of the
vending machine which in turn, brought all the friends a lot closer. This innovative idea garnered a
lot of attention and eight hundred bottles of coca cola were purchased in a short span of only nine
hours which is 1075% more cokes than those purchased via a regular vending machine. This
example alone just proves how important and effective creativity is in
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3. Rhetorical Analysis Of Advertisements
Make Girls go crazy with Deodorant
There are many products that are not from the same manufacturer competing against one another for
gross and income. An example would be deodorant. Two of the most popular and used deodorants
would be Old Spice and AXE. AXE targets their main consumer base of young men 18 to 24 years
old. Old spice on the other hand usually target toward an older audience of men. Though the two
different brands of deodorant target different audience, they both contain sexual imagery to appeal
to the crowd.
AXE appeals to the younger crowd by seemingly to proclaim 'use AXE and you could get girls and
smell good even though you are a nerd or a geek'. AXE's advertisement was of a cool, half–naked,
fit, tattooed, hip and white athlete, next to a half naked beautiful girl staring intently at the male. The
athlete was Ryan Sheckler, a professional, 3x gold medalist in the X–Games, skateboarder. The
advertisement shows ethos, as they have chosen a famous athlete who is well respected by the
audience of younger men. Choosing Ryan Sheckler, it portrays all the good looking; super ... Show
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Sexual imagery has become a trend in the business of advertisement, which has become extremely
efficient. Tom Reichert in "The Prevalence of Sexual Imagery in Ads Target to Young Adults," states
in his journal, "To determine if advertisers use sexual imagery to appeal to youth, 2,863 ads in
magazines read by young and mature adults were compared. Results indicate that ads targeted to
young adults were 65% more likely to contain provocatively dressed models and 128% more likely
to contain sexual behavior than those for mature adults. In the ads young adults, female models were
3.7 times more likely to be portrayed sexually than were male models. The findings suggest that
advertisers use sexual imagery, primarily by means of female modes, to appeal to young audiences."
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4. Generic Strategies of Ba
1
Executive Summary Background and Introduction External Analysis .1 Macro Environmental
analysis .1.1 .1.2 .1.3 .1.4 .1.5 .2 Political and Legal Factors Economic Factors Social Factors
Technological Factors Environmental Factors
Micro Environmental Analysis .2.1 .2.2 .2.3 .2.4 .2.5 Industry Analysis Market Analysis Competitor
Analysis Customer Analysis Stakeholder Analysis
4.0 4.1 4.2
4.2.1 4.2.2 4.2.3 4.2.4 4.2.5
Internal Analysis Resource Analysis Marketing Audit Marketing Strategies Audit Marketing
Structure Audit Marketing Systems Audit Marketing Function Audit Marketing Productivity Audit
4.3 4.4 4.5 5.0
6.0 7.0
Innovation Audit Other Auditing Tools SWOT Analysis
Conclusion Bibliography Appendices
2
This ... Show more content on Helpwriting.net ...
BA has already started to react to this by collecting required information on the 'manage my
booking' section of its website. 2 It may be necessary to change the specification of a product
quickly, if a competitor offers customers better value–for–money. 4
The demand for air travel is characterised by a very high income elasticity. Therefore, as the
world economy grows, so the demand for air travel can be expected to increase too. The political
situation in Iraq has helped to drive oil prices to a record high and for BA, the oil price rise might
add £100 million to their costs. In response, the cost of fuel surcharges is always at risk (appendix
2). BA is in the business of transporting people to and from worldwide destinations for both
business and pleasure. If the international economy slows down, business trades less and fewer
business people will use planes. Equally, people may choose less 'exciting ' holidays. 3.1.3 Social

5. Factors
The social and cultural influences on business vary from country to country however it is important
that such factors are considered and include demographic and cultural aspects. These factors affect
customer needs and the size of potential markets. Demographic changes have resulted in the
development of the 'grey' market3
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6. Top Ten Advertising Agency in India
Top Te'Advertising' is a medium meant to propagate ideas to people using any means of
communication. Liberalization has empowered advertising and has completely changed the Indian
advertising scenario. The major areas touched by advertising are FMCG's food market, cosmetics
etc.
