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CONTENT ORGANIZATION
IN ONLINE LEARNING ENVIRONMENTS
KATHERINE HEPWORTH, PHD
IN THIS SESSION
• Online course communication
• Content organization
• Performance load
• Student performance load
ANATOMY OF
ONLINE COURSE COMMUNICATION
Content
Content organization
ANATOMY OF
ONLINE COURSE COMMUNICATION
Aesthetics
ANATOMY OF
ONLINE COURSE COMMUNICATION
Interaction
ANATOMY OF
ONLINE COURSE COMMUNICATION
Audience
ANATOMY OF
ONLINE COURSE COMMUNICATION
CONTENT ORGANIZATION
=
STRUCTURE
CONTENT ORGANIZATION
CONTENT HIERARCHY
• TEXTUAL
• VISUAL
INFORMATION ARCHITECTURE
FRONT END
BACK END
STARTING POINT:
NO/POOR CONTENT ORGANIZATION
STARTING POINT:
NO/POOR CONTENT ORGANIZATION
FIRST:
INFORMATION ARCHITECTURE
FIRST:
INFORMATION ARCHITECTURE
FIRST:
INFORMATION ARCHITECTURE
FIRST:
INFORMATION ARCHITECTURE
SECOND:
VISUAL HIERARCHY
SECOND:
VISUAL HIERARCHY
SECOND:
VISUAL HIERARCHY
THIRD:
TEXTUAL HIERARCHY
THIRD:
TEXTUAL HIERARCHY
ALL THREE STAGES
IN DRAFT FORM
WHY?
It helps students learn.
HOW?
By managing students' performance load.
WHAT IS PERFORMANCE LOAD?
PERFORMANCE LOAD
• The greater the effort
to accomplish a task,
the less likely the
task will be
accomplished
successfully.
• Two parts…
PERFORMANCE LOAD
A student >>
Kinesthetic load
(clicks)
Cognitive load
(processing)
ZONE OF PROXIMAL
DEVELOPMENT
• The range of
potential learning.
EFFORT-OMETER
EFFORT-OMETER
EFFORT-OMETER
EFFORT-OMETER
EFFORT-OMETER
EFFORT-OMETER
PERFORMANCE
OVERLOAD!
CONDITIONS INCREASING
PERFORMANCE LOAD
ANATOMICAL STRESSORS:
TEENAGE BRAIN DEVELOPMENT
• Circadian shift
• Synaptic pruning
• Developing prefrontal cortex
CONDITIONS INCREASING
PERFORMANCE LOAD
ENVIRONMENTAL STRESSORS:
STUDENT LIVING
• Interaction with peers
• Overexertion & overwork
• Hangovers
• Lack of sleep
CONDITIONS INCREASING
PERFORMANCE LOAD
SUMMARY:
Given optimal conditions,
students can barely focus on course content.
TAKE A BREAK!
(FIVE MINUTES)
CONTENT ORGANIZATION
PART 2
MANAGING STUDENT PERFORMANCE LOAD
IN YOUR WEBCAMPUS COURSE
1 USE LESS TEXT
1 USE LESS TEXT
COGNITION PRINCIPLE
SIGNAL TO NOISE RATIO
The ratio of relevant to irrelevant
information in any communication.
SIGNAL TO NOISE RATIO
1 USE LESS TEXT
1 USE LESS TEXT
WEBCAMPUS
COMMUNICATION STRATEGY
Summarize:
Review all course material.
Then halve it.
2 ORDER TEXT
2 ORDER TEXT
COGNITION PRINCIPLE
AESTHETIC USABILITY EFFECT
Attractively presented information is
easier to remember.
AESTHETIC USABILITY EFFECT
2 ORDER TEXT
WEBCAMPUS
COMMUNICATION STRATEGY
Use lists, tables, and subheadings
constantly.
2 ORDER TEXT
3 USE INFOGRAPHICS
COGNITION PRINCIPLE
PICTURE SUPERIORITY EFFECT
Pictures are remembered better than
words.
3 USE INFOGRAPHICS
PICTURE SUPERIORITY EFFECT
3 USE INFOGRAPHICS
3 USE INFOGRAPHICS
WEBCAMPUS
COMMUNICATION STRATEGY
Illustrate points often
4 REVEAL OFTEN
4 REVEAL OFTEN
COGNITION PRINCIPLE
PROGRESSIVE DISCLOSURE
Only provide information necessary to
complete the current task.
PROGRESSIVE DISCLOSURE
4 REVEAL OFTEN
WEBCAMPUS
COMMUNICATION STRATEGY
Staggered release
4 REVEAL OFTEN
STAGGERED RELEASE
4 REVEAL OFTEN
5 DRUM HOME DATES
5 DRUM HOME DATES
COGNITION PRINCIPLE
LOGICAL REDUNDANCY
The use of more elements than
necessary to improve communication
effectiveness.
LOGICAL REDUNDANCY
5 DRUM HOME DATES
WEBCAMPUS
COMMUNICATION STRATEGY
Repeat due dates and other crucial
information often.
5 DRUM HOME DATES
6 OPEN & CLOSE BIG
6 OPEN & CLOSE BIG
COGNITION PRINCIPLE
SERIAL POSITION EFFECTS
Items presented at the beginning
and end of a list are more likely
to be recalled.
SERIAL POSITION EFFECTS
6 OPEN & CLOSE BIG
WEBCAMPUS
COMMUNICATION STRATEGY
Make beginnings and endings count
in courses, lessons, and lectures.
They will be remembered best.
6 OPEN & CLOSE BIG
LASTLY,
REMEMBER:
Bad content organization hinders
your students' learning.
Good content organization
contributes to your
students' success.
THANK YOU
Any questions?

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Content Organization in Online Learning Environments