2. OBJECTIVES
Our aim is to use the budget to make biggest
impact to improve Toy Kingdom.
The improvements we intend to make will
enable us to:
• Utilising sightlines and walkways to take
customers on a stimulating journey
through the department
• Maximise sales by making locations of
genres, brands and products easy to find
• Create a narrative by adding features and
details that will make Toy Kingdom an
unforgettable experience
• Add the fun factor back into toys
7. Improve customer flow by using guide customers around the department and into different
areas
To show how the colour scheme will work with green currently in the department.
COLOURS
8. COLOURS
Tomei: Price to spray fixtures
1) To provide protection to all areas and rub down and prepare surfaces to allow re-spraying of front elevation of
cupboard units and drawer front to all shop-fit units within the 3rd floor Toy Department. All works carried out of
normal hours.
For the sum of………………………………………………… £27,600.00
Improve customer flow by using guide customers around the department and into different
areas
Alternative options to the current green in the department.
9. Improve customer flow by using areas
WALKWAYS
Improve customer flow by using coloured walkways to guide customers around the department and into different
areas.
10. COLOUR ZONING
Improve customer flow by using areasZoning the areas with different coloured floors and using the balloon lights on the ceilings in different colours.
12. PERIMETER
Improve customer flow by using painted to guide customers around the department and
into different areas
Improving sightlines by introducing a perimeter signage system that will run around the top of fixtures to enable
customers to locate products easily and quickly. Illuminated header per meter - £250.00 Non per meter - £200.00
13. FIXTURES
Improve customer flow by using to guide customers around the department and into
different areas
Adding pattern to current fixtures. Using drip marks on the corners co-ordinating with the colour zones.
14. FIXTURES - RISERS
Improve customer flow by using painted to guide customers around the department and
into different areas
Creating new risers for the low tables long and small so they are easier to merchandise and keep consistent
throughout the whole department.
15. SIGNAGE
Improve customer flow by using painted to guide customers around the department and
into different areas
Balloon lights to be used as signage to make it obvious where brands and departments are.
16. SIGNAGE
Improve customer flow by using painted to guide customers around the department and
into different areas
Using lighting and lit signs for branding and signage throughout the department.
17. BRANDING
Improve customer flow by using to guide customers around the department and into
different areas
Box branding as seen in the Disney store. Sits on a shelf and is a clear and affordable option to add branding
and visuals to the department.
18. TILLS
Improve customer flow by using painted to guide customers around the department and
into different areas
Making the tills more exciting cladding them in different materials. Using books in the reading room then Lego near
the preschool area. Using neon signs as part of the signage so they are bold bright and exciting.
22. INTERACTIVE EXPERIENCES
Improve customer flow by using painted walkways to guide customers around the
department and into different areas
Interactive balloons, balloons light up when cord is pulled.
23. INTERACTIVE EXPERIENCES
Improve customer flow by using painted walkways to guide customers around the
department and into different areas
Itouch sensitive map of Toy Kingdom, interactive music, art and games for children to play on.
25. WOODLAND THEME READING ROOM & SOFT TOYS
Improve customer flow by using painted to guide customers around the department and
into different areas
Using master wish maker to create a low tree house that can have stock inside. Playing on the reading theme by
using books as chandeliers. Possibly introducing a furniture brand.
26. WOODLAND THEME READING ROOM & SOFT TOYS
Improve customer flow by using painted to guide customers around the department and
into different areas
Removing the main circular fixture in the reading room. Creating a woodland theme with animal shaped fixtures for
soft toys and books. Move the current yurts into the area and decorate with colourful string.
27. READING ROOM
Improve customer flow by using painted to guide customers around the department and
into different areas
TRANSFORMED YURTS CREATE READING PODS WITH SEATING FOR CHILDREN. WOODLAND ANIMAL FIXTURES WITH
COLOURED SHELVES TO STOCK BOOKS AND SOFT TOYS CROSS MERCHANDISING PRODUCTS
28. Improve customer flow by using painted to guide customers around the department and
into different areas
SECRET READING ROOM
Secret reading den. A space for kids to discover through a hidden door or bookcase and read their favourite books.
30. Improve customer flow by using painted to guide customers around the department and
into different areas
FANCY DRESS
Cross merchandising products with the fancy dress items. Tree rail fixtures carrying on the woodland theme.
Changing rooms tents in the forest. Interactive mirror, LED catwalk and photo booth.
31. Improve customer flow by using painted to guide customers around the department and
into different areas
Main focal point of the fancy dress area, create large exciting display cross merchandising product. Woodland theme
and colour combined in this space.
32. LEGO
Improve customer flow by using painted areas
Removing the black pods and painting the ceiling white. Having an London themed interactive wall to play on.
Introducing pick and mix Lego.
33. TOY CONCIERGE
Improve customer flow by using painted walkways to guide customers around the
department and into different areas
Toy Kingdom By Appointment area creating a exhibition space to showcase the most exclusive products from Toy
Kingdom.
34. TOY CONCIERGE
Improve customer flow by using painted walkways to guide customers around the
department and into different areas
Toy Kingdom By Appointment area podiums with child friendly circular seating benches, exclusive products
showcased on top, desks and chairs at the back to take orders.
36. BIRTHDAY GIFTING
Improve customer flow by using painted to guide customers around the department and
into different areas
Birthday gift service, personalised gifts, kids hampers, top toys recommendations and birthday cake service. Displayed
on pop up demonstration units with bunches of balloons. Easily moveable to also feature in bespoke ordering areas.
37. CENTRAL FEATURE
Improve customer flow by using areas
Made by The Master Wishmakers The shop/ garage will have room to stock products that can be changed with
different promotions and will also make a feature out of the large cars.
39. ENTRANCES
Improve customer flow by using painted walkways to guide customers around the
department and into different areas
Secret door in bookshelf into reading room. Small kids and big kids archways at Escalator 10 entrance or fun rainbow
slide for all ages.
40. ESC 10 FEATURE
Improve customer flow by using painted walkways to guide customers around the
department and into different areas
Moving Ferris wheel that can hold merchandise changeable for different promotions and seasons. A balloon of each
different colour above the Ferris wheel to identify departments. Coloured escalator to Toy Kingdom.