Advertising is like the two sides of a coin. Sometimes it may seem that advertisements send out the
wrong message or impel people to buy certain products. On the other hand, advertising can be
perceived as a means to sell a product or a service which can improve by competition.
Today, advertising is booming. With the growing markets and competition, it has become an
essential tool to reach the target market as well as the target audience.
Advertisers in India have ... Show more content on Helpwriting.net ...
In this process, the agency includes innovative ideas.
FCB–Ulka advertising pvt. Ltd:– Head Mr. Anil Kapoor (Managing Director and CEO):
FCB, being one of the the top three advertising agencies in the USA, ranks number 10 in the world.
FCB–Ulka has made its mark in India as Ulka Advertising. It was founded in 1961. On the creative
front, Ulka is known to stand out. FCB–Ulka has made a smooth transition from a creative shop to a
large mainstream agency. Around the mid–seventies, FCB–Ulka had become the fifth largest agency
in India and has sustained this status till date. The efforts of FCB–Ulka deserve praise. It also gave
recognition to those brands that were not in the limelight earlier but are now completely above other
market players. Santoor soap did thorough research and focused on advertising which gave growing
sales figures against stiff competition from Levers and P&G brands. Not surprisingly, FCB–
Ulka is seen as a turnaround specialist – an agency that does brand building and more.
Rediffusion DY&R Pvt Ltd:– Mr. Mahesh Chauhan (President):
This advertising agency places its people first. It believes that the strength of a brand lies in the
efforts the people of the organization make. Rediffusion DY&R follows system–driven
'thinking' in its culture. The agency attracts right minds because it thinks of a perfect balance
between creativity and strategy.
RK Swamy BBDO Pvt Ltd:– Mr.
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7. Public Relations Campaign For New York Animal Rescue Shelter
Often overlooked and misunderstood by society, public relations is an industry that can be perceived
as the "key to effective communication" (PRIA, 2015). Through the use of communication theories
public relations agencies are able to live up to this expectation by creating original campaigns, using
traditional methods in conjunction with innovative strategies. As a consequence of this century's
extreme technological development, taking advantage of the media ecology has become the focus of
many public relations campaigns. Creative agency network, Bartle Bogle Hegarty believes in the
importance of keeping in touch with traditional communication models and theories with the
integration of modern techniques. This is especially evident in their 2014 campaign for New York
animal rescue shelter 'Social Tees', called 'Puppy Love'.
The implementation of communication theories and models to a public relations campaign is
imperative to its success. Aligning with the advancements of the media, more specifically social
media and the rise of citizen journalism, the press agentry or publicity model is fundamental to any
campaign. Based around the requirement for free media, this model outlines the technique of
orchestrating public stunts to gain media attention (Johnston & Sheehan, 2014). In order to execute
this model successfully, a PR professional must have thorough knowledge of media choices, what
kinds of events make news headlines and the campaigns target audience. Understanding
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8. Case Study 3
November 28, 2012
MAR 4156– 12Fall_0001
Case Study #3
Case 13–2: Scotch Whisky in China: A Taste of the Good Life
1. Why are Diageo, Pernod Ricard, and other marketers of global spirits brands localizing
advertising campaigns in emerging markets?
Diageo, Ricard, and other marketers of global spirits brands are localizing their advertising
campaigns in emerging markets because no two countries or their inhabitants are alike. Every
country has a diverse set of consumers that have specific tastes and preferences based on
geographical location, religion, age, religion, sex, education, and social and economic class as well
as consumer perceptions which global brands, specifically global spirits brands, should pay close
attention when ... Show more content on Helpwriting.net ...
