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IKEA’s Media Convergence
Twitter <ul><li>Many accounts for different countries and even city stores </li></ul><ul><li>IKEA Italia is the most popul...
IKEAfans.com <ul><li>Contains listings of good deals, links to IKEA-related blogs, an IKEA forum, picture galleries that s...
YouTube <ul><li>Multiple channels for different countries </li></ul><ul><li>IKEA USA channel has 15 videos and 1,716 subsc...
Facebook <ul><li>Multiple pages but IKEA USA has most fans </li></ul><ul><li>Spreads the word about IKEA’s promotions </li...
Website <ul><li>www.IKEA.com </li></ul><ul><ul><li>Countries </li></ul></ul><ul><ul><ul><li>Europe </li></ul></ul></ul><ul...
Ask Anna! <ul><li>IKEA Help Center </li></ul><ul><ul><li>Automated online Assistant </li></ul></ul><ul><ul><li>Search term...
Mobile website <ul><li>Find IKEA store </li></ul><ul><li>Specials/discounts </li></ul><ul><li>Poll </li></ul><ul><li>Sign-...
Join Email List <ul><li>“Let the inspiration come to you” </li></ul><ul><li>Emails, updates, offers, news </li></ul><ul><l...
Special Offers <ul><li>IKEA Planner tools </li></ul><ul><ul><li>http://tinyurl.com/34a99rr </li></ul></ul><ul><ul><li>Desi...
<ul><ul><ul><li>Drop and drag </li></ul></ul></ul><ul><ul><ul><ul><li>Kitchen cabinets </li></ul></ul></ul></ul><ul><ul><u...
Departments <ul><li>Bedroom </li></ul><ul><ul><ul><li>http://www.ikea.com/us/en/catalog/categories/departments/bedroom </l...
Online Shopping <ul><li>Login </li></ul><ul><ul><li>Cart </li></ul></ul><ul><ul><ul><li>Save </li></ul></ul></ul><ul><ul><...
Press Room <ul><li>Press releases </li></ul><ul><li>Press contacts </li></ul><ul><li>Images </li></ul><ul><li>Press kits <...
Fix this Kitchen <ul><li>Kitchen makeover </li></ul><ul><ul><li>IKEA products </li></ul></ul><ul><ul><li>Celebrity Chefs <...
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Ikea presentation

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Presentation for media convergence project about IKEA

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Ikea presentation

  1. 1. IKEA’s Media Convergence
  2. 2. Twitter <ul><li>Many accounts for different countries and even city stores </li></ul><ul><li>IKEA Italia is the most popular of the profiles </li></ul><ul><li>Two that seem to be the main profiles in English </li></ul><ul><ul><li>IKEAliving </li></ul></ul><ul><ul><li>IKEAfans </li></ul></ul>
  3. 3. IKEAfans.com <ul><li>Contains listings of good deals, links to IKEA-related blogs, an IKEA forum, picture galleries that show IKEA products as well as plans/diagrams for furniture arrangements, IKEApedia </li></ul><ul><li>The blogs involve mostly postings to update people about the progress of their remodeling projects or to review IKEA products, but are also used as personal blogs </li></ul>
  4. 4. YouTube <ul><li>Multiple channels for different countries </li></ul><ul><li>IKEA USA channel has 15 videos and 1,716 subscribers </li></ul><ul><li>IKEA Products channel has 143 videos but only 2 subscribers </li></ul>
  5. 5. Facebook <ul><li>Multiple pages but IKEA USA has most fans </li></ul><ul><li>Spreads the word about IKEA’s promotions </li></ul><ul><li>Shows IKEA as very environmentally conscious and caring for the community </li></ul><ul><li>Postings from fans are mostly positive </li></ul>
  6. 6. Website <ul><li>www.IKEA.com </li></ul><ul><ul><li>Countries </li></ul></ul><ul><ul><ul><li>Europe </li></ul></ul></ul><ul><ul><ul><li>Asia </li></ul></ul></ul><ul><ul><ul><li>North America </li></ul></ul></ul><ul><ul><ul><li>Caribbean </li></ul></ul></ul>
  7. 7. Ask Anna! <ul><li>IKEA Help Center </li></ul><ul><ul><li>Automated online Assistant </li></ul></ul><ul><ul><li>Search term/question </li></ul></ul><ul><ul><ul><li>Bedroom </li></ul></ul></ul><ul><ul><ul><ul><li>Brought to bedroom section </li></ul></ul></ul></ul><ul><li>http://tinyurl.com/22sn8ax </li></ul>
  8. 8. Mobile website <ul><li>Find IKEA store </li></ul><ul><li>Specials/discounts </li></ul><ul><li>Poll </li></ul><ul><li>Sign-up catalog, emails, text messages </li></ul><ul><li>IPHONE Apps </li></ul><ul><ul><li>IKEA Catalog and Lekar </li></ul></ul>
  9. 9. Join Email List <ul><li>“Let the inspiration come to you” </li></ul><ul><li>Emails, updates, offers, news </li></ul><ul><li>Mobile texts </li></ul><ul><li>2011 catalog </li></ul><ul><ul><li>Also available through mail </li></ul></ul>
  10. 10. Special Offers <ul><li>IKEA Planner tools </li></ul><ul><ul><li>http://tinyurl.com/34a99rr </li></ul></ul><ul><ul><li>Design a kitchen </li></ul></ul><ul><ul><ul><li>Exact measurements </li></ul></ul></ul><ul><ul><ul><ul><li>Doors and windows </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Fixtures </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Plumbing, gas, electricity, heat, ventilation </li></ul></ul></ul></ul></ul>
  11. 11. <ul><ul><ul><li>Drop and drag </li></ul></ul></ul><ul><ul><ul><ul><li>Kitchen cabinets </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Appliances </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Accessories </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Dining tables </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Wall panels </li></ul></ul></ul></ul><ul><ul><ul><li>View 3D </li></ul></ul></ul><ul><ul><ul><li>Rearrange </li></ul></ul></ul><ul><ul><ul><li>Save, print, email </li></ul></ul></ul><ul><ul><ul><li>List of supplies and cost </li></ul></ul></ul>
  12. 12. Departments <ul><li>Bedroom </li></ul><ul><ul><ul><li>http://www.ikea.com/us/en/catalog/categories/departments/bedroom </li></ul></ul></ul><ul><ul><ul><li>Guide and planners </li></ul></ul></ul><ul><ul><ul><li>Series </li></ul></ul></ul><ul><ul><ul><li>Products </li></ul></ul></ul>
  13. 13. Online Shopping <ul><li>Login </li></ul><ul><ul><li>Cart </li></ul></ul><ul><ul><ul><li>Save </li></ul></ul></ul><ul><ul><ul><li>List </li></ul></ul></ul><ul><ul><ul><ul><li>Save and print </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Check availability </li></ul></ul></ul></ul>
  14. 14. Press Room <ul><li>Press releases </li></ul><ul><li>Press contacts </li></ul><ul><li>Images </li></ul><ul><li>Press kits </li></ul><ul><li>“Home Ideas” Newsletter </li></ul><ul><ul><li>http://tinyurl.com/34ygmgr </li></ul></ul>
  15. 15. Fix this Kitchen <ul><li>Kitchen makeover </li></ul><ul><ul><li>IKEA products </li></ul></ul><ul><ul><li>Celebrity Chefs </li></ul></ul><ul><li>IKEA in conjunction with A&E </li></ul>

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