3. 35-64 years old

4. College-educated

5. $175,000+ income

6. Successful entrepreneurs, doctors, executives

8. Situation Analysis

9. SWOT Analysis

10. Media Plan

11. Objectives Two main goals of this campaign will achieve: Triple wholesales of “XXX” Hummer vehicles Replace the shrinking demand for military vehicles with equal to or more than commercial sales

12. MarcomM Objectives Raise top of mind awareness among target audience to 50% Build on the image/mystique of the Hummer Differentiate Hummer from any vehicle on or off the road Re-enforce Hummer’s off-road capabilities Deliver qualified, preconditioned leads to dealers

13. MEDIA Tactics Consumer magazines to deliver the “lifestyle” message Through these initiatives, our media impact is estimated to result in: Average R of 54% Average F of 3.6 times Total gross impressions of 1,556,240

14. Publications

16. Create more user-friendly Marketing Communications Planner

17. Empower dealers with tools to generate new leads and maintain contact with hot prospects

18. Continually refine and improve our co-op program

19. Enhancecommunication between the dealers, the agency, and AM General

20. Involve dealers in national marketing programs

22. One new marketing tip per month

24. Road Test results

25. Testimonials

26. Stories of Hummer Adventures

29. Additional Marketing Tactics Promotions and Merchandising Programs Forbes Magazine Business Week The Broward Marine Summer Cruise

30. Additional Marketing Tactics Public Relations and Trade Shows Automotive Magazines

31. Additional Marketing Tactics Public Relations and Trade Shows Automotive Magazines Lifestyle-oriented Publications Franco Public Relations Publication relations Events North American International Auto Show National Auto Dealers Association Meeting Safari Club International Show Arnold Schwarzenegger’s Fitness Expo

32. Budget Summary