He goes on to describe the different segments which include the "guanxi men, who are status driven
men ages 35 to 45" whose consumption occurs during networking as they spend the majority of
their time "setting up business deals" (Keegan & Green, 2011). Another group for Diageo's China
market segmentation and consumption category is women; list the same age bracket as the guanxi
men, who are "strong and independent" (Keegan & Green, 2011). As stated in previous text, as
emerging markets GDP continue to increase in emerging markets so too will the aspirational classes
and the thirst for Scotch. This and the relaxation of legal issues as the world evolves will control and
ultimately increase the consumption habits of Scotch whiskey consumers globally.
3. Why are some spirits products and brands strictly local, while some have global potential?
The choice to remain strictly local or explore their potential in the global market is determined by
several factors within the brand itself. This all based on the resources the brand has that will or will
not allow them to expand globally given the opportunity. This also includes the brands ability to
understand and respond to their target culture in their product design and advertising. There are
numerous local spirits brands in emerging markets that produce spirits specific to their culture. This
will hinder then if ever they decide to expand in the global
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9. Business: Axe Commercial Research Essays
Introduction with Background Information Company Axe is one of the 400 brands which is
belonged to Unilever Company. The portfolio of this multinational company focuses on health and
wellbeing mainly, including food, beverages, cleaning agents and personal care products. Many
world–leading brands including Axe, Lipton, Knorr, Dove, Hellmann's and Omo are some of these
brands (unilever.com). Market Axe Brand, which was named Lynx in Europe, was first launched in
France in 1983 as a teenage boys' grooming category (theguardian.com). For its first 19 years since
1983, AXE brand has developed its market merely in Europe. Later on, in 2002, AXE was
introduced to another big market–– the U.S and increased its target customers ... Show more content
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However, according to most of the commercials they did before, their advertisements are well
known for sexual humor and exaggerated scenarios and exaggerated scenarios that play into male
fantasies. Significant changes about the campaign has changed in the year of 2014. The way how
the company promoted the Axe Peace fragrance line gave a new idea to the public with its content
and meaning behind. The new global campaign and commercial advertisement is related to peace.
The concept behind the advertisement and its marketing campaign was developed with the Peace
fragrance because Axe often visits college campuses and they finds peace and harmony are the
topics and themes that are supported by students (time.com). Thus, it aims to generate the awareness
of the peace message, as well as encouraging people to take simple but meaningful actions that will
have a positive impact on the future of their world. Also, partnered with international non–profit
organization, Peace One Day, Axe brand set a Peace Day on 21st September, 2013 (unilever.com).
$250,000 from Axe brand was donated to the organization and is promoting it in its advertisements
and on Facebook page (businessinsider.com). Besides these, the promotional campaign also includes
a Kiss–For–Peace Twitter hashtag. Users can submit photos of themselves kissing to Axe, and the
best photos are being broadcast on electronic
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10. Why the Levi Advertisements Were Successful Essay
Why the Levi Advertisements Were Successful
Levi's began to manufacture jeans around the 1870s, and jeans were originally working men's
clothing. During the 1950s people aged 13–19 became known as teenagers, prior to this people were
all either children or adults. Jeans became popular clothes for teenagers because they were seen as a
sign of rebellion against parents and authority. The jeans wearing teenagers then grew up and
become parents meaning that the next generation of youngsters saw older people wearing the jeans
and refused to wear them. This forced jeans to become unfashionable throughout the early 80s. In
the mid 80s Levi's hired a highly successful advertising company (Bartle Bogle ... Show more
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These may be indicating warning, or danger. There is excitement in the air. The next shot shows the
man lowering himself into the bath, with the cooling water in this scene being a dramatic contrast to
the heat and excitement previously, however the way the water seeps over the mans crotch are a
would be for many very sexually attractive. At the end of this commercial the text "Now available
pre–shrunk" is displayed. In the past jeans would not be available pre–shrunk, and people would
often sit in the bath to help mould the jeans to the shape of their bodies. As these advertisements
were set around the 1950s, when jeans would not be available pre–shrunk, we assume that the man
was sitting in the bath to shrink his jeans to his body. In this advert the image of a typical single
male seems to be portrayed. The man is conventionally good looking, with a good body, and we are
led to believe that he is meeting a girl. This is how a lot of young men at that time would wish to be,
meaning that many viewers would believe wearing the jeans would make them more good looking,
and more likely to get a woman.
