2. one piece contrast
colors music
„store theme“
uniforms identity
product names
3. encourage long stay
seating
calm possibilities
warm
„comfort package“
in book store
dimmed light in aisles
-
products in spotlight
4. orange lights
large display
„lighting concept
for special areas“
green store walls organic area
5. INSIGHTS and HIDDEN OPPORTUNITIES
Store design to encourage shopping as enjoyable experience
Shopping not only a task to be checked of the „To Do List“
Support browsing to increase joy and sales
Store design to encourage long stays
Color schemes to visually highlight product areas (organic)
„Open space“ for more comfort
Comforting environment
6. INSIGHTS and HIDDEN OPPORTUNITIES
Smart object placement to increase sales
Innovative decorations to draw customers into the store
“store theme” important to support
store concept and identity
lighting scheme is very important for the comforting feeling in a store
Ceiling height and corridor width to support feeling of space
Display objects of one brand
in a block
Seating possibilities