Advertisement 67 shows the text "Now available stone washed" at the end, as in the past people
would also often wash their jeans along with stones to create a stone washed effect. This features
another conventionally good–looking man again, walking into a laundrette. He walks in and
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11. The Techniques Used by Bartle, Bogle and Hegarty to...
The Techniques Used by Bartle, Bogle and Hegarty to advertise Levi's From the mid 1950's
onwards, jeans have been especially associated with particular types of male American youth
heroes, including James Dean, the young Marlon Brando, and their sixties followers – heroes who
have become symbols of the youth and rebellion in almost all Western cultures. Before World War
Two jeans were worn as men's work wear, so that workers had something comfortable to wear but
after World War Two, the jeans became very popular with the war heroes who were returning from
fighting. Through the 1960's and 1970's, ever since the exportation of jeans from America during the
heady days of rock and roll, the ... Show more content on Helpwriting.net ...
They were always considered the "tough guys". They thought they could get anything they wanted,
and everyone liked and admired them even though they were rebels. Everyone between the age of
15–19 years wanted to be like them and the Levi's commercials encouraged teenagers to go out and
buy some jeans so they could be rebels too. This is exactly what Bartle, Bogle and Hegarty wanted.
They produced a sequence of cinema and television advertisements. All of the advertisements have
a shot of the protagonist and show how he will do anything to protect his jeans. For example, in the
advertisement "The Beach", the 'Levi's Man' gets his dog to keep guard over his jeans. Also in the
"Pawnbroker", the protagonist has to get some money for his car. When he leaves, the owner points
to his jeans. You could tell he really didn't want to sell them but had to, in order get some money. All
the Levi's commercials display an image of sex, youth, freedom and rebellion. In the advertisement
"Parting", the 'Levi's Man' gave a woman a pair of Levi 501's. The women took the jeans home and
put them on. To illustrate the image of sex in this advertisement, they show close–ups of the jeans
being put on and the buttons being done up slowly. All the songs used in the advertisements were
number one hits. The music was
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12. Droga5 Week 1 Summary
Top 10 Hires of the Week
Droga5 London
Droga5 has announced the promotions of two key creatives to leaders of its London office. Creative
Directors Rick Dodds and Steve Howell will assume the roles of Executive Creative Directors,
reporting to Chief Creative Officer David Kolbusz, effective immediately. Dodds and Howell have
been creative partners for nearly 13 years, having first teamed up at Buckinghamshire New
University before beginning their professional careers together at Saatchi & Saatchi London. Seven
years at Saatchi & Saatchi led to Dodds and Howell joining Droga5 New York in 2012 as Art
Director and Copywriter, respectively. The pair created some remarkable campaigns, resulting in
quickly being appointed Creative Directors in 2013. Following what was supposed to only be a brief
stint at Droga5 London, Dodds and Howell have decided to make a permanent move to their native
England to work across the agency's client roster and new business initiatives. The creative duo has
most recently produced work for Hobbs's "Make an Understatement" campaign, and they are
currently creating work for Vita Coco, Radox, Impulse, Belstaff ... Show more content on
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Thessman joins Wunderman New York from Havas Worldwide where he served as Executive
Creative Director. With more than 17 years of international experience, Thessman has demonstrated
the ability to create award–winning global brand campaigns. In his new role, Thessman will lead
accounts including United Airlines, Coca–Cola, E*TRADE and Isle of Capri, partnering with Jamie
Gallo, President of Wunderman New York, and working closely with Lincoln Bjorkman,
Wunderman's global CCO. Prior to joining Havas New York in 2015, Thessman was the global
executive creative director for Hong Kong–based TBWA, where he successfully led Infiniti and was
a member of TBWA's global Digital Arts
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